Minter Dial's Blog: Minter Dialogue, page 59

Why Technology Won’t Solve Your Biggest Problem

“What’s the ROI of this new marketing automation software?” the CEO with furrowed brow asks, looking over her glasses. As if reacting to someone switching the on button, the presenter flips to the anointed page in his deck and, with solemn confidence, rattles off an assortment of data points. The issue with this type of […]

Scaling Life to Find Your Purpose – Lifescale with Brian Solis (MDE319)

Minter Dialogue with Brian Solis Brian Solis is an eight-time author, futurist, celebrated keynote speaker and Principal Analyst at Altimeter, a Prophet Company. In this conversation with Brian, we discuss his latest book, Lifescale, How to Live a more Creative. Productive and Happy Life, which was officially launched at SXSW 2019 in Austin. Lifescale is […]

The 3 Keys To Unlocking Disruption In Your Business

Some mornings, I wake up and shake my head at the news headlines. Not just about the politics and the horrific results of climate change, but about the never-ending stream of new tech news. With an estimated 100 million startups in activity every year around the world and the breathtaking pace at which we experience […]

Talk Triggers to Get Your Brand Talked About and Heard with Jay Baer (MDE318)

Minter Dialogue with Jay Baer Jay Baer is a 7th generation entrepreneur, a New York Times best-selling author of 6 books and the founder of 5 multi-million dollar companies. He is also the founder of the digital marketing agency, Convince & Convert. His latest book makes for a great read as it’s all about getting […]

Talking the future of Artificial Intelligence with Jeremy Waite, CSO at IBM Watson (MDE317)

Minter Dialogue with Jeremy Waite Jeremy Waite is the Chief Strategy Officer (CSO) of IBM Watson. Jeremy’s a master storyteller, speaker, author of 3 books and host of the wonderful and timeless Ten Words podcast. In this conversation, we discuss the state of AI, some of the prowesses of IBM’s Watson, challenges of implementing AI […]

Beating Disruption and Turning the C-Suite into a suite of CMOs – Chief Mindset Obsession

If disruption is on everyone’s lips and headlines many of today’s business conferences, the reality is that very few companies are really fully leveraging the disruptive forces in a way that they will succeed in a durable manner. That’s in part because of the changing and complex nature of the disruptive forces, but the bigger […]

The State of Empathy

I’ve compiled this quick survey on empathy and I’d love it if you’d fill it in! Click here: http://surveymonkey.co.uk/r/HPZLHFN It will take no more than 2 minutes. The survey will close on March 7th. The purpose will be to nourish some research for my book! With heartfelt thanks, Minter

What Does Customer Centricity Really Mean?

Customer centricity has I believe entered the pantheon of buzzwords these days. It seems it’s been on everyone’s lips for a while now. Yet, surprisingly, some companies are only now coming onto the idea. For most, similarly with digital transformation programmes, progress is invariably slow, if not tortuous. Marketers, with their thin veneer of authenticity, […]

The Disruption Economy, New Tech and Innovation Trends and Making the World a Better Place with James Bidwell (MDE316)

Minter Dialogue with James Bidwell James Bidwell is author of the best-selling Disrupt!, 100 Lessons in Business Innovation, Chair of the innovation & tech trends observatory Springwise and co-founder of Re_Set, a leading transformation and innovation consultancy for the disruption economy. In this conversation, James and I discuss and spar about the most important new […]

The Non-Obvious Trends for 2019 with Rohit Bhargava (MDE315)

Minter Dialogue with Rohit Bhargava Rohit Bhargava is a leading authority on marketing, trends and innovation and a WSJ best-selling author, with his annual hit book on trends: Non Obvious, How to Predict Trends and Win the Future, with new trends for 2019. Before founding the Non-Obvious Company, Rohit spent 15 years as a marketing […]