Allen White's Blog, page 18
February 26, 2019
No More One Night Stands

I must admit. I’ve never had a one night stand. But, I have offered them in a way over the years to the church.
Here’s what I’m getting at — church events are often one night stands, so to speak. These are conferences and seminars, retreats and even worship services. You get people all pumped up. You move people to a decision or commitment. People leave filled with hope only to run directly into real life. Decision is the first step to making a change, but change requires further steps to actually happen.
A classic example is the Promise Keepers movement in the 1990’s. The dynamic of bringing tens of thousands of men together in a stadium was truly inspiring. Every man pledged to be a better husband, father, brother, and son…and they really wanted to. I really wanted to. Before long, Promise Keepers inevitably became promise breakers. There were some exceptions. The issue centered around the lack of a plan. There was no next step for the men to take in order to keep those promises. This isn’t just my observation. This is the conclusion Randy Phillips, the former president of Promise Keepers, reached.
Should churches stop doing events?
Events are powerful. Women’s conferences, Men’s retreats, Marriage conferences, worship services — all of these things can be powerful catalysts for life change — but events alone do not produce transformation. Every dieter and debtor can attest to this.
Imagine the wife who has been longing for her marriage to improve. Her husband decides they should attend the church’s marriage conference. They have a great weekend. He aspires to be the godly husband she needs. She pledges to be the godly wife. The conference ends and things are different for a little while. Eventually, old patterns and routines begin to emerge. While they aspired for more, they are programmed for less. The marriage conference didn’t produce lasting change. In fact, it produced a great deal of frustration for both husband and wife.
To answer the question — if churches offer only standalone events with no next steps, then they should stop doing events. Decisions without deliberate steps lead to defeat.
Turn Wishful Thinking into Willful Action
For every event a church plans, you must ask the question: What’s the next step? Decisions without steps and support lead to discouragement and failure. This is why so many people in your church are faking it — they don’t want anyone to know that they aren’t as together as they appear. They know what they’re supposed to be. They’re just not that good. None of us are, really.
You may not have any influence over what events are offered at your church, but you are not helpless. Look at every event, every retreat, every conference, and every service as an opportunity to offer a next step. What is your church promoting right now?
A financial series — offer Dave Ramsey’s Financial Peace University.
A marriage conference — Does the speaker have a book or a study to start groups?
A parenting seminar — Start groups with parents at various stages.
A weekend service — Create a sermon discussion guide (maybe with a short video).
You get the picture.
If you are responsible for these events, then you can insist on a next step. If you’re not, then you could certainly recommend one, and even offer to run it.
Is your church offering spiritual one night stands? If you are not capitalizing on the decisions and momentum of an event to create groups for lasting change, then you are squandering a great opportunity (and frustrating your people). Aren’t you ready to see lasting change?
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February 20, 2019
The Best Timing for Your Easter Group Launch: Before, During, or After?
An Easter launch has some definite advantages. While I’ve written in the

past about the reasons why Easter may be not an optimal time to launch groups, Easter is the biggest Sunday of the year. There are new visitors. Everyone who calls your church home is there. Talk about a captive audience! But, what’s the best way to go about launching at Easter?
1. Start the Series BEFORE Easter.
Starting before Easter has a couple of key advantages. First, you can get more people to your Easter services. As your church members (and attenders) invite their friends, family, co-workers, neighbors, and others to do a study with them, it’s very natural for your members to invite their group to an Easter service. (Notice the invitation is for new leaders to start new groups without using the word “leader” or “group.”) They’ve already committed to a study that involves Easter, so Easter services are a natural part of it. Studies likeThe Crucified Life from The Christian Life Triology fits the bill.
The second advantage to starting the series before Easter is to keep people engaged in the weeks following Easter Sunday. The biggest Sunday of the year is often followed by one of the weakest Sundays of the year. The average person in the U.S. attends church 1.6 times per month. If they were there at Easter, you probably won’t see them for a week or two after.
