Rick Mathieson's Blog, page 4

���� 2023 Trend Watch (Pt 2)���A Reality Check For ChatGPT & The Maximum Effort Agency Model

Is a reality check on all the hype surrounding ChatGPT and other popular generative AI apps in the cards for the year ahead? And is Ryan Reynold's Maximum Effort-style marketing coming to a brand or agency near you? From February 7.

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Rick and Rick Rule the World �� ���� 2023 Trend Watch (Pt 2)���A Reality Check For ChatGPT & The Maximum Effort Agency Model

IN THIS EPISODE:

���� Are ChatGPT & generative AI headed for the Brick Wall of Disillusionment? (at 00:43)
���� Why "generating" and "creating" aren't necessarily the same thing (at 01:01)
���� Why Getty & others are already gunning for image generating AI (at 01:13)
���� The 5 biggest challenges for marketers looking to leverage generative AI (at 01:45)
����������������� Forget content: a sampling of more promising use cases for generative AI (at 3:25)
���� The dangers of generative AI, from fetching malware code to phishing at scale (05:43)
���� ZeroGPT: The easy way to sniff out blog posts, term papers written by ChatGPT (at 04:59)
�������� The real reason Ryan Reynolds is worth a Mint in 2023 (at 06:18)
���� Maximum Effort: Can marketers wrap their heads around the Reynolds model (at 06:33)

Approx. 9 minute. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

������� 2023 Trend Watch (Pt 1)���TikTok Tour De Force, EV Backlash Ahead?

We share some of the key themes and top trends we'll be tracking in 2023���including the potential for new successes on hand for TikTok, LinkedIn and others as ad dollars shift from Meta and Google, a possible backlash for the EV sector, and more. From January 29.

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Rick and Rick Rule the World �� ������� 2023 Trend Watch (Pt 1)���TikTok Tour De Force, EV Backlash Ahead?

IN THIS EPISODE:

���� A very Wootten wardrobe malfunction (at 1 min, 5 sec)
������ California's atmospheric rivers recede���leaving some unexpected car issues (at 02:30)
������� Is this the Year of VR (again)? Trying our hand at reverse predicting (at 05:10)
���� Will that old Odd-Year Magic work wonders at the box office? (at 06:15)
���� With digital ad dollars shifting, is TikTok poised for take-off? (at 08:17)
���� With FAST and leadership changes, will the streaming wars see casualties? (at 10:59)
���� Is a backlash brewing with the rise of the Anti-EV crowd? (at 11:43)

Approx. 13 minutes and 25 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

���� Our 2022 Predictions Scorecard, Pick-Up Lines From ChatGPT, 'The Volume' & More

In our annual Predictions Scorecard episode, the Ricks revisit their big predictions for the year���what they got right, what they got ridiculously wrong, in the worlds of marketing, media, tech and pop culture. Plus: Cuffing Season pick-up lines generated by ChatGPT, Netflix's "1899" cranks up "The Volume," and a whole lot more. From December 28, 2022. 

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Rick and Rick Rule the World �� ���� Our 2022 Predictions Scorecard, Cuffing Season Pick-Up Lines From ChatGPT, 'The Volume' & More

IN THIS EPISODE:

���� Rick M sends Rick W a "Die Hard" children's holiday gift book (at 1-min 57-sec)
���� "1899" on Netflix cranks up "The Volume" (at 3:25)
�������� Rick M's predictions about a Lotrimin-branded NFT (at 5:00)
���� Overly-optimistic about box office, but nailing streaming(at 5:48)
���� Mixed results on predictions for the hybrid workforce (at 7:37)
���� Adding a "D" for "Democracy" to ESG Funds? Not yet (at 9:46)
���� "What Covid?" by Summer & return to lockdowns by Fall? (at 10:50)
0������ Nailing the # of Tesla Cybertrucks delivered in 2022 (at 12:36)
���� Metaverse: Boom time or empty & sad virtual worlds? (at 13:37)
���� ChatGPT's best pick-up lines come with warnings (at 17:35)
���� Survey says: "The gift that keeps on grating" (at 19:52)
���� Look who's advertising in Super Bowl LVII (at 20:48)

Approx. 22 minutes and 20 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

���� Hottest-But-Hardest-to-Get Tech Gifts For Holiday 2022

�������� In a new Rick & Quick episode, the Ricks reveal their annual list of the hottest but hardest-to-get tech gifts for Holiday 2022. For the first time ever, a previous year's winner has returned to what is widely seen as the ultimate barometer of global holiday zeitgeist. Please accept our apologies in advance. From December 14, 2022. 

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Rick and Rick Rule the World �� ���� Hottest But Hardest-to-Get Tech Gifts For Holiday 2022

������ IN THIS EPISODE:

The 3������ Hottest But Hardest to Get Tech Gifts for Holiday 2022:

���� #3: The gift described as "game-changing," "shatterproof," and "coming soon" continues to prove it isn't.

