Erik Qualman's Blog, page 266
January 31, 2019
What’s Bringing Your Social Media Conversions Down
What’s Bringing Your Social Media Conversions Down The objective of any marketing campaign is to capture leads and convert them into paying customers. Social media marketing is no different. Despite the costs associated with producing high-quality content for platforms like Facebook, Instagram, and LinkedIn, a significant chunk of marketers still consider the number of followers […]
January 30, 2019
FaceTime is Watching You
1. FaceTime is Watching You On Monday, Apple announced an extremely alarming FaceTime bug. The breach, enabling users to listen in and view their friends on the other line through their front cameras without them ever answering the call request, invades iPhone user privacy. When activated, the bug allows initiators of FaceTime calls to eavesdrop […]
January 29, 2019
How Smartphones Challenge the Safety of Roadways
How Smartphones Challenge the Safety of Roadways Roadways are becoming more dangerous than ever as speed limits increase and more distractions permeate our lives. Vehicle manufacturers and testing facilities strive to limit these obstacles to safe driving, but they can’t prevent human error. Smartphones are a significant contributor to car accidents today. Even the most […]
The State of Influencer Marketing 2019 Report
Klear’s State of Influencer Marketing 2019 Report The report shows that Instagram influencer marketing is growing fast with influencers posting over 2M sponsored feed posts — 39% more than the year before — according to new end-of-year numbers generated and compiled by Klear, a leading influencer marketing platform. The report shows: 39% growth in Instagram influencer marketing in 2018. Influencers […]
January 28, 2019
Howard Schultz for President
1. Howard Schultz for President Last year, after former Starbucks’ CEO Howard Schultz stepped down from his executive chairman position, there was speculation that Schultz had political goals. Last night, Schultz confirmed these speculations by tweeting his interest in running as a “centrist independent” in the next presidential elections. On CBS’s “60 Minutes”, Schultz further […]
How Personalization Can Boost Your Email Marketing Efforts [Infographic]
How Personalization Can Boost Your Email Marketing Efforts Email marketing still stands out as one of the most powerful marketing strategies. Many marketers use it to boost their sales and generate more revenue. But did you know that personalizing your email communications can multiply your revenue? Personalization can do wonders to your email marketing strategy. […]
January 27, 2019
4 Ways to Update Content for Changing Trends
4 Ways to Update Content for Changing Trends Every content marketer knows that the digital landscape changes quickly, but that maximum impact is always achieved by staying on top of industry trends. Therefore, investing in quality content pays off. According to the 2017 Benchmarks, Budgets, and Trends report, more than 60% of B2B content marketers […]
January 26, 2019
Your Marketing Agency’s Guide to Link Building
Your Marketing Agency’s Guide to Link Building As an SEO expert, you understand the importance of link building. However, you need to employ the right strategies when building links to drive the right traffic and increase your website’s rankings. The concept behind link building is simple: If you have a website and want it to […]
January 25, 2019
Types of Broadband Connections with Business Broadband Internet Speed
Types of Broadband Connections with Business Broadband Internet Speed Enjoy high-speed internet with a reliable internet provider. This is available with high-speed. It is very easy to use and install. The easy and simple installation and its application make it essential for your entertainment. The term broadband means high-speed internet access that works faster as […]
Hulu Lowers Subscription Fee After Netflix Raises Prices
1. Hulu Lowers Subscription Fee Last week, Netflix raised its subscription fee from 13% to 18%. We wondered how competitors in the streaming industry would respond. Then voilà, Hulu announced it will lower prices on its basic, ad-supported subscription plan from $7.99 per month to $5.99 per month. Instead of hiking up prices to compete […]
