Erik Qualman's Blog, page 276

How to Improve Transparency with Your Customers

How to Improve Transparency with Your Customers Customers prefer to feel as if they can trust the brands they patronize. Unfortunately, we operate in a business world in which too many companies focus on their own selfish priorities and hardly care about their customers. One solid way to achieve success is to flip the script […]

Google Employees Boycott China

1. Google Employees Boycott China Back in August, leaked documents surfaced regarding Google’s plans to build a censored version of its search engine for the Chinese market. The project (codename: “Dragonfly”) has been in the oven since 2017 and has been designed to blacklist phrases such as “human rights,” “Nobel Prize,” and “student protest.” But, […]

Google, The New Nanny for Millennial Kids

Google, The New Nanny for Millennial Kids In today’s new family dynamic, Millennials (aged 22-37) are the heads of households. Approximately 9 in 10 new parents are Millennials. As new parents, they are continuing trends that have been true of their generation since their teenage years and are applying them to parenthood. They have to […]

40 Facts About How Psychology of Color Can Boost Website Conversions [Infographic]

40 Facts About How Psychology of Color Can Boost Website Conversions [Infographic] 2018 has flown by, and as we get closer to the end of the year, we can start thinking about the lessons learned from the main trends in the use of color, and how they helped drive conversions and establish a company’s brand […]

Seth Godin: Super U Podcast

Seth Godin: Super U Podcast Our new episode of the Super U Podcast is live! The Super U Podcast delivers curated tips from top performers and thought leaders to help unlock and unleash your inner superpower. This week’s episode features Seth Godin. Seth is an American author and motivational speaker. The top three things I […]

Facebook’s Diversity Downfall

1. Facebook’s Diversity Downfall Former Facebook partnerships manager Mark Luckie sent an internal memo to his former co-workers on his last day of work earlier this month accusing the company of discrimination. The note, released to the public on Tuesday, argues that Facebook’s work environment mistreats black employees with bias and aggression. “In some buildings, […]

3 Ways Business Executives Manage Their Money

3 Ways Business Executives Manage Their Money Business executives, those responsible for managing organizations, are tasked with creating plans to help their companies grow. Due to their work responsibilities, many of these professionals have developed skills that enable them to make informed decisions about managing money. Anyone interested in increasing their wealth should study the […]

4 Ways Social Media Can Improve Your Customer Service

4 Ways Social Media Can Improve Your Customer Service Believe it or not, taking too long to respond to a mention on social media, or letting a comment go without a reply are some of the biggest mistakes you can make online. Industry leaders have, one by one, recognized the value of social media. That’s […]

9 Learning Trends that Disrupt the Digital Economy Age

9 Learning Trends that Disrupt the Digital Economy Age Learning is not what is used to be. Access to information nowadays is impressive, and the new ways of learning encourage people to invest in resources that they prefer to study, regardless of age or location. Traditional learning methods are no longer perceived as efficient. Considering […]

Black Friday Shatters Online Sales Record

1. Black Friday Shatters Online Sales  Black Friday foot traffic was unsurprisingly lower this year by 1.7% compared to 2017, while online sales were up 23.6%. Shoppers spent $6.22B, with $2B of that amount spent on smartphones. For the first time this year, shoppers were able to score Black Friday deals on Thanksgiving Day. Adobe […]