Erik Qualman's Blog, page 294

Keeping Up With New Updates to Effectively Utilize Social Media

Keeping Up with New Updates to Effectively Utilize Social Media Online marketing is a great way to increase brand awareness, as well as brand loyalty. It’s also a helpful tool for promoting increased levels of customer engagement. If you are planning to utilize the internet for marketing and advertising purposes, it’s important to do the […]

Apple Becomes First Trillionaire

1. Apple Becomes First Trillionaire Until now, there has never been a US company with a market cap of over $1 trillion. Apple is now the first. After a successful Q3 reporting and jump in stock, they surpassed both the projection and analysts’ estimates.  However, this isn’t the only company striking big. Amazon is also […]

Should Your Business Walk the Hybrid Cloud Path?

Should Your Business Walk the Hybrid Cloud Path? As more companies embrace the benefits of cloud computing, the global market volume is anticipated to grow to $43 billion by the end of 2018, according to the Statista website. While business owners and IT managers are putting more trust in ‘public cloud’ and ‘private cloud’ environments, […]

6 Key Steps to a Successful International Digital Marketing Strategy

6 Key Steps to a Successful International Digital Marketing Strategy At the epitome of any e-commerce and export strategy exists an idea of digital marketing. This acts as one of the best tools to attract consumers overseas. International digital marketing helps in the process of brand growth. It’s characterized by passion, creativity, and consistency, thus […]

A Marketer’s Guide to Compelling Content

A Marketer’s Guide to Compelling Content If you have been using digital marketing strategies for your business, you should know by now that content is king. For one, a blog article or a How-To video allows us to create meaningful relationships with our audiences. Aside from building brand recognition, we also use content as a […]

Matthew McConaughey: Super U Podcast

Matthew McConaughey: Super U Podcast Alright, alright, alright! Our new episode of the Super U Podcast is live! The Super U Podcast delivers curated tips from top performers and thought leaders to help unlock and unleash your inner superpower. This week’s episode features Academy Award winner and fellow Austinite, Matthew McConaughey. McConaughey has starred in […]

Will Apple be the Next Netflix?

1. Will Apple be the Next Netflix? On Tuesday, Apple CEO, Tim Cook, hinted that the company was working on something big when it comes to TV. He announced that the company is not yet ready to share their project, but the two impressive television executives hired last year have been working for several months on […]

Upgrade Your Home Office for Optimal Productivity

Upgrade Your Home Office for Optimal Productivity Nearly 4 million employees now spend 50% or more of their work time at home, constituting almost 3% of the US workforce. That makes the design and outfitting of home offices more important than ever before — and for business purposes, these kinds of upgrades must be focused […]

5 Tips for Marketing an ICO

5 Tips for Marketing an ICO To date, there have already been 420 ICOs launched in 2018, but not all have been successes. As the new, go-to fundraising mechanism, startup entrepreneurs hoping to launch crypto-based solutions are turning to ICOs over traditional fundraising strategies. ICOs offer speed and the ability to obtain funding for a […]

Chipotle On a Comeback

1. Chipotle On a Comeback After facing a downhill reputation from food safety concerns, affecting its sales and stock price, Chipotle is still recovering. However, former Taco Bell CMO, Chris Brandt, has joined the company in April and is ready to make a change. The overall marketing mission, Brandt said, is “to be more visible, […]