Sudhir Ahluwalia's Blog, page 7

Our skin – Cosmetics 101

Our skin consists of an outer epidermis, middle dermis, and bottom layer composed of subcutaneous tissue rich in fats. In this lowermost layer lie hair follicles, sebaceous and sweat glands, nails, blood vessels, and nerves.

The outermost layer—the epidermis—comprises cells called keratinocytes and is arranged in four layers.

Stratum corneum is the outermost layer of the epidermis. The layer is flattened and dead, with closely arranged cells without a nucleus. These cells are called corneocytes. They are filled with keratin and connected by desmosomes. The spaces between them are sealed with lipids. The pH of the stratum corneum is around 4 to 5.5. Its cells naturally undergo continuous exfoliation.

The corneocytes form the skin barrier with the binding lipids- cholesterol, fatty acids, and ceramides. This barrier prevents harmful environmental toxins and pathogens from penetrating the skin and harming the body. The skin barrier also acts as a shield that prevents the water inside the body from evaporating, leaving you dehydrated.

Corneocytes contain compounds with hygroscopic properties. Natural moisturizing factors (NMF) residing in corneocytes contain amino acids, pyroglutamic acid (PGA), sodium salt, urea, uric acid, and glucosamine.

When the skin barrier starts to function sub-optimally, the consequences can be severe. We experience dry, scaly skin, itchiness, inflamed areas, discolored or rough patches, acne, and bacterial, viral, or fungal skin infections. Repairing the skin barrier becomes a priority. Plant oils and skin formulations that contain ceramides, hyaluronic acid, petrolatum, or glycerin can help in this process.

Below the stratum corneum are several levels of individual flattened cells. Keratin knots, responsible for the skin’s color, are formed here.

The next layer below is squamous and comprises several levels of strongly interconnected cells. Ceramides are produced here, which give the skin cohesiveness.

The lowermost fourth layer of the epidermis, the basal layer, is also known as the proliferative layer. It is a thin zone where the skin’s cells divide, contributing to its regeneration. The newly formed cells, including Langerhans cells, play a vital role in the immune system, protecting the skin and acting as receptors.

The skin protects the body from pathogens, sunlight radiation, chemicals, and mechanical injury. It cools itself through sweat and allows hot blood to move to the skin’s surface, nourishing it. A network of nerves in the skin transmits signals of touch, heat, pressure, cold, pain, and pleasure to the brain. The skin regenerates itself approximately every twenty-seven days.

Products for the face and body differ. Body skin is generally thicker than facial skin, with the middle layer thicker on the back than on the eyelids. The fat layer under the skin is thicker on the body than on the face.

Body skin has a slower cell turnover rate, which can lead to drier, thicker, and scalier skin. Conversely, the face has more oil-producing sebaceous glands than the body, with the highest oil glands in the t-zone. Face skin is typically more sensitive than body skin. Facial skin is often exposed to direct sunlight, wind, and the environment and is, therefore, more prone to drying and aging. Our skin on the palms of the hands and soles of the feet is thickest. An extra layer called stratum lucidum is present in these parts of the body.

Skincare products have been used since ancient times to keep the skin healthy. The largest category of cosmetic products includes cleansers, moisturizers, serums, sunscreens, and masks. Skincare products focus on the skin, lip care, eyes, hair, and nails.

Read more on cosmetics and skin here on Holy Beauty https://amzn.to/40h1CcX

 

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Impact of Generative AI – Cx BPO Industry

Generative Ai based Large Language Models will disrupt many sectors and industries.The customer care BPO industry was estimated to be US$22.6 billion in 2022. It is projected to grow at a CAGR of 7.5% and reach US$ 34.57 billion by 2030 (Insightspartner). The service caters to customer queries through various channels such as websites, social media, email, messaging, phone, live online chat, and text. The top ten leading companies as of 2022 are Accenture, Genpact, Teleperformance, Concentrix, Alorica, TTEC, HGS, Sutherland, Tech Mahindra, and Telus International. The top call center employing countries in 2023 are The Philippines, India, The US, Brazil, Ukraine, Argentia, Poland, and Malaysia (GlobalcallForwarding)

The evolution of the Cx BPO industry

In the late 1990s and early 2000s, the BPO was primarily driven by cost arbitrage, with companies outsourcing non-core functions to offshore locations to capitalize on lower labor costs. India emerged as a major hub, leveraging its English-speaking workforce and competitive advantage in IT-enabled services. This phase saw the rise of call centers and data entry services as dominant BPO offerings.

