7 reasons that people buy (build these into your offerings)

To have your authentic business be financially successful, you need to learn how to frame your offerings (products/services) in a way that is resonant with your ideal audience.

We are usually only taught 1 thing:

Speak to the pain of the client, what keeps them up at night. Frame your service as a solution to their problems.

We keep hearing about this because it works -- people do spend money to resolve pain. However, we authentic business owners don’t like to stoke people’s pain!

Thankfully, the...