Erik Qualman's Blog, page 274

How to Have a Healthy Relationship with Social Media

Healthier Ways to Use Social Media If you’re like most Americans, you use social media a lot. Social media use has been on the rise for more than a decade, and today, nearly 70% of all Americans use some form of social media. Unfortunately, this is not always a good thing: research shows that, in many […]

Uber Breaks Into the Ad Industry

1. Uber Breaks Into the Ad Industry Uber has discovered yet another way to make money. The company has announced their intent to integrate a full advertising system into their food delivery platform, UberEats. Their goal is to offer advertisements to select restaurants for purchase to boost their food sales. After quietly filing for an […]

Optimize Your Omnichannel Marketing Campaign for Holiday Season

Optimize Your Omnichannel Marketing Campaign for Holiday Season Whenever the holiday season approaches, consumers become excited and more willing to make seasonal purchases. Many companies try to capitalize on that increased demand, and they also want to be the very first to serve their customers. A lot of retailers and e-commerce shops utilize omnichannel marketing […]

LinkedIn: The forgotten platform in your social media strategy?

LinkedIn: The forgotten platform in your social media strategy? Discover what separates this social media platform from the rest when it comes to business marketing. So, you want to expand your social media marketing efforts, and you’ve heard that LinkedIn can help you build brand awareness and establish more strategic partnerships. There’s just one problem— […]

6 Ways to Get Instagram Followers Organically

6 Ways to Get Instagram Followers Organically  When it comes to a strong Instagram strategy, organic growth is best. It means that followers have found your brand and chose to follow it from their own accord. They’re more likely to stick with it, and this targeted audience is more likely to make purchases from you […]

Austin E-Scooter Incidents Investigation

1. Austin E-Scooter Investigation Three specialists from the US Centers for Disease Control and Prevention are heading to Austin, TX to conduct an epidemiology study (study of diseases or in this case, study on manmade health threats) on e-scooter accidents. They’ll specifically be studying 37 emergency calls and 68 reported scooter injuries over a 60-day […]

Instagram Hashtags | Captions vs. Comments

Instagram Hashtags | Captions vs. Comments Instagram has recently modified their algorithm to improve the number of posts a user sees from their friends. Instagram ditched their reverse chronological feed and focused on relevancy sorting. The algorithm now focuses on Interest (how likely is a user to care about the post), Recency (how recent was […]

How to Use Automation to Grow Your Social Media Followers

How to Use Automation to Grow Your Social Media Followers Conducting a social media campaign is a time-consuming process. You need to produce intriguing content, comment and like posts, respond to followers’ questions, follow the right people, post at the most opportune times, and do it all over and over and over again across multiple […]

Google’s Self Driving Taxi Goes Live

1. Google’s Self Driving Taxi Goes Live Yesterday, Waymo became the first autonomous ride-hailing company to hit the streets without engineers riding shotgun. It’s just you, the car, and nothing behind the wheel. After 9 years of secretive R&D and more than 10M miles of testing, Google’s self-driving car subsidiary, Waymo, launched in Phoenix, Arizona. […]

Study: 52% of Employed Americans Plan to Look for a New Job in Next 12 Months

Study: 52% of Employed Americans Plan to Look for a New Job in Next 12 Months –ADTAXI UNVEILS NEW DATA ON U.S. EMPLOYMENT LANDSCAPE– DENVER (December 3, 2018)—In the words of Steve Jobs, “If you haven’t found it yet, keep looking.” This mindset is echoed in the latest data from Adtaxi, which sheds light on the tendency of […]