By the middle of the 2000s, companies began to recognize the critical importance of customer experience in fostering brand loyalty and competitiveness. The emphasis shifted from mere transactional interactions to creating value-added experiences for customers. It set the stage for further advancements in customer experience through technological innovation and process refinement.

The proliferation of high-speed internet connectivity has enabled seamless global communication and collaboration. It allowed BPO firms to operate distributedly, tapping into talent pools globally and providing 27/7 support to clients. The advent of cloud computing facilitated the storage and processing of vast amounts of customer data, leading to more personalized and responsive service delivery.

Customer Relationship Management (CRM) systems have evolved from basic data repositories to comprehensive platforms integrating customer information, communication channels, and analytics. The systems enable BPO providers to manage interactions across various touchpoints, ensuring a unified and consistent customer experience.

AI and the impact of globalization

Artificial intelligence and automation technologies enable intelligent chatbots powered by Natural Language Processing (NLP) algorithms to handle routine inquiries, freeing human agents for more complex and value-added interactions. The BPO industry became more efficient and personalized, providing seamless customer interactions.

Globalization led to businesses expanding their global reach. BPO providers followed suit and established multi-location centers in strategic regions worldwide. It allowed companies to tap into diverse talent pools, leveraging language proficiency and cultural understanding to improve customer experience. Multi-location centers enhanced operational resilience. BPO firms distributed workloads across different regions to mitigate risks associated with geopolitical or economic fluctuations.

Consumers becoming more digitally savvy and connected they preferred seamless and omnichannel interactions. BPO providers responded and offered specialized services like social media management, chat support, and omnichannel customer engagement. The demand for domain-specific expertise led to the emergence of niche BPO firms catering to specific industries such as healthcare, finance, and e-commerce.

BPO providers understand that certain tasks are best suited for automation. In contrast, others require the empathy, creativity, and nuanced understanding only humans can provide. It has led to hybrid models where human agents work alongside automated systems. With automation, providers could handle high volumes of routine tasks with minimal manual intervention. It enabled the system to absorb spikes in customer inquiries. The combination of automation and humans helped ensure consistent service levels.

AI-driven analytics provide valuable information regarding customer behavior, preferences, and pain points. These insights help refine customer experience strategies, allowing BPO providers to make informed decisions on how to serve their clients best. It helps identify areas of improvement and address potential issues before they escalate. AI-driven analytics uncovers trends and patterns in customer feedback that provide valuable input for product development and service enhancements. The analytics help identify upsell and cross-sell opportunities.

Impact of LLMs

Generative Ai Large language models (LLMs) signify a substantial leap in the capabilities of automated systems for customer experience and engagement. They will revolutionize customer inquiry handling and promise a level of fluency and accuracy that was once considered unattainable. The models can comprehend and respond to diverse queries involving complex language and nuanced context. They will redefine the standard for automated customer interactions. BPO companies must integrate this capability to unlock new avenues for personalization and value-added interactions.

LLMs can comprehend context, handle ambiguity, and respond to queries in a manner that closely resembles human communication. The breakthrough will enable BPO providers to deploy chatbots and virtual assistants to engage in highly interactive and personalized customer conversations. With their multilingual capabilities and adeptness at handling diverse language styles, LLMs open up opportunities for BPO providers to cater to a global customer base more effectively. The capability extends to different communication channels, ensuring a seamless and consistent experience across various touchpoints.

Peaking into the future

Large language models need hugely enhanced processing power. Mega server farms are getting built in locations with abundant technology and power resources. These powerful computing resources enable real-time analysis of vast datasets, leading to more accurate insights and informed decision-making. Ultra-fast, low-latency 5G networks enable seamless video conferencing, augmented reality (AR) applications, and other bandwidth-intensive services.

The advanced language translation capabilities of Generative Ai LLMs are exponentially improving. The development facilitates seamless communication across linguistic barriers, representing a significant leap in natural language processing. With LLMs, companies engage with customers in their preferred language, ensuring a more personalized and effective interaction. The capability empowers agents with the information they need to provide timely and relevant support.

All these enhancements and acquisitions of new technology capabilities will be game-changing, hugely enhance customer interaction quality, and enable innovative service offerings previously constrained by network limitations, language, and other constraints.

A consolidation of the Cx BPO industry is likely. The trend towards decentralization of the Cx BPO services could reverse itself. China and India will benefit most from this consolidation. Large mega Cx BPO centers will emerge to deliver cutting-edge customer experiences globally as we advance.Similar Posts:

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On nanomedicine

A nanometer (nm) is one billionth of a meter. That is about 1/80,000 of the width of human hair. Nanotechnology deals with nanometer-scale materials and structures. Nanotechnology applications can be seen in electronics, medicine, energy, materials, and environmental science. Nanoscale materials are being developed to improve drug delivery, diagnostics, imaging, and regenerative medicine.

