Erik Qualman's Blog, page 393
May 24, 2017
Ford and Furious
Hackett In, Fields Out Jim Hackett is Ford’s newest CEO, replacing Mark Fields, as the company struggles to keep up with quick and innovative giants like Tesla in our ever changing digital world. Ford, the country’s second top automaker by sales, continues to underperform, but with Hackett on board they hope to address their tech […]
How Your Business Can Benefit from Using Animated Videos
How Your Business Can Benefit from Using Animated Videos Have you ever been to a fair or amusement park where an artist draws cartoon like portraits of people? With everything else that is going on around you it really is hard to turn away from what this guy or gal is putting on paper. A […]
Digital Marketing Trends That Are Transforming Businesses
Native advertising and marketing budgets are increasingly being replaced with digital marketing strategies with the advent of modern-day gadgets and increasing internet connectivity. Here are some current marketing trends that are transforming the way businesses function and campaign for their products. Content marketing is still the king Content marketing has been around for years […]
May 23, 2017
Effective Strategies to Improve Your Business
Are you an owner of a successful business or trying to start to start a new one? It doesn’t matter which category you fall in, trying to improve the success rate of a business should be the main focus of a business owner. Of course, it is most important for someone who is trying to […]
How to Accomplish Global Growth For Your Small Business
Do you have a small business? Do you think it’s going to remain small for many, many years? Think again! We live in a digital world that gives startup owners and small entrepreneurs an opportunity to grow rapidly. If you choose the right tools, it’s possible to acquire international customers for your small company. Going […]
May 22, 2017
When You Take A Stand For Something, People Love Your Brand
As you consider your next social media marketing move, you might see yourself sending out a blast on Facebook or Instagram using the latest and greatest proven marketing techniques you just learned from the pros. While this is technically a legitimate move, it may not be the most powerful. Those who truly know how to […]
Fresh N’ Fruity
Fruit Shaped Sensors The Swiss Federal Laboratories for Materials Science and Technology is trying to enhance fruit freshness by placing fruit shaped sensors in packaged fruit. The sensors come in shapes of apples, mangos, bananas, and oranges. These sensors can detect drops or changes with the fruits’ cooling processes, notifying the company so they can […]
Shoe Bot: Shifting the Online Shopping Trend for Sneakers
Shoe Bot: Shifting the Online Shopping Trend for Sneakers If you’re a sneakerhead, then you know what this article will be all about. Online shopping has become rampant over the last decade. Instead of physically visiting the shopping malls or outlets, people prefer sitting back at homes and purchasing their favorite items on the Internet. […]
How to Speed Up Java Enterprise Application Development
Understanding the basics of Java EE Java is a legacy language and platform that has survived through the decades because it tasks itself with evolving as the new age development requirements. The Java Enterprise Edition (Java EE) is one such evolution step that has made it a favorite amongst companies that offer Java application development. […]
May 20, 2017
Finding Influencers to Promote Your Brand
Finding Influencers to Promote Your Brand Influencer marketing is a new word-of-mouth marketing strategy that is taking the world by storm. Recommendations from trusted influencers are now a major asset for today’s brands. Influencer marketing is already up and running, with brands having spent between $25,000 and $50,000 on individual influencer marketing programs in 2016. […]