By starting a series before Easter that continues after Easter, you not only get them to Easter services, but you keep them coming back the weekend after Easter. It’s part of the group study. They can’t miss. A study like All In: a small group experience based on the King’s Witness symbols covers five key events in the life of Jesus: He Came. He Died. He Arose. He Ascended He’s Coming Back.

The series starts two weeks prior to Easter, then ends two weeks after Easter. People will follow along with the series regardless of their normal pattern of skipping the Sunday after Easter because the series creates an open loop. Most people feel the need to complete what they’ve started. The pull through will benefit them as they study “He Ascended” about the coming of the Holy Spirit and the start of the Church and will get them to come back the Sunday after Easter to continue the series. For more information: allinsmallgroups.com. To preview and purchase the study guide, click here. (For full disclosure, I had something to do with this one.)
2. Start the Series ON Easter.
As stated earlier, everyone who calls your church their home church attends Easter services. A few years ago we created a study with Gene Appel, Senior Pastor of Eastside Christian Church, Anaheim, CA. Gene’s message on Easter was Hope Rising. We created a full video-based curriculum for Eastside in just 14 days (never again!).
Gene preached the Hope Rising message in their Easter services. On the way out the door, every person who attended Easter services received a copy of the study guide for the series. After distributing some 7,000 books that Easter, Eastside managed to launch 460 groups.
By capitalizing on the Easter attendance, the church formed more groups than they ever had. Attendance held for the weeks to come. After the Easter baskets and bunnies were stored away, the message of Hope Rising continued.
3. Start the Series AFTER Easter.
Now, you’ll notice a theme here…since Easter is the biggest attendance of the year…it’s a great time to advertise groups to your entire congregation in person on the one Sunday, weekend, or week when your Easter services happen. You really only have this one shot in the entire calendar year when everyone is there.
By promoting groups on Easter (and the Sundays leading up to Easter), you can give your people something to come back to the next week. While this does not have the same pull through of the other two strategies, it is an opportunity that is too good to pass up.
Consider a series that will appeal to your infrequent attendars and their unchurched friends. The great thing about CEOs (Christmas and Easter Only) is they have more relationships outside of the church than inside the church. While they could have invited their friends to Easter, for some that may have been too big of a step. But, inviting their friends into their home for a Bible study that meets a felt need is not only a much easier ask, but it’s also a much bigger impact on people seeking spiritual answers.
Don’t Waste the Easter Opportunity
Whether you decide to launch groups before, during, or after Easter, LAUNCH THEM! Some pastors would rather invest in a Fall or New Year launch, but Easter is unique. Everybody is there! You can’t pass that up.
How are you going to assimilate your Easter crowd this year? If you have other ideas to share, please leave your comments below.
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February 12, 2019
Video: Why Coaching Matters Part 2 (4:01)
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February 5, 2019
Video: Why Coaching Matters Part 1 (2:42)

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January 31, 2019
Give Up Your Small Group for Lent
For churches who observe Lent, the season between Ash Wednesday and Easter, it’s a common practice to deny oneself of something during the Lent. Now, I’ve heard of people
giving up things as frivolous as watermelon during Lent, which isn’t in season anyway. But, others take this serious, and deny themselves of something of importance to them. Why not give up your small group for Lent?
Now, while my proposition may seem counter-intuitive, this is what I mean — Ask everyone in the group to take a break for the six or so weeks of Lent to help start other small groups. Whether your church is doing a specific Lenten campaign like The Crucified Life by Charlie Holt (catch our interview here) or another alignment series, this is a great way for group members to unselfishly give up their group to help start a new group. Of course, they are welcome to return to their original group after the series is finished. Spoiler Alert: 80 percent who start a group this way will stay with the group they helped to start. Don’t let offer that detail or else no one will do it!