Nanotechnology in healthcare

Now nanoparticles can be engineered to carry drugs to specific cells or tissues. It enhances drug stability, improves solubility, and controls drug release. These will make therapy more effective and targeted. Bypassing biological barriers and delivering drugs to previously inaccessible areas will become possible.

Nanofibers, nano-gels, and nano-scaffolds can promote the repair and regeneration of damaged tissues and organs. Nano-particle-based therapies are promising in cancer treatment, antimicrobial therapies, and targeted therapy delivery. Targeted drug delivery helps increase drug concentration at the target and, at the same time reducing side effects of healthy tissues. Nanoparticles will now be combined with antibodies or peptides to selectively bind to markers on diseased cells making drug delivery precise.

There are excellent examples of using nanoparticles as contrast agents in MRI (magnetic resonance imaging). These are helping improve tumor detection and targeting of anti-cancer medication to specific tumors.

There are many other use cases of nanoparticles in gene therapy, immunotherapy enhancements, and combined therapeutic and diagnostic treatments called theranostics. Innovations include the development of nanosuspensions, nano-emulsions, and nanosponges. Nanoparticles based techniques are a hot area of innovation and research. New and newer use cases and solutions are being developed.

Combination drug therapies

Combining multiple drug molecules into a single nanoparticle will be possible, making combination therapy more effective.

Examples of nano-particles-based medicine:

1.      Doxil is liposomal doxorubicin that is used to treat various cancers. This medication contains liposomes and doxorubicin. Liposomes protect the drug from degradation prolonging its circulation time. It helps the medication accumulate in tumor tissues making it more effective. The medicine treats ovarian cancer, multiple myeloma, and AIDs-related Kaposi’s sarcoma.

2.      Abraxane is albumin-bound paclitaxel. The medication allows for improved solubility, controlled drug release, and enhanced tumor targeting. Abraxanne is approved for treating breast cancer, non-small cell lung cancer, and pancreatic cancer.

3.      Onivyde is a liposomal formulation of the chemotherapy drug irinotecan. It is indicated for the treatment of metastatic pancreatic cancer. Ipsen manufactures the medication.

4.      Feraheme is an iron oxide nanoparticle-based formulation used as an intravenous iron replacement therapy for treating iron deficiency anemia in adult patients. AMAG Pharmaceuticals manufacture the formulation.

Some other major companies engaged in nanoparticle-based medication manufacture include Merck & Co and Novartis.

Challenges and failure

As is most emerging technologies, nanomedicine-based formulations are seeing clinical failures. Some of the documented causes for failure are:

1.      Toxicity in Phase 1 clinical trials (Fogel, 2018)

2.      The drug carrier of nanomedicine affects its physicochemical properties leading to failure. ( Patra et al., 2018)

3.      Wrong selection of patients for clinical trials (Sacristan et al., 2016)

4.      Production processes and reproducibility quality is another critical cause that leads to the failure of nanomedicines. (Soares et al., 2018)

Some of the reported failures of nanotechnology-based formulations are:

Caldolor was a nanomedicine developed as an intravenous formulation of ibuprofen. It was produced to provide pain relief and reduce fever. Safety profile issues led to the failure of the medicine to gain FDA approval in 2006.

BIND-14 was a nanoparticle-based drug delivery system developed to target and deliver chemotherapy drugs directly to cancer cells. The drug was designed to treat solid tumors, including prostate, lung, and pancreatic cancers. The Phase II clinical trials were unsuccessful and further development was discontinued in 2016.

BrachySil was another nanomedicine developed to deliver radioactive particles directly to pancreatic cancer tumors. The medicine, if successful, would have provided localized radiation therapy while minimizing damage to healthy tissues. The medication failed in Phase III clinical trials leading to the termination of the trial in 2014.

Alnisleukin is a recombinant interleukin-2 (IL-2) therapy used in kidney cancers. It is a biologic drug with nanoscale components. Even though the drug has received FDA approval, its usage has declined due to limited response rates, significant toxicity, and the availability of more effective treatments.

Failures are not restricted to nanomedicines. These are common features of drug development. Failures provide opportunities for learning and improvement.

Global nanomedicine market size

Grand View Research valued the global nanomedicine market, in 2020, at USD 215 billion. They estimate that this could grow at a compound annual growth rate (CAGR) of 8.7 percent and is expected to reach USD 405.9 billion by 2028. The growth of this market is attributed to the following factors:

The incidence of chronic diseases like cancer, cardiovascular disorders, neurological conditions, and infectious diseases is driving demand for innovative and targeted therapies. Nanomedicine offers effective treatments with reduced side effects. The market adoption of these drugs is also high.

