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Neil Rackham
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SPIN Selling: Situation Problem Implication Need-payoff
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published
1988
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21 editions
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The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
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published
1996
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7 editions
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Major Account Sales Strategy
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published
1989
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9 editions
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SPIN® -Selling
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Managing Major Sales: Practical Strategies for Improving Sales Effectiveness
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published
1991
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3 editions
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The Management of Major Sales: Practical Strategies
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published
1991
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3 editions
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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
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published
1995
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4 editions
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Making Major Sales
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published
1987
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3 editions
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Elliptical Billiard Balls: Eccentric Short Stories in Sci-Fi, Tech and Alternate Worlds
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Alcançando Excelência em Vendas Para Grandes Clientes
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“In our research we consistently found that the people who were most effective during the Investigating stage were the ones most likely to be top sales performers.”
― SPIN Selling: Situation Problem Implication Need-payoff
― SPIN Selling: Situation Problem Implication Need-payoff
“If you’re getting a lot of objections early in the call, it probably means that instead of asking questions, you’ve been prematurely offering solutions and capabilities.”
― SPIN Selling: Situation Problem Implication Need-payoff
― SPIN Selling: Situation Problem Implication Need-payoff
“Successful people ask a lot more questions during sales calls than do their less successful colleagues. We found that these less successful people tend to do most of the talking.”
― Major Account Sales Strategy
― Major Account Sales Strategy
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