Joel Comm's Blog, page 26

4 Productivity Lessons You Can Learn from Mark Zuckerberg

Steve Jobs’ black turtleneck sweater was famous. Mark Zuckerberg has his own uniform of grey T-shirt and hoodie. Both built enormous companies that made them billionaires. But you have to think there’s more to their success than the ability to lose the two minutes a day wasted picking shirts. In fact, Mark Zuckerberg has four productivity techniques that enable him to get more done each day and reach the kind of goals that for most people remain a dream. 1. Focus on the work… all the time. In a Q&A on Facebook last year Mark Zuckerberg was asked how many hours a week he works. He hedged. “If you count the time I’m in the office, it’s probably no more than 50-60 hours a week,” he said, but added that “I take a lot of time just to read and think about things by myself… if you count all the time I’m focused on our mission, that’s basically my whole life.” That sounds like a fudge but there’s something to it. How often have you walked down the road humming a tune or replaying a conversation that’s already happened? How much more could you achieve if you spent those moments planning your project or anticipating the actions you need to take when you reach the office? At college, we quickly learn that the preparations we make outside the classroom are more important than what we learn in it. When Harvard dropout Zuckerberg takes the same approach to quiet moments outside his office, he makes those office hours much more productive. 2. Set annual goals. Despite his claim of laser-focus, Zuckerberg has always had interests beyond social media. But the way he manages those interests is telling: he gives them annual goals. In 2010, he set out to learn Chinese. The next year he committed to eating only meat from animals he’d killed himself. In 2015, it was to read a book every two weeks, a project that he opened to everyone with a community page on Facebook. Self-improvement is always a good plan but instead of squeezing it into whatever spare time he had available, a recipe for never doing anything, Zuckerberg applies the same degree of focus and discipline that he brings to the workplace. It makes that improvement much more likely to happen. 3. Just get moving. In his book Mark Zuckerberg: 10 Lessons In Leadership, Michael Essany quotes the founder of Facebook as saying: “I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.” That’s a pretty simple philosophy and it’s common for Silicon Valley firms to ship “minimum viable products” to test the market rather than waiting until their new gadgets are completely polished and full of features. But Zuckerberg is on to something bigger. Doing the easy things first creates momentum. It teaches lessons and keeps you moving forward. Nothing gets big things done faster than getting the small things out the way. 4. Keep your employees sharp. Steve Jobs wasn’t just known for wearing black turtlenecks. He was also known for being extremely tough on his staff. Incompetence wasn’t tolerated and his comments could be withering. In his account of the early days of Facebook, Noah Kagan describes Zuckerberg’s reaction to receiving poor work. He threw water over an employee’s computer when a demo didn’t impress and threatened to use a (fake) Samurai sword to decapitate anyone who took the site down. That kind of behavior might have not come from any employer’s handbook, and probably had more to do with immaturity than smart management, but being tough on employees and making clear that you’re not prepared to accept shoddy work will keep your staff on their toes. It’s never enough for you to be productive; you have to keep the people under you productive too. Originally published in Inc.com

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Search Engine Marketing Survives And Thrives In The Age Of Social Media