Continuous advancements in nanotechnology include developing improved materials, fabrication techniques, and methods. These are resulting in the development of new nanomedicine products and therapies.

Governments worldwide are investing in nanomedicine research and development. Funding programs, grants, and collaborations are on offer. These are accelerating nanomedicine innovations in clinical applications.

Regulatory agencies like US FDA and European Medicines Agency (EMA) have recognized the potential of nanomedicine. They are actively engaged in developing guidelines for evaluating and approving nanomedicine products. A supporting regulatory environment facilitates the commercialization of nanomedicine drugs, promoting market growth.

Collaborations between academic institutions, pharmaceutical companies, and nanotechnology firms foster innovation and support nanomedicine formulation development efforts. Nanomedicine enables personalized medicine approaches by delivering therapies with high specificity to target cells or tissues. The growing focus on precision medicine and targeted therapies further fuels the demand for nanomedicine drugs.

Emerging nanomedicines under trial

Several trials and developments are reported in a scenario with high nanomedicine demand.

NanoVelcro CTC Assay uses nanoscale wires coated with antibodies to capture and analyze circulating tumor cells (CTCs). It can improve cancer diagnosis, monitor treatment response, and facilitate personalized medicine.

Nanoscale particles called nanoFlares are designed to detect and monitor specific genetic targets within cells. The technique can help measure gene expression levels and provide insights into disease progression and therapy response.

Cancer-targeting nano vaccines can potentially trigger a robust immune response against cancer cells. That can lead to tumor regression and long-term immune memory. Such vaccines are under development.

Nanoparticles can be delivery vehicles for gene therapies transporting therapeutic genes into target cells. The particles protect the genes from degradation and enhance their uptake by cells. The treatments can treat genetic disorders, cancer, and other diseases.

RNA-based therapies, such as RNA interference and messenger RNA therapies, are under development to treat various diseases. Nanoparticles can encapsulate and protect RNA molecules. It will facilitate their delivery to target cells and tissues.

Some other nanoparticle-based innovations with potential for deployment in the future include nanoscale drug delivery systems, nanobots for targeted therapy, and nanosensors for disease monitoring.

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Sustainability in businesses

Sustainability is a business strategy. It seeks to adopt sustainability as a key component in the company’s operations. The strategy envisions meeting the needs of the present generation without compromising the ability of future generations to meet their own needs.

What is sustainability?

It is a balance between social, economic, and environmental factors. Corporate operations and development are pursued not to deplete natural resources or harm the planet’s ecosystems. Sustainable development aims to create a better world for everyone now and in the future. Corporations adopting sustainability as a core principle of business strategy incorporate in each decision the impact it has on future generations. In sustainability, we consider the long-term implications of our actions and decisions on the planet, society, economy, and business.

Sustainable business strategy

A business incorporating sustainability as a core business strategy makes sustainable operations necessary in all business operations. Sustainability is used to create long-term value for all stakeholders. Stakeholders include customers, employees, shareholders, and the environment.

Sustainable practices are integrated into all aspects of the business, from sourcing, manufacturing, distribution, marketing, and customer service. It will include reducing energy and resource consumption, minimizing waste, adopting renewable energy sources, using environmentally friendly materials, and promoting social and economic equity.

The business advantage of sustainability strategy

Sustainable business practices improve brand reputation, reduce costs, enhance innovation, and attract and retain customers and employees who value sustainability. The strategy is particularly valuable for companies in Europe, Australia, North America, and emerging markets. In these markets, there is a heightened awareness of the consequences of unsustainable policies impacting humanity. A sustainable business strategy is a smart business move for long-term success. Let me share some supporting data points that illustrate the need for adopting a sustainable business strategy.

Such corporations are better able to attract capital at competitive rates when compared to traditional business strategy companies.

According to the Global Sustainable Investment Alliance, global sustainable investment assets grew to $35.3 trillion in 2020, a 15 percent increase from 2018.A PWC survey found that 80 percent of institutional investors consider ESG factors when making investment decisions.Sustainability-linked loans and bonds are becoming increasingly popular. Bloomberg reports that issuance of these instruments reached $66.5 billion in 2020, up from $5.5 billion in 2016.An MSCI study found that companies with strong ESG performance had higher profitability and lower risk than those with weak ESG performance.A Harvard Business School study found that companies that adopted sustainability practices outperformed their peers in the long run in terms of financial and stock market performance.Sustainable strategy in the tech sector

Tech companies are often seen sitting at the cutting edge of innovation. These companies have been a forerunner in adopting sustainability as a core business strategy:

Google has invested in large-scale wind and solar projects. It has implemented energy-efficient measures in its buildings and data centers. It has also created tools and initiatives to help people reduce their environmental impact. Google Maps shows bike and transit directions, and Google Nest smart home products help consumers reduce energy usage. The company has set a goal to achieve carbon neutrality in its global operations. It will power all its data centers with renewable energy.