Giving up a small group for Lent is not just good for helping start new groups, but also will breathe new life into established groups whose numbers have decreased or have become ingrown. After all, joining an established groups is a lot like getting married and suddenly having in-laws. By sending the group members out during Lent, the group leader can fill the group with new people. Then, when any group members come back to the group, they have essentially a new group.
Whether your church observes Lent or not, giving up your group for Lent will be a healthy experience for both new and established group members. You could even call it a small group vacation.
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January 29, 2019
Why Do You Think Coaching is Hard?
Some small group pastors are of the opinion that coaching is too hard. Coaching is not hard. Well, at least it’s not as hard as leading without coaches and doing it all yourself. 
But, why does coaching seem hard? I think it boils down to three things.
Unclear Expectations
Have you ever invited someone to coach group leaders but didn’t really know what they were supposed to do? I have. It doesn’t work. In fact, for most pastors the lack of clear expectations and no job description for coaches is a non-starter.
Coaching only works with clear expectations. What should they do? Coaches should share their experiences with other leaders and build a relationship with them. There’s the job description. When a leader’s issues go beyond the coach’s experience, then the coach can depend on your experience.
But, here’s the key – coaches will easily relieve 90 percent of the burden off of you. As you multiply yourself through your coaches, then you have more time for other aspects of the ministry and hopefully more time for your family.
But, even when you’re clear about what coaches should do, how much is too much?
Unreasonable Assignments
Coaching often fails because you ask too much of your coaches. At one point I had coaches who led their own group and supervised 20-25 other leaders. That was too much.
Some churches use a ratio or “span of care,” (if you prefer to be fancy), of coaches to leaders. This kinda works, except that not all coaches are created equal. One coach may be brilliant working with three group leaders, but would be a disaster working with four. Another coach might easily serve 10 group leaders. How do you know the threshold for each coach without sacrificing group leaders in the process?
It comes down to the coach’s relational ability. Here’s a simple test: Can the coach remember the names of the leader’s spouse and children? Without cliff notes, evernotes, or index cards, can the coach easily recall the leader’s most basic relationships. Think about it. If two friends were having a conversation wouldn’t they ask about each others’ spouses and children? As long as a coach knows the names of the leader’s spouse and children, then the coach can take on more leaders until they can’t keep these basic details straight. Every coach has a different relational capacity.
In order for coaches to succeed, they need to have a reasonable assignment, but they also need something from you.
Lack of Accountability
Then, there’s your part. While you can give the coaches tasks and authority to serve in their roles, you cannot give away the responsibility for the ministry. You have to inspect what you expect. If your coaches should be calling new leaders once per week to answer their questions, then you need to call the coaches once per week to make sure the calls are being made. If your coaches are meeting with more seasoned leaders once per quarter, then you must do the same with the coaches.
If coaching is important, and it is, then you need to keep in communication with your coaches. If you have more than eight coaches, then you also need a small group leadership team to help you manage the ministry. The bottom line is you have to know what’s going on in your small group ministry. If you are depending on reports to give you that information, then you’re already in the weeds. Many problems that could potentially end a group can be averted through coaching.
Concluding Thought
If your small group ministry was twice as big as it is today (or four times as big), how would you manage the leaders? You couldn’t. If you feel your small group ministry is small enough for you to manage yourself, you shouldn’t. Scaling the leadership of your small group ministry with coaches and a leadership team will accelerate the growth of your groups.
How are you supporting your small group leaders? What’s your next step to improving your coaching structure?
If you enjoyed this article, you might be interested in:
The Training Leaders for the Long Haul Webinar on Wednesday, January 30, 2019.
The Coaching Exponential Groups Online Course.
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January 22, 2019
Training Busy Group Leaders
You know that you need to train your leaders. The problem is half empty training meetings and leaders who are just difficult to reach. How do you train people who will never show up?
Your leaders like most people are inundated with information that further complicates their marginless lives. It’s probably all they can do just to lead a group. I’m not saying this is right. Unfortunately, this is your reality.
