Sean Kachmarski's Blog - Posts Tagged "finding-readers"
Writing for Grassroots Athletes and Niche Readers
Writing a book for grassroots athletes is both rewarding and challenging. My story is aimed at everyday runners and triathletes not elites or professionals. People like me who signed up for a race wondering if they even belonged on the start line. People who may have struggled with imposter syndrome the same way I do.
That makes sharing my book a little harder. To pick up a book like mine takes courage. It is not just reading about someone else’s journey it often stirs up the doubts we feel about our own. Am I good enough to call myself an athlete Do I even deserve to wear the same kit as everyone else at a race These questions are at the heart of why I wrote my books but they can also be barriers for potential readers.
On top of that not everyone loves reading. In today’s world of short posts and quick videos asking someone to sit down with a book can feel like asking a lot. When your audience is already niche like grassroots runners and triathletes the challenge grows even bigger. You are not just selling a story you are trying to connect with people who might not see themselves as the audience for a book at all.
But here is the thing. That is exactly why I kwrote these two books. Because if even one person reads my book and feels seen feels less alone in their training doubts or feels inspired to keep going then it has done its job. Writing for a niche market will never be about numbers. It is about finding the right readers the ones who truly need the message inside.
That makes sharing my book a little harder. To pick up a book like mine takes courage. It is not just reading about someone else’s journey it often stirs up the doubts we feel about our own. Am I good enough to call myself an athlete Do I even deserve to wear the same kit as everyone else at a race These questions are at the heart of why I wrote my books but they can also be barriers for potential readers.
On top of that not everyone loves reading. In today’s world of short posts and quick videos asking someone to sit down with a book can feel like asking a lot. When your audience is already niche like grassroots runners and triathletes the challenge grows even bigger. You are not just selling a story you are trying to connect with people who might not see themselves as the audience for a book at all.
But here is the thing. That is exactly why I kwrote these two books. Because if even one person reads my book and feels seen feels less alone in their training doubts or feels inspired to keep going then it has done its job. Writing for a niche market will never be about numbers. It is about finding the right readers the ones who truly need the message inside.