Salesforce has launched the Salesforce Sustainability Cloud platform, enabling companies to track and report on their sustainability performance and goals. Internally, the company has implemented sustainable practices, such as using 100 percent renewable energy, reducing waste, and promoting sustainable transportation options for employees. The company has committed to reaching net-zero greenhouse gas emissions across its entire value chain by 2050.

Microsoft, too has made similar commitments. It has also created the AI for Earth program, which uses artificial intelligence to address climate change, biodiversity loss, and water scarcity.

Implementing a sustainable strategy

A company desirous of implementing a sustainable strategy begins with a sustainability audit. The audit assesses the company’s current environmental and social impact. It identifies areas of improvement and provides a baseline for measuring progress.

The audit helps the company set sustainability goals that align with its values and missions. Like all other business goals, goals should be specific, measurable, achievable, relevant, and time-bound. The sustainability plan is now prepared. It outlines the strategies and tactics the company will use to achieve its sustainability goals. A sustainability plan includes details of initiatives the company will use to reduce the environmental impact, promote social responsibility, and ensure long-term economic viability. Our multi-national team of experts can help you prepare such a plan.

The sustainability plan preparation process requires collaboration and interaction with stakeholders. It will mean collaborating with employees, customers, suppliers, investors, and the community. The exchange is crucial in gaining their support and input on its sustainability initiatives. Our team will create the necessary frameworks and survey instruments that the company’s internal team can use to gather information and perceptions of each stakeholder segment. The interaction also helps in securing stakeholder support for the sustainability plan.

With the plan reading, the company can begin implementing the sustainable practices listed in the plan. These practices are to be aligned with the company’s sustainability plans and goals. The practices may include, for instance, programs for reducing waste, conserving energy, using renewable resources, and promoting social responsibility.

The sustainability plan requires monitoring and reporting the progress of each of the listed programs. Each program will have indicators against which progress is measured and monitored. Performance monitoring will help the company measure progress and make necessary strategic changes if a program does not achieve its stated goals. The reporting brings with it transparency. The metrics help demonstrate the environmental and social impact of the programs listed in the sustainability plan.

It is important to note that sustainable business practices are not a one-time project but an ongoing process. The company should continuously review and improve its sustainability plan and practices to align with its goals and mission.Similar Posts:

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Carbon credit trading strategy- RMUs

The desire for a net-zero world has significantly expanded carbon credit trading. This trading could also be called emission trading that can be traded in a global carbon market. At the core of this activities that will help cancel out greenhouse gases from the atmosphere.

The climate conference in Kyoto, Japan, resulted in countries committing to reduce the emission of six gases contributing to global warming. The Kyoto Protocol to the UN Framework Convention on Climate Change was adopted in 1997. Multiple approaches to emission reduction were agreed upon at this conference.

These included

Use natural processes, called carbon sinks, like planting trees to remove greenhouse gases from the atmosphere.Clean Development Mechanism (CDM) encouraged developed countries to invest in technology and infrastructure in less-developed countries to reduce emissions. Under this mechanism, the developed countries could claim credit for meeting their obligations under the protocol.Emission trading allowed participating countries to buy and sell emissions rights. Targets were expressed as allowed emissions in assigned amount units (AAUs) over the 2008-2012 commitment period.

It led to European countries initiating an emissions-trading market.  Countries with emission units to spare could sell this excess capacity to countries that had overshot their targets. Since carbon dioxide is the principal greenhouse gas, the trading was called carbon trading. It was the beginning of the carbon market.

The carbon market

One unit was equal to one ton of CO2. There are multiple approaches to carbon reduction. These have been discussed and elaborated upon in various climate change conferences. For instance

A removal unit (RMU) was based on land use, land-use change, and forestry (LULUCF) activities such as reforestation.

