Erik Qualman's Blog, page 296
July 24, 2018
Gutenberg vs 5 Popular WordPress Page Builders
Gutenberg vs 5 Popular WordPress Page Builders As the Gutenberg plugin gears up to be the mainstream editor for WordPress, it’s increasingly being scrutinized by critics, comparing its features with other well-established WordPress page builders. As bug reports and feedback keep coming, Gutenberg has been improving. Between the current version of Gutenberg and some of the […]
Leave a lasting impression: Design the perfect business card
Leave a lasting impression: Design the perfect business card Since the exchange of information through social media platforms, email and mobile phones have become the norm these days. Many people wonder if business cards still represent a necessity. Even though small, mid-sized and large enterprises opt for technology implementation to increase employee engagement and maximize […]
4 Effective Ways to Drive Site Conversions
4 Effective Ways to Drive Site Conversions For many marketers, site conversions are an important metric that should not be taken lightly. For one, it provides insight into the overall effectiveness of a digital marketing campaign. Other than that, conversions also provide ample sales data that will impact your marketing efforts in the future. For […]
July 23, 2018
Why YouTube Should Be Part of Your Marketing Strategy
Why YouTube Should Be Part of Your Marketing Strategy This June, over 70,000 people descended upon the Anaheim Convention Center in California for VidCon, an annual conference for fans and creators of online video, as well as industry professionals. Swarms of screaming teens are a common sight at VidCon, where YouTube’s biggest stars like Liza […]
Snapcash vs Venmo Battle is Over
1. Snapcash vs Venmo Battle is Over Snapchat’s version of Venmo, Snapcash, a feature allowing users to transfer and request money to friends, will shut down on August 30th. Shutting down this payment feature after 4 years will end a partnership with Square, a company that teamed up with Snapchat to make transferring money easier. […]
July 22, 2018
How to Sell Videos Online: Monetize Your Digital Content Efforts
How to Sell Videos Online: Monetize Your Digital Content Efforts Your videos are outstanding. You create detailed tutorials or maybe even documentaries and you seem to be really good at what you do. Is there a way to turn these efforts into a solid source of income? The video marketing industry has a variety of […]
July 21, 2018
9 Examples of Using Augmented Reality in Marketing
9 Examples of Using Augmented Reality in Marketing To basically describe the evolution of marketing goes like this: it evolves as technology evolves. Nowadays, when we think of marketing, the term digital immediately comes to mind. Marketing experts are aware of the fact that the digital environment imposes new trends, and they have to keep […]
July 20, 2018
Papa John’s is in Deep Dish
1. Papa John’s is in Deep Dish Papa John’s has lost yet another agency — IPG Mediabrands’ Initiative. Apparently, the work culture ran deeper than John Schnatter’s criticism of the national anthem protests and his use of the N-word during a conference call. Papa John’s employees opened up about the toxic culture, discussing a mix […]
4 Ways to Get More Recommendations for Your Website
4 Ways to Get More Recommendations for Your Website Product reviews and service recommendations can make or break a business in this increasingly digital world of commerce. Whether customers are shopping online for a new laptop or searching for a plumber to work on a leaking sink, customers are looking at star ratings and reading […]
July 19, 2018
How to Effectively Monetize Live Video Content
How to Effectively Monetize Live Video Content A survey recently conducted by New York Magazine found that as many as 80% of the people who responded preferred watching live video footage produced by a company, rather than reading text on their blog. As many as half of the people who regularly watch live video feeds […]