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. My site WorldVillage.com has changed a lot since its launch back in… 1995. (Yeah, I’m that old!) You can see what it looked like here. Those designs were pretty cutting edge back in the day, though I guess a millennial would probably look at them now and wonder what we were thinking. I can tell you what we weren’t thinking… we weren’t thinking about mobile compatibility or social media marketing. Users downloaded pages onto screens that took up half their desks. Traffic came in through word of mouth, and through the search engines that were just starting to crank up at the time. That hasn’t changed. In the 21 years since launching WorldVillage, as screens have become thin, then handheld, word of mouth and search engine marketing are still the most important ways in which I generate visitors to the site. Sure, when I see an interesting-looking submission, I’ll give it an extra push on social media. I’ll tweet about it or put a link on Facebook and both of those deliver extra views. But I still depend on people putting search terms into a search engine and finding an article on the site that answers their question. You probably find the same thing. Take a look at your own website stats and there’s a good chance that you’ll find that you’re still picking up a significant amount of traffic from your search engine marketing, and perhaps even more than from your social media marketing. You wouldn’t want to remove either one of those sources but despite all of the talk about social media marketing over the last few years, search engine marketing is still vital. One reason is the way that search engines themselves have changed. They’re no longer websites that you have to reach before you can find the information you want. The release of Windows 10, which baked Bing into the OS, raised the number of searches by 30 percent in comparison to previous versions of Windows. Cortana has now answered 2.5 billion questions. When you can pick up a phone, ask a question and receive an answer drawn from a search engine, it’s clear that search engine marketing has developed… and users have developed with it. We all know that we have to ensure our websites can be easily read on mobile devices but it’s search engines that have quietly led the way in adapting entirely to the new online environment. It’s too easy these days to assume that marketing is all about social media, and that all our traffic generation needs to be based on shares and retweets. Those factors are important but it’s still true that search engine marketing is vital. If you look at your stats and see that you’re not generating a significant amount of traffic from search engines, you’re missing an opportunity. Nobody builds sites that look like that first version of WorldVillage any more. And the search engines that feed those sites don’t look like their first versions either. But sites still need traffic, and smart search engine marketing still delivers it. Learn more about Bing Network

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2 Things You’ll Find in Every Best-Selling Business Book

Smart people learn from their mistakes. Smarter people learn from other people’s mistakes. A good business book, written by someone who has been there and done that, will always contain plenty of success strategies and describe risks that paid off. But it should also talk about the failures from which the author recovered and the gambles that didn’t work. They’re just as important. And no less important is that the book should keep you turning the pages and remembering information. If you don’t get to the end, the author has failed. If you can’t remember what you’ve read, you’ll have lost the lesson. Bestselling books that keep readers reading and give them real, actionable wisdom always have two things. They have a hook and a thread. The hook is the book’s central idea, that one concept that remains with you long after you’ve put the book back on the shelf. Tim Ferriss, for example, had a simple idea: outsource everything you don’t have to do yourself. He’d taken that idea to an extreme — even hiring people to manage his online dating for him — and he wanted to tell everyone how that outsourcing worked. But he didn’t call his book “Outsourcing: A guide to doing less.” He called it “The 4-Hour Workweek: Escape 9-5, Live Anywhere And Join The New Rich.” That’s much more powerful and it’s not just smart marketing. He focused not on the process but on the result and distilled the book’s 416 pages into one simple idea. It’s much easier to remember that hook than to remember the principles of outsourcing. John Gray did the same thing with his relationship bestseller “Men Are From Mars, Women Are From Venus.” If you’ve read the book, you might remember something about men retreating into caves and women… doing something else. But the hook in the title sums up the book’s main argument that men and women are fundamentally different and need to treat each other differently. That wasn’t a revolutionary new idea but the way John Gray presented his position in the title was a hook that has stuck in everyone ever since. The Thread Pulls You Through Even harder to produce than a strong hook is a tight thread. Authors of bestselling business books will usually have years of experience and enough stories to fill volumes and hold audiences for hours. Books work best, though, when that experience and those anecdotes are chosen carefully so that they follow the book’s hook. Gary Vaynerchuck’s “Crush It: Why NOW Is The Time To Cash In On Your Passion” had both a great hook that connected the book’s knowledge to Gary’s wine-making experience and it maintained that message all the way through. It was valuable knowledge that kept its focus –and that’s much harder to do than it sounds, especially when you’re describing case studies or talking about your own experience. It’s much too easy to lose your way and write a book that’s a tangled mess. Amazon sells nearly two million business books but only a fraction of them have become bestsellers. The ones that made it to the top hooked their readers with a strong, central idea and held onto them with a central idea stretched into a tight, straight thread.