Some examples of Removal Units (RMUs) gained by companies through Land Use, Land-Use Change, and Forestry (LULUCF) activities:

Afforestation: A company can gain RMUs through afforestation activities. It involves planting trees on a parcel of previously not forested land. The new trees will absorb carbon dioxide from the atmosphere and store it in their biomass and the soil, resulting in a net removal of greenhouse gases (GHGs) from the atmosphere. The number of RMUs gained will depend on the amount of carbon sequestered by the trees over time.Reforestation: Reforestation involves replanting trees on previously forested but cleared or degraded land. Trees and other biomass on such a site capture carbon from the atmosphere, reducing the carbon load in the atmosphere. The net removal of GHGs from the atmosphere will result in the gain of RMUs for a company.Forest conservation: Companies can also gain RMUs by preserving existing forests. Forests act as carbon sinks by absorbing and storing carbon dioxide. Carbon sequestration can also be achieved by reducing deforestation or forest degradation, implementing sustainable forest management practices, or restoring degraded forests.Agroforestry: Agroforestry is a land-use system that combines crops and trees on farmlands. An increase in carbon sequestered in the soil, and the biomass of trees occurs. The activity leads to a gain of RMUs for the company.Soil carbon sequestration: Reducing tillage, using cover crops, or planting perennial crops, will also increase the amount of carbon stored in the soil. Companies can gain RMUs by implementing these practices on land and documenting the resulting increase in soil carbon.

It’s important to note that the number of RMUs gained through LULUCF activities will depend on various factors. These will vary with the type of activity, the land area size, the project duration, and the baseline emissions scenario used to calculate the net removal of GHGs. The requirements for gaining and using RMUs vary depending on the jurisdiction and carbon market involved.

RMUs (Removal Units) gained through LULUCF activities can be traded in the carbon emissions market. They represent a reduction in greenhouse gas (GHG) emissions that can be used to offset emissions from other sectors.

RMUs are one type of carbon credit that can be generated through projects that remove or avoid the emission of GHGs. These are afforestation, reforestation, and forest conservation activities. They represent a GHG reduction or removal unit, equivalent to one metric tonne of carbon dioxide equivalent (CO2e) that has been sequestered or avoided through the project.

The ability to trade RMUs and other carbon credits in the market can incentivize your company and other entities to engage in LULUCF activities and other emissions reduction projects. You can sell the carbon credits generated to other entities that have emissions reduction obligations in regulated carbon markets. Carbon credits can also be sold to companies and organizations seeking to offset their emissions voluntarily.

It’s important to note that the rules and requirements for trading RMUs and other carbon credits vary depending on the carbon market or regulatory regime. The transactions may also involve verifying the emissions reductions. This help ensures that the traded credits are not double-counted or used to meet other regulatory requirements.

Here are some examples of industries trading RMUs in various jurisdictions around the world:

Europe: The European Union Emissions Trading System (EU ETS) allows companies in the EU to trade carbon credits, including RMUs generated through LULUCF activities. For example, the Spanish energy company Endesa has purchased RMUs generated through afforestation projects in Portugal to help offset its emissions under the EU ETS.Australia: The Australian government has established the Emissions Reduction Fund (ERF) to encourage emissions reductions in various sectors, including LULUCF. Companies and other entities can generate Australian Carbon Credit Units (ACCUs) through LULUCF activities. These include reforestation and soil carbon sequestration, which can be traded in the Australian carbon market. For example, BHP, an Australian mining company, has purchased ACCUs generated through a forest conservation project in New South Wales to help offset its emissions.Canada: The Canadian government has implemented the Carbon Offset Program to encourage emissions reductions in various sectors, including LULUCF. The program allows companies and other entities to generate carbon offsets. It includes RMUs, through afforestation, reforestation, and soil carbon sequestration. For example, the Canadian airline Air Canada has purchased carbon offsets generated through a forest conservation project in British Columbia to help offset its emissions.Brazil: Brazil has established several programs to encourage LULUCF activities, including the Amazon Fund, which supports forest conservation and reforestation projects in the Amazon region. Companies can purchase Verified Carbon Units (VCUs) generated through these projects, which can be traded in voluntary carbon markets. For example, Natura, a Brazilian cosmetics company, has purchased VCUs generated through a forest conservation project in the Amazon to help offset its emissions.

It’s worth noting that the specific requirements for generating and trading RMUs and other carbon credits will vary with jurisdiction and the carbon market in which a corporation operates. The transactions may involve verifying the emissions reductions and ensuring that the traded credits are not double-counted or used to meet other regulatory requirements.

