Lain Ehmann's Blog, page 2

The #1 Question to Ask Yourself BEFORE Creating ANY Piece of Content

Before you record a video… …Send an email… …Write a blog post… You need to ask yourself ONE question: What do I want my audience to think, do or know as a result of consuming this information? As a result of reading this email, what do I want my audience to do? As a result […]

Why Aren’t People Buying Your Stuff?

The goal of marketing comes down to selling more stuff. “Stuff” = programs, books, services, coaching, fidget spinners, whatever. If you want to sell more stuff, there are a few things to look at: 1. Do people care? Do they really want what you’re selling? (How you know: A. Someone else is successfully selling something […]

Want a Free Marketing Strategy Session?

Want a FREE professional marketing strategy session? READ ON!!! As a marketing strategist and copywriter, I get to work with rockstar entrepreneurs like Jason Van Orden, Jaime Masters, Ryan Moran, etc., to create and implement high-converting marketing and sales funnels. I’m now researching a lower-priced, super-high-value offer. This will be for online business owners who aren’t […]

Are You Putting Your Customers Down?

I remember the day I went to a yoga class for the first time. The instructor came up to me during one pose, adjusted my hips and said, “You’re about two years from a decent Downward Dog.” I never went back. I went to a chiropractor who took tons of xrays and then spent 40 minutes pointing out […]

If I Knew Then…

My business now is SO different than what I imagined it would be when I pushed “publish” on my first blog post so many years ago… I’ve learned a LOT of lessons along the way. Some were happy lessons, some were painful lessons, but all were hard-won and useful. (NOTE: Wouldn’t it be cool to […]

This Is Not Your Brand:

Let’s get this straight… Your “brand” is NOT: -Your logo -Your business card -Your website design -Your colors Your brand IS: -Your promise to your customers. Underlying that are the requirements that: (a) You know what you stand for (b) Your customers know what you stand for (c) The two match. I call that “messaging.” […]

“How Big Is Yours?”

Dear sister marketers: Stop asking me about my list size. It’s none of your business. I say “sister” because I have never ONCE been asked by a guy about my email list size. I don’t know if they don’t care, or if they don’t think about it, or what. But it’s only the ladies who ask […]

2400% ROI?

One of the biggest challenges that marketers face is determining the ROI on their activities. It’s like American retailer John Wanamaker said in the 1800’s: Half the money I spend on advertising is wasted; the trouble is I don’t know which half. Think about it: • You know social media is “necessary” but you don’t […]

Best Email Subject Lines of the Week

#fastlain feature: “Flop or Fly.” I get a lot of email. (100+ a day!) I delete most of it, but a few grab me. Every week I will be announcing 5 winning and losing email subject lines, and why they worked or flopped. Stay tuned to soon start to seeing a pattern — and to review […]

Stop the Lazy Marketing.

Entrepreneurs: Stop being lazy. Creating a strong product or service is just PART of what you need to do to build a profitable business. (Some might argue that it’s not even the most important part…) To get that offering in front of the audience that most wants and needs it, you’re going to have to […]