Erik Qualman's Blog, page 300
June 30, 2018
5 Ways to Innovate Video Marketing Campaigns
5 Ways to Innovate Video Marketing Campaigns If you’re still failing to use video ads to promote your business and improve marketing campaigns in 2018, you’re definitely missing out. That’s because studies clearly show that the use of visual media, like videos, has a profound impact on consumer behavior and brand recognition. 76% of marketers […]
June 29, 2018
Amazon is Taking Over
1. Amazon is Taking Over Amazon has been up to something. First, they bought Whole Foods for almost $14B, now the company bought an online pharmacy called “PillPack” for just under $1B. The online pharmacy ships meds right to your door. Now that Amazon is playing around in the healthcare industry, we better keep a […]
The Ultimate Guide to Social Casinos
The Ultimate Guide to Social Casinos Social casinos are usually free to play and are linked to social media platforms, such as Facebook. These casinos offer quick-fire play combined with elements of social media. In this guide, we will discuss a few things worthy to know about social casinos. The basics Social casinos are fairly […]
June 28, 2018
How to Earn Money from an Online Casino Without Owning One
How to Earn Money from an Online Casino Without Owning One Regulated online casinos have significant costs, legal requirements, and compliance-related matters to contend with. Big name online gambling companies have established history in their markets, due to successful marketing and promotional campaigns. The costs for setting up an online casino are exorbitant — licensing […]
How Gamification Improves User Experience
How Gamification Improves User Experience Which of the following websites would you most likely make a purchase from? If you subscribe or make a buy from site #1, you will get points toward a 20% discount. Or, when visiting site #2, if you subscribe or purchase the same product, there is no reward or appreciation, […]
June 27, 2018
Women in Saudi Can Now Drive (Yeah!)
1. Women in Saudi Can Now Drive It’s easy to take human rights for granted, such as access to education or freedom of speech. However, some countries are barely granting basic rights to women. Earlier this week, Saudi Arabia lifted the ban on women driving — the world’s last remaining ban in this regard. Even […]
June 26, 2018
How Gambling Companies Affect the London Stock
How Gambling Companies Affect the London Stock With a 300 year history, the London Stock Exchange is one of the oldest and most diverse international equity markets in the world. The London Stock Exchange is one of Great Britain’s equity markets, reserved for big and renown brands. Generally, companies wishing to join the LSE must […]
Beyond Conversions: Why You Need a Facebook Presence
It Isn’t Just About Conversions Anymore The social media game is most often measured in terms of conversions, whether that translates to reposts, click-throughs, or direct purchasing. And of course, conversions shouldn’t be underestimated, especially since they are so easy to track. However, social media platforms like Facebook also serve a myriad of other purposes […]
June 25, 2018
Alexa Follows You On Vacation
1. Alexa Follows You on Vacation Alexa is now moving up to hotels along with being in your living room. In a press release, Amazon announced, “Guests can ask Alexa to enhance their stay at select Marriott International properties starting this summer.” With Alexa being added to hotels, this opens the door for more advertisement […]
Using Social Media to Increase Exposure for Your Business
Using Social Media to Increase Exposure for Your Business The world of business is a highly competitive one, which is why it is essential for businesses to think outside the box when it comes to marketing. There are many different marketing methods that are used by businesses these days. Some of these can be quite […]
