Rick Mathieson's Blog, page 12

�� Cheetos Mascot Named New Colonel Sanders, The Vegans Are coming, Diet Coke's New Label-Free Soda Cans & More

Diet Coke unveils label-free soda cans. Taco Bell Hotel reservations sell out in two minutes. Sabra warns 'The Vegans are coming' to your summer BBQ. And the Cheetos mascot is named new Colonel Sanders. From July 7.

IN THIS EPISODE:

�� The Cheetos mascot gets named the new �� Colonel Sanders? (at 1 min 21 sec)

�� Diet Coke erases its identity in the name of inclusiveness (at 2:51)

�� Welcome to the Hotel WTF: Taco Bell Hotel reservations sell out in under two minutes (at 5:10)

�� Sabra warns 'The Vegans are Coming' to your summer BBQ (at 6:46)

�� Did Kim Kardashian opens her 'Kimono' to major controversy? (at 8:58)

�� Why US ecommerce growth is about to get tougher (at 9:35)

�� 'Stranger's Things: Will product placement turn everybody's favorite Netflix show upside down? (at 10:28)

Approx. 12:23

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Published on July 10, 2019 04:33

�� 2019 Cannes Lions Grand Prix Winners, Mary Meeker's Internet Trends Report & More

Inside Mary Meeker's 2019 Internet Trends Report. Grand Prix Winners from this year's Cannes Lions Advertising Festival. Miller Light turns a beer into a game controller. Plus, all the coolest Funko toys headed to San Diego Comic-Con, and a whole lot more.

IN THIS EPISODE

�� 'Spider-Man: Far from Home' arrives just in time (at :48 sec)

�� Poll about best Caped Crusader leaves out Adam West, fans go batshit (at 1:26)

�� Miller Lite turns a beer can into a game controller, and we'll drink to that (at 3:39)

�� Who's a better Internet role model: Keanu Reeves or Mark Hamill? (at 6:20)

�� Chuckles, Krusty, or Pennywise? Funko's funky Comic-Con line up (at 8:32)

�� Key insights from Mary Meeker's 2019 Internet Trends Report (at 10:20)

�� Grand Prix winners at the 2019 Cannes Lions Advertising Festival (at 19:08)

�� Holy Hollywood icons: Look who's getting a star on the Walk of Fame (at 22:03)

�� 2019 Cannes Lions' Buzzword Bingo (at 22:40)

�� More special edition toys coming to San Diego Comic-Con (at 24:04)

Approx. 27 min.

(For US audiences. Be sure to review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services.)

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Published on July 07, 2019 13:31

�� 'Space' Jam, Gillette's 'First Shave,' Booze as the New Wellness Drink & More

Pearl Jam's out to party like it's 2062. Booze wants to be the new wellness drink. Gillette's "First She." Man-size Kleenex and more.

In this Episode:

�� "Space" Jam: Pearl Jam's New Space Needle Time Capsule
(at 1 min, 30 sec)

�� ComicCon: Marvel & WB Pull Out of Hall H
(at 4:27)

�� Booze is the New Wellness Drink?
(at 5:57)

�� Gillette's "First Shave"
(at 8:38)

�� Shocking Los Angeles: "Mass Shooting Insurance"
(at 10:30)

�� One Outdoor Brand's Search-Jacking Jumble
(at 12:33)

�� Inclusion: "Man-size Kleenex"
(at 14:18)

(Approx. 15 min, 40 seconds)

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Published on June 28, 2019 05:40

�� Dollar Shave Club's 'Dad Bods,' IKEA;s Sitcom Living Rooms & More

Dollar Shave Club celebrates 'Dad Bods.' Ikea turns your living room into the set of your favorite sitcom. How to become a bolder brand. Top on-page SEO factors. And enter: The Bancake List, targeting iHob haters, plus more.

In this Episode:

�� iTunes, RIP (at :52 seconds)

�� Apple's $999 monitor stand (at 2:30)

�� Disney v. Netscape (at 3:52)

�� Batman Does Buehring (at 5:30)

�� Dollar Shave Club Puts 'Dad Bods' on Display (at 6:40)

�� iHob's 'Bancake List' (at 8:25)

�� IKEA's Sitcom Living Rooms (at 9:55)

�� How to Be a Bolder Brand (at: 11:14)

�� Top On-Page SEO Factors (at 14:07)

�� Crazy Upcoming Animated TV Shows (at 15:03)

�� Getting Fined for Bailing on Your Brew Crew (at 16:30)

Approx 18 min. For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, Spotify, all other sites and players.

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Published on June 25, 2019 05:37

'New Coke' Returns, Fortnite Just Does It, Magical Marketing Words & More

New Coke returns after 34 years. Nike gives Fortnite characters some badass kicks. Magical marketing words. Your chances of dying from everyday activities, and more.

