Erik Qualman's Blog, page 392

The Rise of Emoji Use in Social Media Marketing

Back in the 1990s, when instant and text messaging were in their early days, emoticons were used to convey some basic emotions such as a wink or a smile. Their primary role was to help people decode dehumanized lingo of text-based messaging and indicate more sophisticated and subtle cues, otherwise conveyed by the body language […]

How to Become a Web Designer

Starting web design business doesn’t have to be an impossible dream. By harnessing your natural ability to design attractive websites, you can secure a position as an effective designer. The fact is, many designers lack the ability to create novel and innovative designs. If you have a knack for visual design, you are already lightyears […]

Where Is the Future of Digitized Medicine Going On Social Media?

Having your regular, yearly exam over Facebook isn’t a future too far off. An interconnected world is becoming increasingly useful to both professionals and patients. Today, social media is more than just liking pictures of your grandma’s dogs; it is helping rural patients receive diagnoses, helping them take their medication correctly, and moving outdated medical […]

How Brands Can Successfully Leverage Facebook Live

Video content is like a hurricane running over anything in its path. “People watch more than 100 million hours of video each day” – sites Simple Measured. Facebook Live has jumped into the arena of video contenders, and it is not taking the fight lightly. But before we weigh the brand benefits of Live video, […]

Challenges of BYOD

Challenges of BYOD Many employers, big and small, are adopting BYOD practices at work. These practices add convenience for employees and save on technology costs for employers. One big issue surrounding BYOD is a lack of solid policies that keep employer data private. A big concern for employees is privacy: If the device goes to […]

Challenges Startups Can Face When Looking for Investors

Challenges Startups Can Face When Looking for Investors Taking advantage of the right investment opportunities can help startups turn a small but promising idea into a long-term profit-making venture. Data from the National Venture Capital Association shows that exciting startups received a staggering $8 billion in funding during the first quarter of 2017. However, small […]

Bananarchy

There’s Always Money in the Banana Stand Amazon’s latest disruption comes in the most unlikely form: bananas. The company began handing out bananas in front of its headquarters in Seattle in December 2015 and has since expanded to two locations, passing out a total of over 1.7 million bananas. While considered a public service to […]

Is Your Cover Letter Destined for the Trash Can?

That cover letter that accompanies every single resume you send out – does it matter? Chances are that you send it along with your resume simply because you’ve heard that it’s a standard approach – a tip that most articles exactly like this include, yet fail to explain why. So let’s clear something up, your […]

Social Media, Cyberbullying, and Your Duty as an Employer

Social media is a mainstay in just about every modern marketing department, but the use of social media in the workplace goes far beyond marketing. And, unfortunately, social media is sometimes used as a platform for bullying.   The Dangers of Workplace Bullying When most people think of bullying, they picture the hallways of a […]

Entrepreneurs: Why You Need a Social Media Presence More Than Ever

Believe it or not, a social media profiles is just as important as having a business strategy. More consumers are looking at social media to find and evaluate products and businesses. According to one study by Trustpilot, 31% of consumers trust brands more if they have a social media presence. And 20% of consumers check […]