Minter Dial's Blog: Minter Dialogue, page 64

The Lessons Learned from Serial Entrepreneur and Founder of Decoded Fashion and TheCurrent, Liz Bacelar (MDE295)

Minter Dialogue Episode #295 Liz Bacelar is a renowned entrepreneur and speaker, at the cutting edge of fashion, retail and technology. Credited with driving the link between fashion and technology, Liz is a dynamic and forward-thinking entrepreneur, who founded and sold Decoded Fashion. In this conversation with Liz, we discuss her journey with Decoded Fashion, […]

Empathy At The Heart of Conversation

In a podcast interview I recently pre-recorded with Marie Miyashiro, one of the premier experts on empathy and author of The Empathy Factor, I was blessed with one of those a-ha! moments. In point of fact, my  conversation with Marie made me aware of another important reason why we all need to have more empathy. And […]

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Why, When and How to Make your Brand Political with Latia Curry from We Are Rally (MDE294)

Minter Dialogue with Latia Curry After spending 20 years in communications, marketing, government, and the world of international NGOs, Latia Curry is now a Principal at RALLY, channeling her wide breadth of experience into laser-focused messaging, strategy, and campaigns. In this conversation, we discuss the objectives and challenges of inserting politics into your brand communications […]

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Why, when and how to make you brand political with Latia Curry from We Are Rally (MDE294)

Minter Dialogue with Latia Curry After spending 20 years in communications, marketing, government, and the world of international NGOs, Latia Curry is now a Principal at RALLY, channeling her wide breadth of experience into laser-focused messaging, strategy, and campaigns. In this conversation, we discuss the objectives and challenges of inserting politics into your brand communications […]

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Can Anything Luxury Be Discounted -33% Off?

To avoid discounting product or potential flooding of the market, luxury brands have been to known to go to extremes. Burberry’s intentional burning of excess inventory this summer caused a big stir. {See the Huffpo writeup} Following a fairly common industry practice, Burberry wanted to avoid tarnishing its luxury stance with discounted outlet sales or, […]

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Can Anything Luxury Be Discounted -33% OFF?

To avoid discounting product or potential flooding of the market, luxury brands have been to known to go to extremes. Burberry’s intentional burning of excess inventory this summer caused a big stir. {See the Huffpo writeup} Following a fairly common industry practice, Burberry wanted to avoid tarnishing its luxury stance with discounted outlet sales or, […]

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Exploring new business models, fixing communications and discovering Wellville with Esther Dyson (MDE293)

Minter Dialogue with Esther Dyson Esther Dyson is a trained cosmonaut, author, philanthropist and one of the world’s most active angel investors, focusing on breakthrough efficacy in healthcare. Esther is advisor or on the board of many interesting companies including 23andme and Yandex. She’s currently executive founder of Wellville, a fascinating nonprofit project dedicated to […]

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Own Your Territory and Be Your Word

In a crowded world, companies of all sizes are having trouble standing out, much less carving out a territory. In a recent Duct Tape Marketing podcast, John Jantsch reiterated his long-employed tactic of “owning” a word. I fully subscribe. He talked about his owning, as a brand, the word “practical.” As he says, “as much […]

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Creating ridiculously good content with MarketingProf’s Chief Content Officer, Ann Handley (MDE292)

Minter Dialogue with Ann Handley Ann Handley is a keynote speaker of great renown, digital marketing pioneer, WSJ best-selling author, and partner and chief content officer at MarketingProfs. In the first ever themed podcast here, Ann and I riffed on ultimate frisbee metaphors and images throughout, talking about how brands should go about making ridiculously […]

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How To Win The Battle for Tech Talent with Simon La Fosse (MDE291)

Minter Dialogue with Simon La Fosse Simon La Fosse is founder and chairman at his eponymous firm, La Fosse Associates, an award-winning recruitment agency founded in 2007 and specialised in technology recruitment. While based in the UK, they also have a presence in LA and NY. It’s a co-owned business that deals with one of […]

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