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Broadcast to Facebook Live from Your Mac or PC

Facebook Live is certainly the leader among live video broadcast apps. Yet, many times I’d much rather broadcast from my desktop computer. The picture from my HD Webcams is just better and I prefer the experience to using the smaller iPhone and iPad screens. Until recently, the only way to live stream to Facebook was via the Facebook app. But with the creation of new third-party tools, you may now broadcast live to Facebook from your desktop or laptop computer. Instead of being stuck with a mobile experience in the standard Facebook square, you are now free to experiement with possibilities to create shows which use multiple cameras, titles, transitions and more! It’s great fun and the learning curve is not that challenging. You simply need to follow these steps. Step 1 – Get the software While I and many others have paid $500 for Telestream’s Wirecast studio software, I recently discovered a free open-source alternative. Called OBS Studio, I consider it the poor man’s Wirecast. But it’s actually pretty powerful and is feature-rich even though it is free. You can download for Mac, Windows or Linux operating systems. Step 2 – Configure the Settings for Your Live Stream You can launch the OBS software once you have it installed, but in order to configure it properly you need to follow a few easy steps. To get started, click the button below that says “Create live stream to Facebook”. Go ahead. It won’t bite. (Special shoutout to my friend Ian Anderson Gray for walking me through the steps to create that button as a Facebook app!) Create Live Stream To Facebook Now you’ve got choices of where you want your stream to appear. You may select from your personal timeline, a friends’ timeline, a group you belong to or a page that you manage. Personally, I like to stream to my personal profile as that’s where I receive the greatest engagement. Now pay attention to the fields titled Server URL and Stream Key. Both of us these are essential in order to configure your stream in OBS. Leave this window open. Go back to OBS and click SETTINGS in the bottom right corner. This panel will appear. Click the STREAM icon on the left side. On the pulldown menu, select Custom Streaming Server. Then, remember the Server URL and Stream Key I just talked about two sentences ago? Copy and paste each of those to the fields in the OBS Stream Settings. Them click the “Use authentication” checkbox. This is where you will enter your Facebook username and password. It will allow OBS to post your live video to the Facebook location of your choice. Click “Save” and you are almost there. Now click “Start Streaming” in the bottom right corner of OBS. OBS will now talk to Facebook and you should see an image from your webcam in the Facebook window where we discovered the Server URL and Stream Key. Do you see it? Now it’s time to enter text for the post which will accompany your Facebook Live video stream. Feel free to assign a title for your video and type in some video tags. And now the moment you have been waiting for! Click GO LIVE in the bottom right corner of this window. Pull up the page where your video is set to broadcast on Facebook to confirm that you are live. It should take just a few seconds for it to show up. Then SMILE because you are broadcasting LIVE on Facebook from your webcam! If you’d like to learn more about how to use OBS Studio to create your live streams, check out my online training at The Live Video Revolution.

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8 Social Media Influencers Who are Crushing it on TV

