Lain Ehmann's Blog, page 4

The One Word You’re Overusing (No, It’s Not “Like”)

You are using a word that is driving people from your site and forcing them to click “delete” on your emails before they read past the first sentence. No, it’s not the ubiquitous “like” (like, wow, dude!). What is it? Read on and see if you can figure it out… First, let’s start with this […]

I Won’t Argue With You.

The other day, I spent half an hour on the phone with a prospective client for a discovery call (if you’re not familiar with discovery calls, it’s basically a first date… do we like each other? Do we want to spend more time together? Is this relationship going anywhere? Can I stand your personality quirks? Can […]

“Why Isn’t My Sales Page Converting?”

It doesn’t matter how great your product is… It doesn’t matter how big your email list is… It doesn’t matter how well your Facebook ads are working… If your sales page isn’t optimized, you’re not going to get the results you want (not to mention the revenue you want!) if your sales page isn’t optimized. […]

October: My Emotional Income Report

You know how some of those big-name online entrepreneurs share their income and expense numbers every month? I always get a little PO’d at them because there’s never anyone who has stuff that says, “Total income: $45.03, plus $1.34 in change from the bottom of the washer” or “Expense #5: $13.42 for Jack Daniels.” It’s […]

Jose Canseco, Bay of Pigs, and Club Babalu: Creating “Edutainment” Content for Your Audience

I got an emergency text the other day from one of my clients. “Are you around? I need you!” Late afternoon. Looking forward to relaxing after an intense week… but… I figured I’d see what was up. Turns out, he was about to lead a group of entrepreneurs on a combo vacation/networking trip to Cuba. […]

What I Learned about Marketing from Debating Politics on Facebook.

I, like 80+ million other people, watched the first Presidential Debate last night. And I, UNLIKE many other people, chose NOT to post my take on the verbal sparring event on Facebook. Why? Because no one really cares! In fact, Kate, a particularly astute Facebook friend of mine, had this to say: “People don’t want […]

What Do I Write to My Email List?

This past weekend, I was honored to be on a panel with Bushra Azhar and Tepsii for Navid Moazzez’s List Building School. We talked about some cool things like walking the line between authenticity and TMI, how to get people’s attention, and what kind of stories will resonate with your audience. We even did some […]

Do You Believe? Then Make the Ask.

Business owners/bloggers: Do you believe in your product/service/writing? Do you believe you can make other people’s lives better through your expertise or skills? If no, you need to find a new line of business. If so, why aren’t you telling them about it? Early on in my business career, I was hesitant to tell others […]

Five Things You Need to Know About Building (and Nurturing) Your Email List

Before we start talking about how to build your list BIGGER, let’s talk about some of the basic principles of email marketing. After all, it’s so much easier (and less expensive) to nurture existing subscribers rather than getting new ones! You need to treat your email list like gold. As an online business owner, your […]

30+ Experts Share the Book That Changed Their Business

Books change lives — and businesses! In this expert round-up post, I invited almost three dozen successful entrepreneurs to share the one book (or in some cases, two or three) that changed their business for the better. From fiction to how-to and self-help, there’s a little bit of everything here. Make sure to enter to […]