Joel Comm's Blog, page 28
February 24, 2016
How to Keep Friends and Influence People – Top Five Scope Episode #50
Few situations bring out the worst in people than elections. How can you use social media in times of divisiveness, keeping your friends and being influential? In episode #50 of The Top 5 Scope, I give my top five tips.
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February 23, 2016
How to Write Copy that Sells – Special Guest Ray Edwards
How do you write copy that moves people to take action? In this episode of The Joel Comm Show, Ray Edwards shares some of his strategies that have made him one of the most in-demand copywriters in the world.
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February 21, 2016
The Top 5 Reasons to Post Selfies – Episode #49
What’s with all the selfies on social media? Some are horrible and others are engaging. On episode #49 of The Top 5 Scope, I share my top five reasons for posting selfies
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February 18, 2016
Reasons Why an Entrepreneur Should Establish a Positive Reputation
No matter the industry, today’s entrepreneur faces a lot of competition. That’s part of the reason why it’s so important for any ambitious entrepreneur to build and nurture a positive reputation. Ideally, an entrepreneur should be known for his or her honesty, loyalty, accountability and solid work ethic. Take a look at some specific reasons why a positive reputation benefits an entrepreneur in any type of industry. Finding Investors for a New Product or Business In most cases, an entrepreneur needs the money and support of investors to help bring an idea to life. Potential investors are more likely to meet with an entrepreneur who has a positive reputation. More importantly, there is an increased chance that the investors will feel comfortable putting money behind that person’s idea. Most investors check into the background of an entrepreneur in order to learn about the person before meeting with him or her. They want an idea of who they are dealing with before sitting down to listen to the person’s business ideas. This usually includes talking with others who have worked with the person in some capacity. An entrepreneur with a positive reputation is starting off on the right foot when meeting with investors to pitch an idea or product. Garnering Business Partners There are some entrepreneurs who go into business with another person or even several people. For instance, an entrepreneur with a business idea may partner with someone who specializes in marketing. So, while one half of the partnership is developing and perfecting the product, the other half is marketing it to the public. An entrepreneur with a positive reputation is likely to end up enjoying a successful partnership with another person. Naturally, a person who wants to go into business would like to do so with a trustworthy entrepreneur known for his or her strong work ethic. Gaining the Trust of Employees After coming up with a product, there are some entrepreneurs who hire employees to help with sales and distribution. One entrepreneur may hire dozens of employees while another may only hire half a dozen. Most potential employees want to work for an entrepreneur with a stellar reputation. They want to work for an individual who follows through with promises and treats them with fairness. An entrepreneur with a positive reputation is likely to attract diligent employees who want to do their part to make the product a success. When an entrepreneur has good employees it increases the chances that the new business will be profitable. Making a Good Impression on Customers Oftentimes, customers who are thinking about purchasing a particular product want to know something about the person who invented it. There are many people who feel good about buying products from a business owner with a reputation for honesty and treating his or her employees with respect. They admire the entrepreneur’s way of doing business and want to reward that by purchasing the individual’s products instead of getting them elsewhere. This contributes to the success of a business because customers like to share their experiences with their family members and friends. In turn, those individuals may purchase items from the business as well. The positive reputation of an entrepreneur can stir up new business as well as nurture customer loyalty. Building the Reputation of a Business Once an entrepreneur gets a foothold in a particular industry, it’s a wise idea to continue to nurture a positive reputation. This can help the person to create a network with other professionals in the industry. Consequently, if the entrepreneur has a question or needs help with some aspect of the business, he or she can call on someone else in the industry. People working in a particular industry are quick to help a business person with a reputation for dealing fairly with people and putting out quality products. Reputation defender is one example of a resource for entrepreneurs who want to make sure they maintain a positive reputation online. Exploring Ideas for New Businesses There are many entrepreneurs who come up with more than one business idea or product. After fulfilling a dream of creating one type of business an entrepreneur may come up with some ideas for expansion. Or, the person may have some completely new ideas that he or she wants to develop. Once again, an entrepreneur with a positive reputation has a good chance of finding investors or business partners who want to be a part of the person’s newest venture. The entrepreneur has a history of working hard and operating a business in an honorable way. In order to find long-term success an entrepreneur has to create a desirable product and do it in a way that contributes to his or her positive reputation. A positive reputation counts for a lot with investors, customers and other professionals in the same industry.
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Building Community with Live Video – The Live Video Show with Ryan A. Bell
Live video is the most social form of social media there is. And in episode #2 of The Live Video Show with Joel Comm, Joel welcomes Ryan A. Bell, the most connected person on Periscope. Founder of Summit Live, Ryan is all about developing and nurturing the live video community. Follow Ryan @Ryan_A_Bell
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February 16, 2016
Top 5 Eyeglasses from My Past – Episode #48
I’m a bit of a packrat. As I was going through some of my old stuff in the basement, I came upon eyeglasses that date back more than 20 years! So episode #48 of The Top 5 Scope is a fun one where I revisit eyeglasses of the past.
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February 14, 2016
Top 5 Tips for Explosive Return on Relationship – Episode #47
My buddy Ted Rubin is a social marketing strategist and brand evangelist who really understands building relationships. In episode #47 of the Top 5 Scope, we discuss five tips for explosive return on relationship.
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February 12, 2016
Winning Periscope with Alex Khan – The Live Video Show Ep: 1
Live video is the most social form of social media there is. And in episode #1 of The Live Video Show with Joel Comm, Joel welcomes Periscope superstar, Alex Khan! A successful businessman and consultant, Alex shares his tips and thoughts for succeeding with Periscope. Follow Alex at @1AlexKhan
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February 11, 2016
Peter Shankman Talks ADHD and Zombie Loyalists
Nothing is more important for businesses than getting customer service right. And Peter Shankman is one of the leading voices that helps brands understand how to provide effective customer service. In this episode of The Joel Comm Show, Joel and Peter discuss customer service and Peter’s new book Zombie Loyalists. They also go in depth on Peter’s ADHD and his passion to help others who deal with the same. Warning: Explicit language
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February 3, 2016
Top 5 Reasons I am Loving Snapchat! Episode #46
A couple months ago I took the Snapchat challenge from a few of my friends. Now, I am pleased to say that I like it a lot and have found a number of ways to engage with others. In episode #46 of The Top 5 Scope, I share the top five reasons I am loving Snapchat! Follow me at @joelcomm.
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