Cameron Moll's Blog, page 2

50% off all job listings, and my feeble attempt at brush lettering.

Brush lettering is hard. Clearly this is why we have full-time typographers.

The tl;dr of it all is that we’re running our annual New Year’s 50% off sale over at Authentic Jobs, and I tasked myself with creating the promotional artwork. (By the way, my discount code for the sale is MOLL2015.)

I wasn’t satisfied with how the brush fonts I wish-listed rendered “50”, so I took at stab at doing my own lettering. Super-fat Sharpie “brush” in hand, this was the somewhat feeble result:

EPS conversion thanks to VectorMagic and a Stocksy photo¹ in hand, this how things came together in the end:

I think I’ll leave future lettering attempts to the pros. At any rate, post a job anytime between now and January 10 and get 50% off with code MOLL2015.

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¹ Photograph taken at the Holi Festival of Colors in Spanish Fork, Utah, just minutes from our first home in Springville, Utah.

The Disease of Being Busy

Oh how disease + being busy resonates with me.

Every technology or product that pitches “do ______ in less time” inevitably creates more busyness than it eliminates. Clearly the industry of efficiency is not calmness, but industriousness. ¹

I wrote in my journal this morning. Wrote. With a pen and paper. It took me 30 minutes to write what would have taken 10 minutes or less to type.² I am okay with this.

Omid Safi has eloquently penned yearnings that I wish were my own and that I intend to make my own if I have any hope of favoring quality of life over quantity:

When I ask, “How are you?” that is really what I want to know.

I am not asking how many items are on your to-do list, nor asking how many items are in your inbox. I want to know how your heart is doing, at this very moment. Tell me. Tell me your heart is joyous, tell me your heart is aching, tell me your heart is sad, tell me your heart craves a human touch. Examine your own heart, explore your soul, and then tell me something about your heart and your soul.

Tell me you remember you are still a human being, not just a human doing. Tell me you’re more than just a machine, checking off items from your to-do list….

Let us insist on a type of human-to-human connection where when one of us responds by saying, “I am just so busy,” we can follow up by saying, “I know, love. We all are. But I want to know how your heart is doing.”

In the end, while technology is regarded often unjustly as culprit rather than scapegoat, unquestionably it has enhanced the pace at which we busy ourselves with tasks, whether mundane or extraordinary. Technology is advancing faster than self-discipline. Mastery of regimen must begin with mastery of self.

Easier said than done.

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¹ Noted without comment, antonyms for “industrious” include “lazy”, “indolent”, and “unemployed”.

² Admittedly this was the first time I had written in my paper journal in several months. I write, that is to say type, fairly regularly with Day One.

“The first pass should be ugly, the ugliest.”

Craig Mod, who convincingly argues that app development (and their success) is often completely senseless, drops this astounding wisdom on readers about halfway through the article:

The first pass should be ugly, the ugliest. Any brain cycle spent on pretty is self deception. If pretty is the point then please stop. Do not, I repeat, do not spent three months on the radial menu, impressive as it may be. It will not save your company. There is a time for that. That time is not now. Instead, make grand gestures. General gestures. Most importantly, enumerate the unknowns. Make a list. Making known the unknowns you now know will surface the other unknowns, the important unknowns, the truly devastating unknowns — you can’t scrape our content! you can’t monkey park here! a tiny antennae is not for rent! You want to unearth answers as quickly as possible. Nothing else matters if your question marks irrecoverably break you. Do not procrastinate in their excavation.

Craig’s words ring loudly in my ears. You want to unearth answers as quickly as possible. Do not procrastinate in their excavation.

Superb advice for the exploration phase of just about any project, not just app development.

“Still curious, still generous, still excited about design.”

Today the world lost one of the most influential designers of our time, Massimo Vignelli. Michael Bierut, who knew him well, offers a fitting tribute:

Massimo died this morning at the age of 83. Up until the end — I saw him on Thursday — he was still curious, still generous, still excited about design. He leaves his wife, Lella; his children, Luca and Valentina; and generations of designers who, like me, are still learning from his example.

Thank you, Michael. Grazie mille, Massimo.

Brooklyn Bridge: $15 off, a microsite, and a Kickstarter analysis

Today’s a big day. The Brooklyn Bridge letterpress poster is now (officially) available to the public, and on sale to boot. Additionally, a few supporting resources have been published.

Summer Sale: $15 off →

Selected items, including the Brooklyn Bridge poster, are now $15 off. New items include a behind-the-scenes booklet and 9”x12” prints.

BrooklynBridge.io →

Microsite summarizing the project. All HTML/CSS by the incomparable Adam Spooner.

The Economics of a Kickstarter Project →

In which I detail the expenses of my Kickstarter project and how I hardly broke even.

