Erik Qualman's Blog, page 267
January 25, 2019
Equity vs. Debt Financing: Pros and Cons for Small Businesses
Equity vs. Debt Financing: Pros and Cons for Small Businesses The recipe for the growth of any business includes three ingredients: manpower, intelligence, and funds. The first two are essential but also useless if you don’t have the third one. A deficiency of cash can cripple any firm, especially in its initial phase. Whenever a […]
January 24, 2019
Tips for Protecting your Law Firm’s Website from Hackers
Tips for Protecting your Law Firm’s Website from Hackers With hacks and data breaches affecting even the largest of businesses, cybersecurity is one of the most important topics that needs to be addressed by corporations of all sizes. That includes law firms. In fact, law offices are some of the most targeted businesses due to […]
How to Create Effective eCommerce Product Filters
How to Create Effective eCommerce Product Filters Faceted navigation — a concept intended to make online shopping easier, can also have the opposite effect if not properly executed. When we talk about faceted navigation, we’re referring to the product filters found on many eCommerce sites. These filters typically range on everything from size to color to […]
Starting A Business Without A Loan
Starting A Business Without A Loan Starting a business is one of the most rewarding things a person can do in their lifetime. However, in order to do so, you need two important things: 1) a profitable business concept and 2) enough funding to get it off the ground. The latter is particularly challenging for […]
January 23, 2019
Netflix Lands 15 Oscar Nominations
1. Netflix Lands 15 Oscar Nominations Although Netflix’s stock has been in decline, down more than 4.3% Tuesday, the company still managed to receive 15 Oscar nominations. The company received more nominations than any other studio, aside from the obvious Walt Disney Studios and Fox Searchlight. Roma, Netflix’s Alfonso Cuarón film, alone collected 10 nominations, […]
January 22, 2019
5 Innovation Technologies That Will Define Banking in 2019
5 Innovation Technologies That Will Define Banking in 2019 Standing out from the crowd in the ever-competitive banking sector can be hard work. And with so many new fintech players grabbing market share from traditional financial institutions and lenders, banking executives should embrace technological innovations if they want to remain relevant for the 21st-century consumer. […]
January 21, 2019
15 Tip Guide to Creating Marketing Content that Resonates with Customers
15 Tip Guide to Creating Marketing Content that Resonates with Customers Content is king. Everybody knows that. But the king is sometimes elusive, meaning that producing marketing content is no easy feat: 1) you need particular skills to build that trust between your brand and your audience; 2) your content needs to be authoritative and […]
Benefits to Attract and Retain Top Technology Talent
Benefits to Attract and Retain Top Technology Talent Finding and retaining top tech talent has become more vital than ever before. The business world is undergoing a digital transformation, and without the right staff to lead you through the wilderness, you could be left behind. The tech sector moves so quickly that despite its high […]
January 20, 2019
The Importance of a Strong Brand Voice on Social Media and How to Develop One
The Importance of a Strong Brand Voice on Social Media and How to Develop One Platforms like Facebook, Instagram and Twitter are fantastic free business tools. They allow us to promote what we do, share relevant information and engage with customers quickly and effectively, on a more personal level than ever before. When we get […]
January 19, 2019
How AI and Machine Learning Are Driving Innovation in 2019
How AI and Machine Learning Are Driving Innovation in 2019 Is artificial intelligence the biggest technological breakthrough of the 21st century? AI is already revolutionizing the industry in business, science, and countless other sectors. Keeping up with this rapidly evolving technology is no easy feat, but businesses that leverage AI in their operations are ahead of […]
