Moe Lane's Blog, page 93
January 27, 2025
‘Eve of Destruction.’
Some day, maybe they’ll be able to sustain a good version of The Stand.
Eve of Destruction, Barry McGuire
#commissionearned
Today was a Real Life Day, alas.
Oil changes and errands and vetting homework and cooking and all the rest of it. I plan to buckle down for the rest of the month, though. Since I don’t really have a choice anyway.
So you *can* get value out of advertising. Good to know.
Prepare the viands, prepare the foods, prepare the strange wines, for tonight
is indeed a great night!

Guess when I started the Facebook ad campaign for the Fermi Resolution Worldbook Backerkit!
…This isn’t sarcasm, or a twist. The Facebook ads worked. Let me repeat that: the Facebook ads worked. And all I had to do was reflexively follow Backerkit’s instructions, to the letter, and with as little originality as I could muster.
Note that the right lines mark how many followers I’ve gotten for this project in total, not how many I’m getting per day. If I had pulled four hundred followers out of this advertising junket I’d be making entirely different plans for next week. I’m happy with the numbers I’ve gotten, trust me.
Now I just have to figure out what it all means.
Tweet of the Day, You May Want To Flag Some Keywords For This One edition.
Because – AOCTTIBS* – this is gonna end amazingly.
Yay for good customer service… ?
— Daddy Warpig (@DaddyWarpig) January 28, 2025
This definitely the beginning to either an Action Movie or a brutal cartel Crime Drama. pic.twitter.com/POF8Ppg0eK
*Acronym decipher left as an exercise for the reader.
January 26, 2025
‘Once in a Lifetime.’
Tweet of the Day, So Apparently This Happened? edition.
I’m sorry.
America desperately wants a Bills/Commanders Super Bowl.
— Jeff Blehar is *BOX OFFICE POISON* (@EsotericCD) January 26, 2025
That's why America will get Chiefs/Eagles and like it. pic.twitter.com/E6Eux1dCwY
01/26/2024 Snippet, IRONGHOST.
This business with Deadlime is rapidly turning into a three-parter. Then again, I put a bunch of other stuff up on Patreon this month so people will probably forgive me if I end on a cliffhanger.
“Are those…. golems?” Oxman asked. “I’ve heard of them, but never saw one before. Or two.”
Nat’s face was a combination of scowl and wince as he stared down at the scene, his body wedged against the roof edge to keep himself as steady as possible under the constant shuddering. Finally, he shook his head. “That’s not human magic. Doesn’t taste right. They’re too big for golems, either. Something that big weighs tons. You’d need to spend all your spells just to get it to walk.”
Oxman took his own stare at the two slow-motion fighting figures, two stories below. “Hold on. They got markings on them — crap, that’s Old American heraldry! I thought they didn’t even have magic.”
“Yeah.” Nat paused. “We think. But maybe… I guess they had stuff like golems, huh?”
“So this is wild magic?” Oxman took a quick look around. “Because if it is, we should just drift off now, and to Hell with Deadlime. There’s easier ways to make a living.”
“Oh, good,” Nat responded, already checking his gear. “I was afraid you were going to be stubborn about this.”

In the category of ‘Things I say here…’
‘…so that I do not say them somewhere where I will start a fight:’ I truly despise the pay-for-reviews system that exists in the periphery of the self-publishing ecosystem. It’s predatory, it’s expensive, it plays on fear and desperation – and, most damningly, it doesn’t work. Readers don’t actually care about purchased reviews. Certainly not enough to be worth the money it takes to buy one! Kirkus, for example, will charge you four hundred and fifty bucks for a 250 word review, deliverable in seven to nine weeks, annnnnnnd that’s pretty much it.
:pause:
And they say you can’t make money off of writing in this culture! It’s actually easy! You just have to be in charge of the cargo cult.
Moe Lane
PS: I’m disgusted, more than anything else. I don’t have the undercurrent of anxiety permeating the psyches of a lot of people in the self-publishing field, and I am truly grateful for that. It still annoys me to see people being preyed upon. There’s better ways to make a living, dammit.
Patreon Microfiction: None of the Answers are Good.
Really, None of the Answers are Good. Which is why people aren’t asking that many questions. As the sage once said: I could tell you, but then you would know.

January 25, 2025
‘The Downeaster Alexa.’
This is easily my favorite Billy Joel song.
The Downeaster ‘Alexa,’ Billy Joel