As always, I’m extremely appreciative of those who support my work. Thanks a million.

“We can update your car, remotely.” Basically.

Elon Musk, responding to reports about Model S collisions and car fires:

The odds of fire in a Model S, at roughly 1 in 8,000 vehicles, are five times lower than those of an average gasoline car and, when a fire does occur, the actual combustion potential is comparatively small. However, to improve things further, we provided an over-the-air software update a few months ago to increase the default ground clearance of the Model S at highway speeds, substantially reducing the odds of a severe underbody impact.

Wait, did you catch that? An over-the-air update that alters the vehicle’s suspension system?

I find this fascinating. Nearly all other cars on the road, even 2014 models, are incapable of remote software updates, partly for territorial reasons:

Unlike Tesla, most automakers depend on independent dealers to sell their cars, and dealers have good reason to oppose automatic updates that would take them out of the loop.

In my estimation, over-the-air updates are an inevitable part of our future, and consumer choice will eventually trump dealer opposition. It’s worth debating, however, whether or not it’s healthy for a software developer to remotely update your $70,000 car the same as it would your $300 phone, which is precisely what’s happening in this Hacker News thread (among other debates).

P.S. Equally fascinating to me is Elon’s choice to use Medium to share this kind of news with the world.

Yosemite HD II

Yosemite HD I left me speechless. The second installment is just as remarkable. In contrast to the first, most of the shots in the second were taken during the day:

A 200+ mile backpacking experience through Yosemite National Park captured by Colin Delehanty and Sheldon Neill. This project was filmed over the course of 10 months. We spent a combined 45 days in the park capturing the images in this video.

Colin and Sheldon employ the same setup as in the first; that is, a Dynamic Perception motion-controlled dolly and time-lapse photography.

More, please.

(Is it just me, or does the intersection of photography and technology yield astounding results?)

/via @danrubin

“Why didn’t you tell me what you could afford?”

Mike Monteiro, recalling a trip to the car dealership as a teenager:

There are two things I’ll never forget from the following interaction. The first was the look of embarrassment on my father’s face as he realized he needed to tell the salesman he couldn’t afford the car, which, in my father’s eyes was akin to failing as a provider. The second was the salesman’s reply.

'Why didn’t you tell me what you could afford?'

…

Not everyone knows what their budget is. And that’s ok. It just means we’ll discuss a few options. Some below your price range, some above. It’ll take a little longer.

But if you know what your budget is; let us know. It’ll save us all from having to look at everything on the lot.

Also applicable: Why didn’t the salesman ask what you could afford?

How I begin a project.

Short answer: It varies. Pretty widely.

A close friend asked me to share how I generate ideas for new projects, and I thought it’d be worthwhile to repeat my answer here. Below are few examples.

PRINT

I don’t do print design that often. Not often at all, in fact (outside of my letterpress posters). When I do, I generally prefer to get an understanding of how many pages there will be if more than one, and the general flow of the content.

Above is the page layout for a 24-page booklet documenting my process for the Brooklyn Bridge poster. The booklet was sent to print recently, and this is what one of the completed spreads looks like.

WEB

It’s pretty rare that I begin on paper. I don’t know, maybe I’ve been
doing it for so long that the most efficient method for me still remains a head-first dive into Photoshop.

For example, on Perks.io I started
with a greyscale comp:

For the overhaul of Authentic Jobs we’re currently working on, I started with a high-fidelity comp using components from the existing site:

The design has been iterated many times since and probably will look nothing like this when it’s completed.

VIDEO

I do a decent amount of video, much of it for fun and some of it for work. This is the “comping” I did for the Authentic Jobs ‘Eight’ campaign video:

Notice the two intros I was considering. We went with ‘B’. This was the completed video:

CAMPAIGN PLANNING

For the aforementioned Authentic Jobs ‘Eight’ campaign, there were many moving parts—microsite, video, t-shirts, sponsors, etc. Most of this planning began in my trusted Moleskine notebook:

The final campaign was executed fairly close to what you see sketched here.

And that’s a sampling of how I begin a project.

Hi-res blank t-shirt .PSD

Why are there no decent blank tees for comping t-shirt designs?

Update: There are. Looks like I wasn’t looking in the right places.

Recently I’ve been designing a t-shirt for a friend, and for the life of me I couldn’t find any nice blank t-shirt artwork. So, I decided to fix that.

Using the photos I shot for our 'Eight' t-shirt, I’ve clone-stamped out the design to create a Photoshop .psd blank that I can use for future projects. You’re welcome to use it, too. I only ask that you don’t resell it or redistribute it. (Link back to this page.)

Download tshirt-blank.psd

Have fun.