Minter Dial's Blog: Minter Dialogue, page 46

How to Run a Online Event and 5 Big Things to Remember

Now that we’ve all attended innumerable Zoom, Team, Webex, webinars and virtual conferences, you would have thought that we’d be getting much better at them by now. Yet, I continue to attend and experience shoddy productions, even when done by profitable corporations who, you would think, could afford the infrastructure and a full team. I’ve […]

How Can Businesses Use Podcasting with serial entrepreneur James Mulvany, CEO of Podcast.co (MDE378)

Minter Dialogue with James Mulvany James Mulvany is a serial entrepreneur, based in Manchester UK, who founded Radio.co, Podcast.co and most recently Matchmaker.fm, a site designed to match podcasters with guests. In this podcast, you’ll find out what is the state of podcasting today, how companies are using podcasts more and more, plumbing podcast data […]

How Much of a Makeover Will Your Marketing Need?

I get the feeling we are about to undergo a monumental sea change at work. The one-two punch of the global pandemic and the Black Lives Matter protests that have spread out around the world mean that we are in for some seismic transformation in business everywhere. In their wake, we will see a lot […]

THIS form of marketing must end!

Why you’ve got to strengthen your ethics and empathy As we ease into the post lockdown period, businesses around the world will kick into gear in a rush to recuperate lost business. Where many companies will be in a fight for survival, they may turn to desperate measures. I will certainly be keeping an eye […]

Let’s Learn to Reset with Suki Thompson, CEO, Serial Entrepreneur and Champion of Wellbeing (MDE377)

Minter Dialogue with Suki Thompson Suki Thompson is a serial entrepreneur and transformational business leader. She is co-founder of the award-winning Oystercatchers marketing consultancy, for which she is now Chair, and previously founded Haystack and Bunker Gin. She recently released with the world-renowned photographer Rankin, a fabulous book, Let’s Reset, which is the name of […]

How to Run a Great Virtual Panel

When you are organizing a conference, be it virtual or In Real Life (IRL), among the more commonly used formats is the panel or a roundtable. In either case, the nature of the concept is a meeting of minds, an opportunity for conversation and debate around a given topic. Yet, most tables I see aren’t […]

Getting the Fuel to Craft All Your Branded Content Needs with Melanie Deziel, author of The Content Fuel Framework (MDE376)

Minter Dialogue with Melanie Deziel Melanie Deziel is the founder and Chief Content Officer of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world’s leading experts in native advertising and branded content. In this chat, we discuss what it […]

Inspiration from the Virtual PegaWorld 2020

I attended, as an ambassador, PegaWorld iNspire 2020 this past Tuesday. Pegasystems describes itself as “the leader in cloud software for customer engagement and operational excellence.” Normally, this event is held IRL and lasts several days. I went last year to the 2019 edition in Las Vegas and really enjoyed it. There were lots of […]

Why Marketing is Broken and How to Fix It with Josh Braaten, CEO of Brandata (MDE375)

Minter Dialogue with Josh Braaten Josh Braaten is CEO of Brandata (previously Brandish), a brand measurement and growth marketing consultancy. Josh has created the Marketing is Broken weekly web series and is Chairman of America’s Internet Super PAC that is focused solely on online rights and Internet liberty issues in the US. In this conversation, […]

Podcasting on Purpose in this Pandemic Period

During the pandemic, podcasting has seen a dramatic shift in its tail wind. We’ve seen a number of momentous announcements, including both Spotify and Apple soaring over 1 million referenced active shows in their directory. The #1 show, The Joe Rogan Experience, has signed an exclusive deal to move to Spotify this September and Amazon […]