Though some may say that television is king, it’s obvious that many celebrities and influencers are starting their careers on their social media platforms, making the transition to television after they’ve already gained millions of followers and fame in their own right. Though social media followers do not necessarily translate into high ratings on television, these social media experts and influencers are making the transition from blog to tube easily and with panache. Many of today’s television shows have more online viewers than live viewers tuning in, so influencers who can add television reach to their online engagement stand to clean up, and any network that can find creative ways to blend the two will surely come out on top. Engagement may be king now, but television will always have a place in the landscape. 1. Francesca Ramsey Also known as Chescaleigh, this NYC-based vlogger, writer, and actress is best known for her “S**t White Girls Say to Black Girls” video, which went viral in 2012. Ramsey is bold, brilliant, and an outspoken advocate for equality and social consciousness, appearing recently on MSNBC and Anderson Cooper to speak about the intersection of race and pop culture. In fact, she’s so brilliant that she was recently tapped to host her own web series for MTV News called “Decoded.” 2. Murray Newlands Entrepreneur, author, investor, business advisor, and digital marketing guru Murray Newlands gives his success back in spades to other startup entrepreneurs through his motivational blogs, Twitter account, and many speaking appearances around the world. After building his startup, Due.com, he is taking his expertise in social media marketing to YouTube and television, recently appearing on Fox40 TV, who asked him to give them the lowdown on “Mom-trepreneurs,” a growing market of stay-at-home moms selling products through social media platforms. 3. Gary Vaynerchuk Gary Vaynerchuk is widely known for building businesses. Beyond his own investment portfolio, he also runs VaynerMedia, a digital agency, and hosts his own YouTube show: AskGaryVee. With a lifetime of building multi-million dollar companies under his belt, Vaynerchuk is often called on to expound his experience as a social media expert on television, including this recent appearance on Fox5 NY. 4. Grace Helbig From small fry beginnings on YouTube, Grace Helbig has certainly made the crossover to TV easily. On her recent appearance on Late Night with Jimmy Fallon, Helbig explained that her new show, The Grace Helbig Project, will continue with a YouTube-esque set, sans a studio audience. In this way she hopes to help her 2.8 million online subscribers make the transition to watching her TV show, premiering this April on the E! Network. 5. Peter Shankman Peter Shankman basically does it all: He’s a dad, husband, author, angel investor, marketer, TEDx speaker, NASA advisor, skydiver and marathon runner. As the Founder and CEO of social media marketing and PR company the Geek Factory, and founder of news sourcing service Help A Reporter Out, Shankman has garnered enough cred to be asked to appear as a marketing pundit on several national networks. You’ll be sure to see more of him covering the upcoming presidential nominations. 6. Brian Solis Calling himself a “digital anthropologist,” Brian Solis is deeply interested in how technology influences culture, business, and marketing. As the principal analyst at Altimeter Group, his life’s work is finding trends and data that help businesses grow. Solis is a veteran on talk shows, morning show appearances, TED talks, keynotes and more. He also has his own channel on YouTube, BrianSolisTV, featuring his “Revolution” series: interviews with the likes of Katie Couric, Billy Corgan and more. 7. Tyler Oakley With over 7.8 million channel subscribers, YouTuber Tyler Oakley has gathered millions of cross-platform followers who love his humorous take on social issues as well as his continued advocacy for LGBTQ rights and the prevention of suicide among LGBTQ youth. Oakley is no stranger to television, appearing recently on the Late Late Show with James Corden as well as the Ellen Show. But his latest endeavor will have a different flavor: competing on the 18th season of the Amazing Race, alongside best friend Korey Kuhl. 8. Adam Conover Comedian, vlogger, and philosophy major Adam Conover first found fame through his wildly popular CollegeHumor series Adam Ruins Everything, an investigative science/pop culture show that found the hidden truths in everyday happenings. Conover is back at it again with twelve episodes of his show on TruTV, where he finds the inside information on engagement rings, food pantries, and other topics like security and childhood myths. Originally published on Inc.com

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6 Photographers Prove that Customer Experience is all about Marketing

Every successful business builds a product twice. The first build happens in the office, in the studio, or on the factory floor. At the end of that process, the company will have something that people can touch and use and enjoy: a piece of software, a smart lighting system, a new car model. Before the product is released though, the second build begins. Marketing staff take the product and give it a story. They put it in a context: a family, a school, or an office filled with enthusiastic overachievers. They show what the product will do and how it improves the lives of the people who use it. They demonstrate how the product will be a part of their customers’ days, and in the process, they breathe life into the product. It’s stops being a thing, and becomes an essential part of a lifestyle. The result is the difference between a glass of carbonated sugar-water and Coca-Cola. It’s why iPads are cool but Android tablets, which do exactly the same thing, are not. The stories that marketers create don’t just sell products. They change the way people experience those products. Last year, The Lab, a series of photography experiments run by Canon Australia, brought a portrait subject to six different photographers. Each of the photographers was told a different story about him. One was told the subject was a fisherman. Another learned he was a psychic. Others were told he was a self-made millionaire, a former convict, a recovering alcoholic, and a person who had saved someone’s life, respectively. You can see what happened next in this video: The man in the studio was exactly the same. He looked the same and behaved in exactly the same way with each photographer. He was like the product that rolls out of a company at the end of the production process. But each of those portrait photographers shot a very different photo of him because they had heard a different story about him. They related to him in a different way. They saw him in a different way. Their experience of him wasn’t defined by the time they actually spent with him. It was created by the story they had been told about him before they had even met him. That’s what a successful business does. It has to create a good product, but whether that product succeeds will depend on the story the marketing team weaves about it. The first stage of production makes the product. It’s the second stage, when the story is added, that creates the experience and builds the success. Originally published on Inc.com

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It’s A Whole New World For Search

