George Kao's Blog, page 34
February 26, 2019
"Why would anyone pay attention to my content?"
Originally written in Nov 2017. Updated in Feb 2019.
A reader asked me:
“How can my free content compete with the the big authors in my? Why would anyone want to watch my videos or read my articles?”
A good question to reflect for yourself, too….
Who are the famous thought leaders in your industry? How many of them share content online? (Probably more than you think.)
Why would anybody pay attention to your content, when there’s not even enough time to consume all the excellent free content from...
A reader asked me:
“How can my free content compete with the the big authors in my? Why would anyone want to watch my videos or read my articles?”
A good question to reflect for yourself, too….
Who are the famous thought leaders in your industry? How many of them share content online? (Probably more than you think.)
Why would anybody pay attention to your content, when there’s not even enough time to consume all the excellent free content from...
February 25, 2019
Why would anyone pay attention to your content? 🙇
Why would anyone pay attention to your content? 🙇A reader asked me: “How can my free content compete with the big authors in my field? Why would anyone want to watch my videos, or read my articles?” If you’re creating content, then this is a good question for you to reflect on as well...
Posted by George Kao, Authentic Business Coach on Friday, April 5, 2024
A reader asked me:
“How can my free content compete with the big authors in my field? Why would anyone want to watc...
February 22, 2019
Principles of Authentic Marketing
A reader wishes she had found me sooner, but had been searching for terms like “conscious marketing” or “heart-centered marketing” rather than “authentic marketing”.
What about you? What term(s) would you have expected to use to find my work? I’d love to know. Add a comment below this video.
Perhaps others are looking for: spiritual marketing or selling with integrity or even organic marketing.
Whatever the terms are, here are some of the key principles… Approach marketing in a friendly way
Ma...
What about you? What term(s) would you have expected to use to find my work? I’d love to know. Add a comment below this video.
Perhaps others are looking for: spiritual marketing or selling with integrity or even organic marketing.
Whatever the terms are, here are some of the key principles… Approach marketing in a friendly way
Ma...
February 19, 2019
Be Strict about Showing Up. Be Lenient about the Results.
A client was wondering how I am able to stick to a regimented schedule, yet remain calm and joyful as I work. Even with a full day of appointments and other work — whenever I meet with clients, they don’t feel like I’m in a hurry. I can focus on being my creative self with them.
Every workday, I stick to a schedule, getting a lot done in an easeful manner, without undue stress or strain.
It’s taken a lot of practice to get here. Here’s the key philosophy:
I’m strict about showing up, lenient abo...
Every workday, I stick to a schedule, getting a lot done in an easeful manner, without undue stress or strain.
It’s taken a lot of practice to get here. Here’s the key philosophy:
I’m strict about showing up, lenient abo...
February 15, 2019
Alternative to LoA -- The Law of Attainment (instead of Attraction)
I like to rib the Law of Attraction because so many of us have tried it and it hasn’t worked (even though we secretly hope that maybe it will work eventually).
I actually do believe that LoA works, but not for financial success, because there’s usually too much fantasy and wishful thinking, and nowhere near enough action. In my experience, it can work for attracting a good relationship, especially when used for inner characteristics (I want a partner with a particular kind of energy).
For busi...
I actually do believe that LoA works, but not for financial success, because there’s usually too much fantasy and wishful thinking, and nowhere near enough action. In my experience, it can work for attracting a good relationship, especially when used for inner characteristics (I want a partner with a particular kind of energy).
For busi...
February 12, 2019
Authentic Marketing: hold loosely to agenda
I’ve been thinking about the agenda that many marketers have...Grab your attention with compelling headlinesGet you on their email list (often with an “ethical bribe”)Move you through their funnel toward buyingKeep following up until you buyCompel you to buy more stuffIncentivize you to refer them to even more buyers
None of the above are bad per se.
What’s not as healthy, I think, is the attachment to the process that the audience must go through, which creates a forcefulness that nobody like...
None of the above are bad per se.
What’s not as healthy, I think, is the attachment to the process that the audience must go through, which creates a forcefulness that nobody like...
February 11, 2019
Authentic Marketing: hold loosely to agenda
Authentic Marketing: hold loosely to agendaI’ve been thinking about the agenda that many marketers have... Grab your attention with compelling headlines Get you on their email list (with a so-called “ethical bribe”) Push you through their sales funnel Keep following up until you buy Persuade you to buy more stuff None of the above are bad per se. What’s not as healthy is the attachment to the process that the audience must go through, which creates a forcefulness that nobody likes...
Po...
February 1, 2019
7 reasons that people buy (build these into your offerings)
To have your authentic business be financially successful, you need to learn how to frame your offerings (products/services) in a way that is resonant with your ideal audience.
We are usually only taught 1 thing:
Speak to the pain of the client, what keeps them up at night. Frame your service as a solution to their problems.
We keep hearing about this because it works -- people do spend money to resolve pain. However, we authentic business owners don’t like to stoke people’s pain!
Thankfully, the...
We are usually only taught 1 thing:
Speak to the pain of the client, what keeps them up at night. Frame your service as a solution to their problems.
We keep hearing about this because it works -- people do spend money to resolve pain. However, we authentic business owners don’t like to stoke people’s pain!
Thankfully, the...
January 31, 2019
How to create unique content? It's easier (and harder) than you think...
Image courtesy of Sam Beasley on UnsplashYou don’t have to be a great writer.You don’t have to make amazing videos.
What is needed to be outstanding in a saturated online marketplace?
Care more than others are willing to care.
Do you care enough to show up?
Do you care enough to risk embarrassment, silence, or criticism? If you don't really care, then you will do what everyone else does: stay quiet, not produce enough content, and give into your fear more than your love. Truly, this is the botto...
January 29, 2019
Do Your Work from an Inner Spark of Joy.
Today, your work, your tasks, are not your top priority.
Your state is your top priority.
How are you being, as you go about your tasks and your work?
Are you harried, anxious, struggling, and “just want to get it done”?
The quality of your work tends to match the quality of your being.Plus, you have no guarantees of your work results — you can only control whether you do the work, and how you do it. Therefore, why not do your work from joy… instead of frustration, anxiety, or boredom?
Your state...
Your state is your top priority.
How are you being, as you go about your tasks and your work?
Are you harried, anxious, struggling, and “just want to get it done”?
The quality of your work tends to match the quality of your being.Plus, you have no guarantees of your work results — you can only control whether you do the work, and how you do it. Therefore, why not do your work from joy… instead of frustration, anxiety, or boredom?
Your state...