Several models can be used to calculate the number of RMUs (Removal Units) generated through LULUCF (Land Use, Land-Use Change, and Forestry) activities. The most commonly used models are:

IPCC Good Practice Guidance: The Intergovernmental Panel on Climate Change (IPCC) has developed a set of Good Practice Guidance for LULUCF. It includes guidelines for calculating emissions and removals from various LULUCF activities. The guidance provides a standardized approach to estimate carbon sequestration and emissions reduction. The activities can be forest management, afforestation, reforestation, etc.Forest Carbon Inventory Methods: Various methods have been developed for conducting forest carbon inventories, which involve measuring the amount of carbon stored in different parts of a forest, such as the trees, understory vegetation, and soil. These methods can estimate the amount of carbon sequestered. The activities could be forestry activities like afforestation, reforestation, and forest conservation. These methods can be used to calculate the resulting RMUs.Carbon Stock Change Models: Carbon stock change models are computer models that simulate the growth and development of forests over time. These can be used to estimate the amount of carbon sequestered through afforestation, reforestation, and other forest management activities. These models consider various factors, such as the species and age of the trees, the climate and soil conditions, and the management practices being used.Soil Carbon Inventory Methods: Soil carbon inventory methods involve measuring the amount of carbon stored in the soil and can be used to estimate the amount of carbon sequestered through soil carbon sequestration activities, such as reducing tillage, using cover crops, or planting perennial crops. These methods can consider soil type, texture, and moisture content.

It’s worth noting that the specific models and methods used to calculate RMUs can vary depending on the jurisdiction. The models will also vary with the carbon market involved. The methodologies and assumptions used can significantly impact the number of RMUs generated. As a result, it’s important to carefully consider the scientific basis and accuracy of any model or methodology used to calculate RMUs specific to an area. It will also be important to understand which carbon sequestration model will be acceptable to a particular regulator.

It is also important to closely examine the site where you either want to afforest or manage existing vegetation. As the objective is to sequester as much carbon as possible from a site, maximizing biomass generation from a particular site could be an option. An option could be to convert the generated biomass into a green energy fuel, calculate carbon units from the end product and sell the carbon units gained in the carbon market.

Certifications:

Professional certification in business strategy

Climate change certification Similar Posts:

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Metaverse venture business pitch case

XXXXX METAVERSE

Summary:

Mark Zuckerberg believes that the Metaverse will become a place where people work, eat, play, and interact in the digital world that is always on. The Metaverse is in its early stages of evolution. It is a vibrant world full of innovation, opportunity, and growth.

Bloomberg and Yahoo finance estimate that the Metaverse market is growing at an average CAGR between 13% to  44%.

Summary CAGR growth rate of key Metaverse segments

Metaverse SegmentsCAGRGaming Advertisements28%Fashion28%Other brands28%Sports28%Concerts25%Shows25%Other events25%Real Estate31%Celebrity Influencers35%Other Influencers35%Cryptoasset investors22%

Source: Bloomberg Intelligence, Yahoo Finance, Brand Essence Market Research

The Xxxxx concept uniquely provides comprehensive Metaverse capabilities under a single umbrella. Xxxxx’s Metaverse will provide entertainment, investing, and earning opportunities. It is a platform for celebrities, influencers, brands, and others to enhance their social presence. Here, they can advertise, perform, play, interact, leverage the enhanced brand presence, attract customers, and profit from it.

Visitors have a lot of options to choose from on the Xxxxx Metaverse. These include – live performances, concerts, games, stores, clubs, pool venues, arcades, gyms, group discussion forums, crypto-asset exchanges, concert venues, etc. It is a real-life virtual environment. A realm where the visitor can manipulate a blend of visuals, sound, and technology to deliver an unforgettable and engaging out-of-this-world experience. Blockchain is the underlying technology for the platform. It makes it secure against cyber theft and hacking.

The business model focuses on business development, partnership development, and marketing. The development and implementation of the platform offerings will be outsourced to specialist partners. Anything as a service and pay-to-use business model will help the company focus on sales, marketing, relationship building, and organization development.

Unlike most technology-focused projects, Xxxxx Metaverse is projected to show a positive return from the end of the first year. Its revenue projections are conservative and likely exceed the numbers shown in the cost revenue sheet.

Many of the services offered by Xxxxx are identical to those provided, tried, and tested by yyyy. It will ensure that Xxxxx Metaverse will start generating profits almost immediately. The Founding team is led by people who have successfully rolled out the Yyyy advertisement platform. The team has the drive and experience to make this a successful venture.

Metaverse- business opportunities overview

Metaverse is a shared virtual world that you can access via the internet. Visitors get an immersive experience with the help of augmented reality and virtual reality technology. In a digital world, advanced human-computer interaction involving hardware and software occurs. The Metaverse is in its early stages of evolution. It is a vibrant world full of innovation, opportunity, and growth.

The metaverse market’s true potential is still being discovered. Still, various industry reports from Bloomberg and Yahoo finance estimate it is growing at an average CAGR between 13% to  44%. The metaverse market has rapidly grown in the last two years (2020 and 2021). It is anticipated to maintain an average CAGR of 13.1% until 2024.