This is a sponsored post written by me on behalf of Bing Network for IZEA. All opinions are 100% mine. I’ve been on the Internet long enough to remember when finding a website meant either browsing a directory on Yahoo or putting a search term into Lycos. Those were the days. Not great days… not for Web searching anyway. Neither of those services worked very well. The directories were badly chosen; it took ages to find the right branch. And Lycos was… well, it was okay when there were only a few thousand pages on the Web but once those pages had started to grow, it soon showed its limits. Things have changed a lot since then… and they’re changing even faster now that half of all searches take place on mobile devices. That’s a big change. We used to surf the Web from a desktop in the corner of a room or in an office. Now that the Internet is always with us and we search while sitting in a car, dining in a restaurant, or relaxing on the sofa. We do it on laptops, on phones, on tablets but also on games consoles and television sets. We want to search everywhere and we want the results whatever we’re doing, without having to first bring up a search engine then enter a search term. We want our answers faster than that! Search companies are already moving. First, they’re making sure that their search options have a broader reach across websites, Search engines now have syndication partnerships with some of the Web’s biggest content producers such as AOL and The Wall Street Journal. The old way of searching is still important and smart companies aren’t abandoning it. They’re just making sure that they don’t rely on us coming to their home page to do it. Instead of hoping that we’ll come to them, they’re trying to come to us wherever we are on the Web. It’s nice to be wanted! But at the same time they’re also making their search tools always whatever device we happen to be using at the time. That’s huge. Bing, for example, has already expanded beyond the PC. Of course, Microsoft’s search engine is the one used in Windows 10, and it also powers search in Office so that we can get to work on the file we need instead of wasting hours digging around for it. But it’s also used in Amazon’s devices. It translates for Twitter, it’s used on the iPhone’s Spotlight Search, and when you ask Siri a question, Apple’s assistant just shrugs and tells Bing to bring the answer. In short, we can already see that search engines are turning up in more places on the Web than ever before and its answers are found in places we’d least expect. Search used to be something we did deliberately; we’d open a tab and type in the address of a search engine. Now it’s never more than a thumb tap away and sometimes not even that. We don’t always see the search engine itself but we’re always benefitting from the results the engines deliver. It’s easy to take search for granted but a lot of work is going into adapting it for a new Internet era. And that means there’s a lot of opportunity for people who can adapt with it. Learn more about Bing Network  Humanization of Search

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Enter the Shark Tank with Kevin Harrington

Kevin Harrington is a serial entrepreneur who founded the infomercial. One of the original shark’s on ABC’s hit show, Shark Tank, Kevin regularly seeks out new products to bring to market. He is responsible for over $2 BILLION in product sales! In this episode of The Joel Comm Show, Kevin discusses some of his business strategies and engages with audience questions.

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How American Airlines Won Twitter

In June 2015, Grant Thomas, a travel blogger, received an email from American Airlines. He had booked a flight to Chicago in October and had chosen a schedule that would allow him to arrive just before the start of a conference and leave as soon as it ended. The email told him that the airline had changed the flight schedule. He would now arrive 25 minutes earlier, which was fine. But his return flight had been moved more than three hours earlier, when he would still be listening to presentations. Instead of calling the airline, working his way through the menu, listening to the canned music and waiting for a customer service rep to try to find him a different flight, Thomas took a different approach. He opened On The Fly, a flight comparison app owned by Google, found an alternative flight himself and took a screenshot. He sent that screenshot, together with his record locator, in a direct message to American Airlines’ Twitter account asking for his schedule to be changed. An hour and 40 minutes later, he received a direct message back informing him that the airline had rebooked his flight, was sending him an email confirmation and had reserved his window seat. “There is something quite awesome about spending 2 minutes taking screenshots and sending a few tweets to get your issue resolved without ever speaking with a human on the phone,” Thomas said in a blog post about the experience. American Airlines was actually pretty slow. For complaints, the company says it usually aims to respond within ten minutes. Its social media managers are divided into two teams: a small unit to post content and promotions across social media; and a larger team that responds to queries and complaints. That team operates 24/7. If customers can fly at any hour, someone from the airline will be available at any time to answer questions. Queries from passengers before or during travel tend to be posted on Twitter, while complaints afterwards, such as lost baggage or rude flight attendants, tend to be posted on Facebook. American isn’t the only airline to operate in this way. Delta has a similar service and most domestic US airlines now provide some sort of customer service on Twitter. If you’re stuck in a traffic jam and you’re going to miss your flight, your best option now isn’t try to call the airline but to send a tweet and get instant help. It wasn’t always this way. Back in the early days of Twitter, many feeds were managed by one person who did little more than post news and promotions. Since then, airlines have come to understand that people will contact them on Twitter, and they need to be ready to respond. American Airlines has gone further. In an interview with Skift, a travel intelligence company, in 2013, one of the airline’s social media staff explained the strategy the team uses when talking to customers on Twitter. Three main approaches stood out: The airline uses a “preferred tone of voice” that matches the company’s brand and broadcasts a personality, but which also gives staff the freedom to be authentic and engaging. Both of those are always vital in social media. A social media account always has to be as professional as a company but still feel like a human being. It’s empathetic. The airline’s customer service staff don’t argue. They apologize for problems, show genuine concern for the issues, and ask for personal details in private so that they can deal with the problem. It’s about service not PR. Staff are empowered. Customer service on Twitter too often feels like the first stage of a telephone menu: staff collect a contact detail then pass it on to someone else to handle. American Airlines staff can often find answers and solutions themselves. That makes for rapid responses and solved solutions. Twitter has come a long way since early airline feeds were about promotions and pasted apologies for problems. American has shown other airlines — as well as other companies — the right way to deliver customer service in a series of tweets.