���� #2: Two nifty ways to kill one little blue bird.

���� #1: A lightweight headset that could give Meta Quest Pro a run for the money���at a fraction of the cost.

Approx. 3-minutes and 38-seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

�������� 2022's Fastest Growing Brands, Zonkey Hits The Dictionary, Taika Waititi's Big Christmas & More

���� Is Tesla hitting full-throttle���or stuck in reverse? In this all-new episode, the Rick's review the hits and misses on Interbrand's new Fastest-Growing Brands list. James Bond enjoys a Belvedere Christmas while Amazon shows us how "Joy is Made"���courtesy of Taika Waititi. "Adulting" and "zonkey" make the Scrabble dictionary. Plus: Cyberquad gets ditched. And Cheetos' cheese dust gets a name���along with a hilarious holiday gift launch. From Dec 4, 2022. 

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IN THIS EPISODE:

������ Rick M. suffers a mishap on the back nine (at 1 min, 30 sec)
���� Rick W. parties at the 2022 Rock & Roll Hall of Fame (at 3:12)
���� "Embiggen" & "Zonkey" make the Scrabble Dictionary (at 5:16)
���� Interbrand's 2022 Fastest-Growing Brands(at 6:40)
������ Taika Waititi delivers Amazon's "Joy" ...
����... and helps James Bond bust a move for Belvedere (at 10:02)
��������������� What's tripping up marketing in the metaverse?(at 13:25)
���� Forget the sh*tshow at Twitter���what happened with Cyberquad? (at 14:45)
���� A must-have holiday gift (or not) from one of today's cheesiest brands (at 15:48)

Approx. 18 minute. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

���� Meta Quest Pro���First Impressions

Rick and Rick Rule the World �� ���� Meta Quest Pro���First Impressions

���� One Rick just got the new Meta Quest Pro. The other Rick has pressing questions. In this Rick and Quick episode, we capture some first impressions of Meta's premium-quality AR/VR headset and the premium price tag that comes with it. With Meta's VR division operating at a loss of more than $9 billion during the first three quarters of the year, could this $1,499 mixed-reality headset help turn things around? From Nov 5, 2022. 

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IN THIS EPISODE:

�������� Meta's new Quest Pro is here (at :28 seconds)
���� Pro comes packed with pixels, processors, sensors & cameras galore (at :44)
���� Not just VR anymore: The Quest for mixed, augmented and virtual reality (at 1:05)
���� Pro logistics: Started shipping on Tuesday, arrived on Wednesday (at 1:17 seconds)
���� It's not just for games, either���Pro is serious business, too (at 1:35)
����������� But is all this heavy-duty technology light enough for all-day use? (at 2:10)
���� Immersion tradeoff or trip-up: A view to a thrill���or your feet? (at 3:35)
���� Look out, James Cameron: Next-level facial tracking means expressive avatars
����������������� An engineering headcase: How (and where) does Pro fit? (at 4:02)
���� The $1,499 question: Does Meta Quest Pro live up to its price? (at 4:42)

Approx. 5 minutes, 52 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

���� Review: DC's Black Adam

���� The Ricks consider some burning questions about The Rock's new box office hit, Black Adam. Like, who is the Justice Society? Where is the Mighty Isis? How did Intergang score those jet bikes? And does Amanda Waller really have Superman on speed dial? In a spoiler-riddled new episode, the Ricks drill into the biggest moments, best backstories, and tatt-shaded blunders in DC's latest superhero bonanza. From Nov 1, 2022. 

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IN THIS EPISODE:

���� The Ricks pivot to the one about Ross's sofa (at 1 min, 8 sec)
���� How do Millennials really feel about Friends? (at 1:45)
���� The tears behind some of the funniest people (at 3:22)
���� The 'Adam' Project: Playing the expectations game (at 4:47)
����Scoring high and low on Rotten Tomatoes (at 5:48)
���� From Shazam, with love & thunder (at 6:08)
���� O mighty winds that flow on high, is that mighty Isis that we spy? (at 6:43)
���� Deconstructing Black Adam's facial expression (at 6:49)
����������������� The JSA and its junior Super Friends (at 7:11)
���� Intergang is firmly in touch with its Darkseid (at 8:35)
���� Crisis in infinite comic books: Where'd the JSA come from? (at 8:56)
����Pierce Brosnan, Bond villians & the original choice for Dr. Fate (at 10:15)
�����������������Helmet head: Me, you, or Nabu? (at 11:16)
��������Hawkman: Living lives to the Nth degree (at 12:16)
����Box office: Besting Billy Batson (at 12:50)
����Black Adam's roots in ��� the Suicide Squad? (at 13:44)
������Amanda Waller: Calling in the Cavill-ry (at 14:30)
������Which came first, Peacemaker or the holding facility? (at 14:57)
����Why Agent Harcourt sticks to her Gunn (at 15:44)
���� Why Black Adam is such a pansy compared to Wonder Woman (at 15:58)
����What's the matter with Kandaq? (at 17:06)
������The Ricks issue final grades���but the fun's just starting (at 17:56)
����Know which director turned down 'Adam'? Nope (at 19:13)
����Black Adam's biggest production boo-boos (at 20:10)
����Kneel at his feet���or he'll join the Justice League (at 21:40)

