Erik Qualman's Blog, page 271

Cyberattack Strikes Large Newspapers

1. Cyberattack Strikes Large Newspapers Extra! Extra! Read all about it! The first known attack on newspaper printing has hit major newspapers in the U.S. The computer malware attack affected networks used by Tribune Publishing, which previously owned the Los Angeles Times and The San Diego Union-Tribune. The two papers have continued to use some […]

2019 Top Digital Trends

2019 Top Digital Trends While technology changes every second, human nature never does. As businesses and organizations, we need to stay abreast of emerging trends while also making sure we aren’t mesmerized by the wrong shiny objects. This is a tricky task especially when most of us are focused on managing the immediate day-to-day needs […]

Using Customer Reviews And AI To Grow Your Business

Using Customer Reviews And AI To Grow Your Business When it comes to marketing your business, it no longer pays to do it yourself. The DIY approach to online marketing is unrealistic in this digital age — the scope of the online space and the volume of data is just too vast. If you want […]

4 Tips for Getting the Most out of Big Data

4 Tips for Getting the Most out of Big Data A recent McKinsey survey revealed that, in general, only 19% of American enterprises believe that their big data analysis activities contribute to profits. This sentiment has left some executives wondering if standard accounting specialists are enough to make the most of big data initiatives. For […]

Can a Strong Social Media Presence Improve Your Search Rankings?

Can a Strong Social Media Presence Improve Your Search Rankings? For more than a decade now, social media has been a powerful marketing channel for businesses in almost every industry. It’s a great tool for advertising and an international communication channel where you can make announcements, reach new people, and nurture your existing audience. Social […]

India Hinders Amazon and Walmart E-Commerce

1. India Hinders E-Commerce The Indian government shocked large American companies like Amazon and Walmart with new rules preventing them from selling products by affiliated companies on their shopping websites. Additionally, it banned exclusive products and discounts in India, which is a top emerging market. Potentially, these rules could force Amazon to refrain from competing […]

How a Progressive Commercial Reveals the State of Consumer IoT Adoption

How a Progressive Commercial Reveals the State of Consumer IoT Adoption Connected devices represent both the consumer and commercial potential of IoT technology. Specifically, IoT technology allows people to adjust their immediate surroundings to their liking through a system of connected devices. It also offers brands the opportunity to access granular data about customer behavior […]

Record Holiday Season for Amazon

1. Record Holiday Season for Amazon ‘Twas the night before Christmas, when all through the house Not a creature was stirring, not even a mouse; The stockings were hung by the chimney with care, In hopes that Amazon soon would be there. During this holiday season, “tens of millions of people worldwide” signed up for […]

7 Shocking Mistakes Killing Your Social Media Following

7 Shocking Mistakes Killing Your Social Media Following Like it or not, there are certain things that don’t sit well with your social media followers, especially those who expect a certain kind of civility from businesses. So, if you are indulging in wayward practices, or are just posting content to fill up empty space with […]

How to Boost Your Marketing Strategy Using Video Content

How to Boost Your Marketing Strategy Using Video Content Who would have thought years ago that video marketing would become such a hit? Now, videos are the second (if not the first) best type of content used in today’s top marketing strategies. The thing is, modern consumers were typically busy and simply had no time or […]