Erik Qualman's Blog, page 290

5 Essential Tips to Prevent Losing SAAS Customers

5 Essential Tips to Prevent Losing SAAS Customers The health of any SaaS company is directly tied to its churn rate — the percentage of customers who cancel a product or service after a certain period of time. When your software isn’t providing enough value, customers take their business elsewhere. It’s as simple as that. […]

Study Shows iPhone Can Cause Blindness

1. Study Shows iPhone Can Cause Blindness We’re all having to adjust to the hundreds of studies popping up each day, such as drinking water out of plastic bottles causes cancer or popping knuckles causes arthritis. Now, studies are focused on technology. One such study correlates our electronics with sleep patterns, as the light throws […]

5 Tools to Create an Effective Social Media Management Dashboard

5 Tools to Create an Effective Social Media Management Dashboard Social media marketing has become a key part of business success. However, it can be too much work to deal with, because you need to be in a constant fight for attention on various available social media platforms at a time. Being on social media […]

Chinese Uber, Didi Chuxing, Suspends Services after Murder

1. Didi Chuxing, Suspends Services Didi Chuxing, the ride-hailing service that bought out Uber’s China business, is suspending its carpooling service after a recent murder by a driver. This is the second murder since May, both from Didi’s Hitch service, which is “a modern take on hitchhiking that lets a passenger ride for free with […]

5 Ways to Know if Your Social Media Presence is Working

5 Ways to Know if Your Social Media Presence is Working If you’re running various channels on social media, there may be times when you are plagued with self-doubt or guilt about this particular investment of time and money. Is this worth my time? Is this just for vanity? Am I making a return on […]

7 Tips for Networking on Social Media

7 Tips for Networking on Social Media These days, a blend of traditional and online marketing is the key to professional success. Modern networking is always evolving, but a lot of it is now taking place over social media. If you’re trying to find a job or promote your project or business, social media networking […]

Insta Novels Launches

1. Insta Novels Launches The New York Public Library (NYPL) is utilizing Instagram as a way to promote reading among young readers. Jean Twenge, a psychology professor, has found that in the 1970s, about 60% of high school seniors reported reading every single day, whereas in 2016, 16% of high school seniors reported doing so. […]

How to blend offline and online marketing for a flawless business image

How to blend offline and online marketing for a flawless business image Apart from high-quality products and services, marketing is the key to obtaining new clients and turning your business into a success story. When done right, marketing can make the difference between a business that manages to improve people’s lives and one that tanks […]

3 Ways to Engage Better with Your Customers

3 Ways to Engage Better with Your Customers Engaging with customers in the digital age of constant connectedness is something that many would consider an art form. Consumers today have all the channels and communication portals to form full-on opinions about companies without even getting off the couch. Combining this with the fact that people now […]

Estate Planning Tips to Know About

Estate Planning Tips to Know About Benjamin Franklin once said that in life there are only two things for certain: death and taxes. To date, there are still a number of Americans who do not have up-to-date estate plans that protect themselves from unfortunate events like accidents, illness, and even death. Such an incident poses […]