Minter Dial's Blog: Minter Dialogue, page 43
October 27, 2020
Embracing the Online Event & Experience for the Future – Going Phygital
What will the post-pandemic hangover feel like? As we wind our way through this meandering pandemic, deal with our various forms of isolation and divergent governmental policies, there is one thing we can all agree on: we all recognize that the digital tools and platforms are and will be absolutely vital. For many people, there’s […]
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October 25, 2020
The Secret behind Killer Visual Strategies with Amy Balliett, author and entrepreneur (MDE394)
Minter Dialogue with Amy Balliett Amy Balliett is a successful entrepreneur and author of Killer Visual Strategies, Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication. In this discussion, we discuss Amy’s inspiring entrepreneurial journey, pivoting from SEO to infographics to killer visual strategies. We discuss the importance of context, image as […]
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October 20, 2020
Trustworthy Marketing – An Art Form or a Science?
How would you evaluate your marketing efforts in terms of trustworthiness on a scale of 1-10 (low to high)? Many are the times that I have seen people inside companies cringe at the way a colleague marketer speaks, or roll their eyes at the types of claims that their company ads make. I recall certain […]
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October 18, 2020
Turning Audio Podcasts into Text using Descript AI with Heather Ellis, Descript Marketing Manager (MDE393)
Minter Dialogue with Heather Ellis Heather Ellis, Customer Marketing Manager at Descript, talks us through the rise of Descript as a premier transcription service for podcasts, using an evermore sophisticated artificial intelligence. We discuss podcasting, the Descript business model, how the company manages to work in improvements and upgrades, and the learnings made so far […]
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October 13, 2020
Life in the (new) Age of the Screen
The other day, my daughter sent me a photo of herself about to attend an in-person class at her university. I was stunned. It made me realize a couple of things. First, it brought home to roost how extremely different (and difficult) life as a student is these days. Secondly, it made me understand that […]
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October 11, 2020
Re-Inventing Events and the Conference with Bob Bejan, Corporate VP at Microsoft (MDE392)
Minter Dialogue with Bob Bejan Bob Bejan is Corporate Vice President of Global Events, Production Studios and Marketing Community at Microsoft. Aside from being a talented musician, Bob has always been a creative spirit, driving events in his personal and professional life. In this conversation, we discuss the differences in cultures between the French and […]
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October 7, 2020
How to Redefine the New Normal?
Has the “new normal” become a regular term in your lexicon? At the very least, I seem to keep hearing references to it, whatever normal may be. To wit, in his recent address to the Tory party convention, Boris Johnson emphatically said that we can’t go back to the “old normal.” But, what does normal […]
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October 3, 2020
What’s in a Name? Naming Your Company and Filling Your Brand with Meaning with Brad Flowers (MDE391)
Minter Dialogue with Brad Flowers Brad Flowers co-founded Bullhorn, an agency based in Kentucky, that builds confident brands with language and design. He’s also author of the new book, The Naming Book, 5 Steps to Creating Brand and Product Names that Sell. In this conversation, we talk about Bullhorn’s journey to becoming a b-corporation, managing […]
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September 26, 2020
Navigating the Never Normal – Uncommon Ideas with Greg Verdino (MDE390)
Minter Dialogue with Greg Verdino Greg Verdino is a business futurist & digital transformation expert, keynote speaker, advisor and author who just released his latest book, NEVER NORMAL: Uncommon Ideas for Leaders Who Won’t Settle for the Status Quo. In this conversation, we discuss what it takes to navigate these treacherously changing times, the concept […]
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September 20, 2020
Being More Human and Building Great Teams with Caspar Craven (MDE389)
Minter Dialogue with Caspar Craven Caspar Craven is a sailor, entrepreneur, keynote speaker and author, including now of his second book, Be More Human, Rethinking the rules of high-performance teamwork. In this conversation, you’ll hear about Caspar’s extraordinary journey, his profound lessons learned, building strong relationships and how he’s managed to bring success at work […]
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