I graduated from seminary believing my purpose in life was to conduct meetings. When I started leader training meetings, most would attend. But, over time, the numbers dwindled. In fact, some days I would stand in an empty meeting room shortly after the start time. I would listen to the crickets and question the call of God on my life. Then, one day I had a realization – people hate meetings. But, how do you train your leaders if they don’t want to attend meetings? This led to a new question.
What is Training?
Maybe like me, you equated training with meetings. But, if your people won’t come to meetings, then how do you train them? You have to think outside of meetings.
You can train your leaders through conversations, blog posts, short videos, text messages, coaching, Facebook, and many other methods. You have to push the training out to them. If they won’t come to you, then go to them.
What Do They Want to Learn?
Your leaders don’t all need to know the same things at the same time. While it would be great to think you can equip your leaders by supplying them with answers to all of the questions and issues they will ever face in their groups, the reality is that leaders are only interested in solutions to the problems they are currently facing. The more your training is customized to the leaders’ needs, the more meaningful and memorable your training will be.
How Do You Know What Your Leaders Need to Know?
Ask them.
How Do You Deliver Individualized Training to Each Leader When They Need It?
Let me back up for a minute. There is some general training that you should deliver to all of your leaders live and in-person to get them started. All of your leaders should have an understanding of what it means to lead a group in your church and the basics of group dynamics. This should happen once during your on-boarding process.
Beyond that, give specific answers to specific issues. Use technology to deliver training that your leaders can access at any time. Whether you use Facebook Live or Youtube, push out short videos to your group leaders on relevant topics (answer the questions they are asking). You’ll need to archive these videos in some way so that if your group leaders don’t have an overly talkative person in their group today, then they’ll have access to the training when that person shows up in their group. You can do the same by writing and categorizing blog posts. You can even offer some training meetings – at the church, over Zoom, or even on a conference line. Whatever format you use, record and archive the content for future use.
In my church in California, I bought two cases of Henry Cloud and John Townsend’s book, Making Small Groups Work. It’s an outstanding book, and it’s still in print. I gave a copy to every one of my leaders for future reference. You could do the same thing with my book, Leading Healthy Groups, which is based on questions that my group leaders asked me. You could even use my book as content for your training videos.
Lastly, there is no adequate substitute for a coach. The best training is delivered by the person who is the most proximate to the leader when a problem occurs. The key is the relationship. Proximity trumps knowledge every time. The coach may not have the best answer, but if they can deliver a good answer in a timely way, then the leader is served well.
Concluding Thoughts
You may find that training leaders is difficult, but it is necessary. The key to equipping busy leaders is to provide training that is proximate, timely, and relevant. The good news with a variety of formats you can reach all of your leaders. You have to choose to move away from ineffective means of training, and maybe try something new. Don’t get stuck in a power struggle over meeting attendance. Take it to them.
How are you effectively training your leaders? Leave your comments below.
Free Webinar on 1/30/2019 at 1pm ET: Training Your Leaders for the Long Haul.... Click Here for More Info
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January 15, 2019
Video: Recruiting Non-Leaders to Lead Groups (1:30)
How do you get avowed non-leaders to lead groups? Give them a short-term trial run to see if they like it first.
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January 8, 2019
Video: Two Limitations in Recruiting Leaders (2:10)
You asked for it! Over 80% of you told me in the 2019 Reader Survey that you would like short videos as well as blog posts. I did a quick video this morning…on my phone…without a tripod…one take. I’ll get better, but don’t miss the content and the beautiful view of Falls Park on the Reedy in Greenville, SC.
How are you overcoming these two limitations? Leave your comments below. I will respond!
Disclaimer: Allen White does not approve or control the video thumbnails that may appear after this video.
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January 2, 2019
2019 Reader’s Survey
My apologies if you attempted to start the survey with the link I provided yesterday. Things are working now. Thank you for your feedback as we plan the direction of AllenWhite.org for 2019!

Click Here to Start the Survey
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