In this Episode:

�� "Brightburn" Torches the Superman Mythos (at :52 sec)

�� Don't Go Dancing: Your Surprising Chances of Dying Doing Everyday Things (6:01)

�� New Coke Returns in Cross-Promo for "Stranger Things" Season 3 (at 8:52)

�� Nike Skins Jump into Fortnite (at 10:08)

�� "Runaway Train" Music Video Brings Geolocation to a Good Cause (at 11:10)

�� 18 Marketing Words That Boost Conversion (at 13:07)

�� BK "Whopper Detour" Case Study (at 14:22)

�� Snap's Singing a New Tune (at 16:06)

(Approx. 17 min 30 sec)

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Published on June 21, 2019 05:29

�� 'Stranger Things' Lego Set, Gen X Runs for President, and 'The New CMO'

Move over, Eggo Waffles: 'Stranger Things' has its own Lego Playset, now. Gen X runs for President and gets upstaged by a Millennial. Why the role of the CMO isn't want it used to be��plus a whole lot more.

IN THIS EPISODE:

�� 'Wick' wows Wootten (at :50 seconds)

�� Name 'Game': 'GoT' finale and the babies named after the show's characters (at 1:42)

�� Red Son: 'BrightBurn' reimagines the mythology of Superman (at 2:42)

�� New Lego playset is one of the 'Stranger Things' we've seen this week (at 3:47)

�� Sony's gaming pact with Microsoft��did anyone tell the PlayStation team?(at 4:56)

�� LaCoste commercial is a visual tour de force (at 8:03)

�� Meet the Chief Engagement Officer: The changing role of the CMO (at 10:48)

�� Molly Ringwald for President? Gen X runs for office (at 14:02)

�� At T-minus 6 months, are you ready for the California Consumer Privacy Act? (at 15:07)

�� The lip-lock that broke the Internet (at 16:03) Approx 17 min, 35 sec. For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.

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Published on June 18, 2019 10:24

�� KFC Busts a Move, AR Dragons, CX Sells & More

�� KFC's new 'Bucket Bangers' Spotify playlist. AR dragons dive-bomb baseball fans. Parents name their kids after 'Game of Thrones' characters. ASMR affirmations for creative directors. Plus: The secrets of CX appeal and a whole lot more.

IN THIS EPISODE:

�� A shout out to special listener (at :40 sec)

�� SK Telecom's augmented reality dragons dive-bomb baseball fans (at 1:03)

�� Parents are naming their children after their favorite 'Game of Thrones' characters (at 3:15)

�� Move over, Laurel & Yanny: How you see these tennis shoes tells you whether you're right- or left-brained (at 4:20)

�� Top 5 ASMR Affirmations for Creative Directors (at 6:10)

�� Traffic Jam Whopper: Burger King will deliver right to your car door when you're stuck traffic (at 9:30)

�� KFC busts a move with a finger-licking playlist with all 46 hip hop tunes that mention the brand (at 11:20)

�� CX Appeal: Top 4 things customers value most when it comes to a positive customer experience (at 12:57)

�� The high price of even one bad customer experience (at 15:53)

�� Age-old Mom-isms that apply to CX (at 17:28)

(Approx. 19 min, 5 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)

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Published on May 30, 2019 04:55

�� Oculus, Whiffed? Will Headsets, or Ecosystems, Win the VR Wars?

Oculus rolls out cool new VR headsets. But could an ecosystem player like Valve apply some pressure? And will it be the best devices, or the best total ecosystem, that ultimately wins the VR wars?

IN THIS EPISODE:

�� A look at the full suite of Oculus devices (at :04 sec)

�� How Oculus has enhanced its motion sensing capabilities (at 2:32)

�� Which one will Rick W. get? The difference between each, and their buyers (3:16)

�� Why Rift may not be the best option for Rick M. (at 6:15)

�� Quest v. Rift ... (6:25)

�� vs. Valve and its new Index device? (at 7:05)

�� Why not 3D movies and TV, too? (at 9:34)

�� Will the best ecosystem ultimately win the VR wars? (at 10:17)

Approx. 12 min, 46 sec. For US audiences. Review cookie policies for SoundCloud, iTunes, and your streaming channels of choice.

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Published on May 27, 2019 04:46

�� AR Dragons, CX Sells, ASMR Affirmations for Creative Directors, KFC Busts a Move and More

�� KFC's new 'Bucket Bangers' Spotify playlist. AR dragons dive-bomb baseball fans. Parents name their kids after 'Game of Thrones' characters. ASMR affirmations for creative directors. Plus: The secrets of CX appeal and a whole lot more.

IN THIS EPISODE:

�� A shout out to special listener (at :40 sec)

�� SK Telecom's augmented reality dragons dive-bomb baseball fans (at 1:03)

�� Parents are naming their children after their favorite 'Game of Thrones' characters (at 3:15)

�� Move over, Laurel & Yanny: How you see these tennis shoes tells you whether you're right- or left-brained (at 4:20)

�� Top 5 ASMR Affirmations for Creative Directors (at 6:10)

�� Traffic Jam Whopper: Burger King will deliver right to your car door when you're stuck traffic (at 9:30)

�� KFC busts a move with a finger-licking playlist with all 46 hip hop tunes that mention the brand (at 11:20)

�� CX Appeal: Top 4 things customers value most when it comes to a positive customer experience (at 12:57)

�� The high price of even one bad customer experience (at 15:53)

�� Age-old Mom-isms that apply to CX (at 17:28)

(Approx. 19 min, 5 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)

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Published on May 27, 2019 02:02

Coca-Cola's Silent Print Ads You Can Hear, BK's Unhappy Meals & More

Coca-Cola's silent print ads you can hear. Burger King's New Unhappy Meals. Leadership Advice from Artificial Intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more.