Lain Ehmann's Blog, page 3
April 28, 2017
Best Email Subject Lines of the Week
#fastlain feature: “Flop or Fly.” I get a lot of email. (100+ a day!) I delete most of it, but a few grab me. Every week I will be announcing 5 winning and losing email subject lines I received this week, and why they worked or flopped. Stay tuned to soon start to seeing a pattern […]
April 27, 2017
Stop Using People. (A Rant)
I don’t want any more Facebook friends. In fact, over the past few months I’ve deleted somewhere in the neighborhood of 2000 people who were “friends.” Why? Because I really don’t need any more people who are only interested in adding me to their “collection” or marketing to me or asking me for something. Let […]
April 25, 2017
Six Lessons I Learned from Ryan Deiss
One of my New Year’s resolutions was to get together more often with local people in the entrepreneur/Internet space. The occasion finally presented itself when Ryan Deiss — founder of Digital Marketer — came to Phoenix for a chat courtesy of Startup Grind during the big ICON event. I sent out the invite to the troops […]
How My Process Is Like a Human Sacrifice
When working with a prospective client, I do a lot of research first. Depending on the length of time between when we first “meet” and when we schedule a call, I might do any or all of the following: Visit your website Read your “about” page Sign up for your email list Read through past […]
April 21, 2017
Why I Won’t Defend My Pricing
I have a degree from Stanford. I have another degree from Syracuse. I have written well over 1 million words. I’ve written several books – two of them best-sellers in their Amazon categories*. I have appeared in Entrepreneur.com, SUCCESS.com, The Huffington Post, Runner’s World, the Boston Globe, the San Jose Mercury News, and hundreds more. […]
April 20, 2017
Best Email Subject Lines of the Week
–> New #fastlain feature: “Flop or Fly.” I get a lot of email. Like, A LOT. (Like 100+ a day.) I delete most of it, but a few grab me. I thought it would be useful for other content/email marketers out there to create a roundup of the top 5 winning and losing email subject lines […]
April 18, 2017
Communicating Your Awesomeness — Where Do You Start?
So many business owners are SO AWESOME and have no idea how to communicate their awesomeness on their website and through their marketing. The result: Their audience doesn’t realize that YOU hold the key to their problems. Or you come across like an amateur instead of like a #boss. Or you are so all over […]
April 12, 2017
Do me a favor?
Do you have an online business? If so, would you do me a favor and fill out this short survey? ✏️ http://lainehmann.com/copytemplates ✏️ I’m creating super-awesome, super-high-quality content templates (sales copy, email sequences, etc.) for small businesses that don’t have the big bucks to hire a copywriter but still want their copy to
April 6, 2017
Will A Copywriter Work For My Business?
“Will a copywriter understand my business?” Charles asked this the other day in a Facebook group we’re both in: “Here’s my hangup with hiring a copywriter. (Feel free to tell me I’m wrong.) Most copywriters won’t know much about my industry… I like the idea of getting people from A to B and having good […]
March 16, 2017
She’s Changing My Life. (And you can watch the process!)
Who has changed YOUR life? Jaime Masters is my amazing business coach and has been instrumental in helping me pivot from my scrapbooking events biz to a marketing communications strategist and copywriter for six- and seven-figure entrepreneurs. In less than a year (fall 2015 to spring 2016) I had monthly clients totaling $7K/month, and now […]