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Why Traffic & Conversion is the Must-Attend Internet Marketing Conference Each Year

You know you’ve thrown an awesome party when the neighbors call the police to complain about the noise. And you know you’ve organized an incredible marketing conference when the fire marshal calls to complain you’ve attracted too many people. That’s what happened two years ago at DigitalMarketer.com’s fifth Traffic and Conversion Summit. This year, to keep the health and safety people happy, DigitalMarketer’s founder and CEO Ryan Deiss restricted the number of tickets to just four thousand. He sold out two months early. Another thousand people turned up just to hang out in the lobby and network. What those four thousand people heard in San Diego was three days of presentations covering topics that ranged from the perfect content marketing strategy and proven email marketing tricks to “sideways listbuilding,” onsite retargeting, and successful podcasting. In between, they were treated to case studies, models and examples backed up with tons of figures and detailed explanations. The talks were delivered by the staff of DigitalMarketer, a company that spends all year putting its sales ideas into practice before spending three days telling other people what they’ve learned. The team, which is mostly made up of people in their twenties, has run more than three thousand A/B tests and spent more than $15 million on marketing campaigns. The keynote this year came from Gary Vaynerchuk, a decision that had the DigitalMarketer team as excited as the audience… and running a book on the number of f-bombs he would drop. “The over/under was twenty,” Ryan Deiss said, “and he blew through it in the first ten minutes. Fortunately, even our most conservative attendees saw value in his message, and I truly believe he created a necessary mind shift in our attendees.” The Fortune 500s Still Don’t Get Digital Marketing That mind shift was necessary, he says, because digital marketing still suffers from a large divide between branding agencies who look for long-term messaging, and direct response marketers who rate success entirely by the number of conversions. “We believe this is a false dichotomy,” Ryan says. The over-arching theme of this year’s summit was the merging of direct response and branding using relatively new advertising media such as retargeting and social ads. The message is getting through. The Traffic and Conversion summit used to cater exclusively to small businesses and to solo entrepreneurs. Now they make up about 40 percent of the audience with the remaining 60 percent consisting of marketing agencies and professionals. What’s missing are the really big companies, even though they’re still getting the benefit of the knowledge shared at the summit. “While we know it will change very soon, the ‘Fortune 500s’ still don’t get digital marketing, and they believe it’s the kind of thing that can be abdicated to agencies,” Deiss explains. “What they don’t realize is that the agencies they’re paying are usually learning what’s working at T&C.” What the Fortune 500 companies are missing, the rest of us have already figured out. Digital marketing is now as much a part of business as packaging and caring customer service. If you want to know how to do it, you need to be at the next Traffic and Conversion Summit… and get there before the fire marshal turns up.

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