Jeffrey Zeldman's Blog, page 66
August 31, 2011
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August 26, 2011
Clear Blue Sky
A STATE of emergency has been declared, but it's a magical day in New York City. Any grownup who can do so is playing hooky to bask in the perfect sun and gentle breeze. Death, damage, and flooding are expected. We're preparing for days, maybe weeks without power or water. Any fool could make a fortune selling flashlights today. But while we go through the motions of buying flashlights and stockpiling bottled water, somehow on this blue-sky golden day the threat seems unreal.
You're a draftee during wartime and it's your last night before shipping overseas. You're on the porch, kissing your girl's neck, but in 48 hours you'll be smelling blood and gunpowder. The nearness of war makes your girl feel unreal, but your girl's hair and perfume make the war seem like some strange practical joke.
So today in New York: a glorious Autumn day we glide through without quite seeing, because our minds are in Hollywood disaster movie mode, our carless bodies weighed down with water bottles and flashlights. It's like that clear blue sky ten years ago, minutes before Hell flew out of it.

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August 24, 2011
August 23, 2011
ALA: A Primer on A/B Testing
DATA IS AN invaluable tool for web designers making decisions about the user experience. A/B tests, or split tests, are one of the easiest ways to measure the effect of different design, content, or functionality, helping you create high-performing user experience elements to implement across your site. Lara Swanson shows how to make sure you avoid red herrings and reach statistically significant results in Issue No. 333 of A List Apart for people who make websites.
A List Apart: Articles: A Primer on A/B Testing.
Illustration by Kevin Cornell for A List Apart Magazine.

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A List Apart: Making up Stories – Perception, Language, and the Web
WE LEARN AND RETAIN information through stories because they turn information into more than the sum of its parts. But what makes a story a story, and what does it mean for the digital world we've built? Elizabeth McGuane and Randall Snare weave an enchanting tale of attention, comprehension, inference, coherence, and shopping in Issue No. 333 of A List Apart for people who make websites.
A List Apart: Articles: Making up Stories: Perception, Language, and the Web.
Illustration by Kevin Cornell for A List Apart

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August 22, 2011
New Approaches To Designing Log-In Forms
LUKE WROBLEWSKI: "For many of us, logging into websites is a part of our daily routine. In fact, we probably do it so often that we've stopped having to think about how it's done… that is, until something goes wrong: we forget our password, our user name, the email address we signed up with, how we signed up, or even if we ever signed up at all.
"These experiences are not just frustrating for us, but are bad for businesses as well. How bad? User Interface Engineering's analysis of a major online retailer found that 45% of all customers had multiple registrations in the system, 160,000 people requested their password every day, and 75% of these people never completed the purchase they started once they requested their password."
"To top it off, visitors who are not logged in do not see a personalized view of a website's content and recommendations, which reduces conversion rates and engagement. So, log-in is a big deal — big enough that some websites have started exploring new designs solutions for the old problem."
New Approaches To Designing Log-In Forms

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The Wind-Down
Listening to Coltrane. Taking a break after assembling American Girl doll bunk beds. The tuxedo cat has appropriated Ava's American Girl doll tent as his personal summer house. Ava is making up a song about wishing on a star. End of summer. Happy.

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August 20, 2011
Site update 20 August 2011
GOOD MORNING! I've added some nifty external links to my About page. Enjoy.

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August 19, 2011
Podcast 95: Who is Jeffrey Zeldman? | Lullabot
IN THIS ENJOYABLE interview, beautifully conducted by Lullabot's Jeff and Jared, we discuss the history of web standards; how SEO sells accessibility; the art of collaboration; the three major inflection points of design on the web; mobile, responsive, and adaptive web design; and much more.
Podcast 95: Who is Jeffrey Zeldman? | Lullabot.

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