Approx. 23 minutes, 25 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

�������� Star Trek, Mission Impossible Fans Owe It All To ��� Lucille Ball?

�������� In a new Rick and Quick episode, the Ricks discuss the origins of Star Trek and how it never would have existed without a champion with clout in a little red-headed comedienne who just happened to be the first woman head of a major Hollywood studio: Lucille Ball. 

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���� Nestl�� Milks AI, Disney+ Marvels With AR, Plus: Holiday '22 Ecommerce Projections

���� Are the "4 P's of Marketing" due for an upgrade? Compound V from "The Boys" becomes a real-life energy drink. Nestl�� uses AI to expand Vermeer's classic painting, "The Milk Maid." Brie Larson aims to marvel us with a cool new AR experience, and more.

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for ����-setters everywhere.

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Rick and Rick Rule the World �� ���� Nestl�� Milks AI, Disney+ Marvels With AR, Plus: Holiday '22 Ecommerce Projections

IN THIS EPISODE

���� Wesley Snipes is fangs-up over the new "Blade" movie series (at 1 min, 07 sec)
���� Ready for a "Batman 4" starring Christian Bale? DC fans weigh in (at 2:09)
����������������� Hugh Jackman returns as Wolverine in "Deadpool 3," and everybody's here for it (at 3:15)
���� Nestl�� uses AI-generated art to augment Vermeer's "The Milk Maid" (at 5:39)
����������������� Super powers on-tap? Compound V from "The Boys" is a new energy drink (at 8:06)
����"Remembering" AR: Brie Larson is here to marvel us (at 9:12)
���� Is it time for the "4 P's of Marketing" to get a fifth "P"? (at 11:58)
�������� Up, down, or ?: Deloitte predicts Holiday 2022 retail & ecommerce sales (at 14:18)
���� Just Do It: Nike races into the metaverse and "phygital" commerce (at 16:11)
���� Morning Consult: Moviegoers love the metaverse; most consumers have never heard of it (at 18:12)

Approx. 20 minutes, 04 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

������ Vecna Scares Scooby, Lays Fingertip Washing Machine, Hasbro Selfie Action Figures & More

��� It's an End-of-Summer Spectacular as the Ricks talk Voodoo Ranger Beer's big punk out, Lays potato-chip-fingers washing machine, the social media sensation who offered $50K to help him find a job���plus Loaded Questions and a whole lot more. From August 26.

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for ����-setters everywhere.

��������Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF��������

Rick and Rick Rule the World �� ������ Vecna Scares Scooby, Lays Fingertip Washing Machine, Hasbro Selfie Action Figures & More

IN THIS EPISODE

���� Rick Wootten mourns Summer's end, but looks forward to Halloween (at 1 min, 14 sec)
������ The Ricks revisit Portland & Eugene, OR���and apologize for California (at 1:38)
����������������� 5 group cosplays we should have seen at Comic-Con this summer, but didn't (at 5:08)
����������������� Dr. Strange and the Full House of Foolery (at 6:02)
���� Zoinks: The Mystery Machine becomes a bloody mess (at 6:13)
���� Green queen chews on some heavy metal (at 6:28)
���� The Flowbee'd one seeks the Fifth Element (at 6:33)
���� Forget Captain Carter���here's a real blast from the past (at 6:45)
���� "Batgirl" begins a new round of aggravating scheduling changes at Warner Bros. (at 7:23)
���� Hasbro's Selfie Action Figures put your face on GI Joe, Marvel Heroes & More (at 10:16)
���� Betcha can't wash just one: Lays' new washing machine cleans greasy fingertips (at 11:15)
���� Lip-smackin': Applebee's serves up Spicy Chicken Wing-flavored Lip Gloss (really) (at 12:23)
���� Voodoo Ranger Beer punks California's wine country���generating boffo publicity (at 13:27)
��������������� Dude becomes a social media phenom by tricking people into boosting engagement (at 15:22)
���� Oscar Mayer has something for you to suck on during the Dog Days of Summer (at 17:54)
���� Broadcast bust? NBC is reportedly considering the once unthinkable (at 19:12)
���� Pot Noodles wants you to know that it's no longer crap (at 21:08)

Approx. 23 minutes, 15 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.