Lockdowns, work-from-home, and logistics disturbances caused by the global pandemic have fueled the demand for the services offered in the Metaverse. The metaverse market will be approaching $783 bn in 2024. This revenue will come from gaming software, services, advertisement, live entertainment, social media ads, gaming, IT, and VR hardware.

Mark Zuckerberg believes that the Metaverse will become a place where people work, eat, play, and interact in the digital world that is always on.

Metaverse development trends

Google, Apple, Microsoft, and Meta will be developing more capable VR/AR headsets. The Seoul Metropolitan Government has announced work to build a virtual communication ecosystem with economic, cultural, tourism, and civic services. They are calling this project Metaverse Seoul.

Google acquired Canadian company North. The company brings with it augmented reality hardware and software capability. Apple is reported to be exploring acquiring a headset company. This ability will enable entry into the Metaverse. Microsoft Hololens, Facebook’s, now Meta’s, Oculus, PlayStation’s VR helmets, Epic Games video games, Alibaba Ali Metaverse, and others seek to leverage the opportunities in the Metaverse world.

In this hot market, geopolitics, too, is playing its part. The People’s Republic of China (PRC) seeks to compete with America and the Western world. It is competing to leverage the Metaverse’s abilities in industry and business. It has constituted a committee to promote and develop applications for the Metaverse. Alibaba and Tencent are developing applications and building products that will help them dominate the emerging market in the Metaverse.

Gaming

Many of the Metaverse services are targeted at the gaming-related audience. Software and hardware services required by this segment are being developed. Gaming gets between 50% to 60% of revenues in the Metaverse.

Bloomberg Intelligence estimates gaming services industry revenues alone will show a CAGR of 8.1 percent. Its market share will touch $ 170.1 billion in 2022. The average CAGR of the live entertainment industry is projected at 24.31 percent from 2020 to 2024. Its market share will reach $131.6 billion in 2022.

Two of every five people across the world are into gaming. Nezoo reports that there were 2.69 billion gamers globally by the end of 2020. This segment has been growing at 5.6 percent year on year. Gaming revenues for 2020 have reached $159.3 billion. China and the US are the two largest gaming markets worldwide. ESA, 2020 reports 18 to 34 age group accounts for 38 percent of gamers, and 6 percent of 65 years and above are also in the US. Both men and women are into gaming, with the weightage split in favor of males.

Brands want to leverage the gaming segment. Adidas released NFTs and purchased land on the Sandbox VR – a virtual real estate company. Andrew Kiguel, CEO of Tokens.com, has purchased real estate in the fashion district of Decentraland, paying around $2.5 million for the space. He plans to build towers in Decentraland’s Crypto Valley. He wants to rent out office and retail space. Another digital real estate developer and investor in the Metaverse, Republic Realm, has bought 259 parcels of Decentraland to turn it into a virtual shopping district.

Gucci has partnered with game maker Roblox to sell items. Balenciaga will sell its clothing that can be purchased in virtual stores on Epic Games. Louis Vuitton has created Louis the Game game to showcase its high-end brand.

Other companies leveraging gaming to build their brand include Red Bull, Puma, PepsiCo, Manchester City, KFC, Pizza Hut, AB InBev, etc.

A few companies that have invested heavily in this space are – Decentraland, Sandbox, Epic Games, and Meta. Decentraland has a 3D VR platform with measurable real estate. Sandbox has a marketplace with user-generated crypto and NFT assets that you can buy and incorporate into your VR world. Meta (formerly Facebook) is experimenting with its Oculus products.

Bloomberg Intelligence estimates that by 2024 there will be 1.73 billion VR users. By 2024 revenues from VR games will touch $ 2.4 billion, and there will be an investment of $17.6 billion in AR/VR tech.

3D AR and VR technology have been extensively applied to gaming. Fifty-nine percent of industry experts surveyed and reported on XRtoday.com have said gaming will dominate VR investments for the next few years. The majority also expect the highest potential to benefit from VR amongst all use cases comes from gaming.

Influencers

The gaming industry is the new hotspot for influencer marketing. The security that blockchain provides to influencers is drawing influencers to the Metaverse world. The global influencer marketing market size has doubled since 2019. It was valued in 2021 at S13.8 billion. Marketers use social media platforms to leverage influencers to bridge the gap between brands and consumers. Instagram remains the most popular platform for influencer marketing worldwide. In 2020, it surpassed $ 2 billion. TikTok is another popular choice. (Statistica.com) The most popular vertical segments are Fashion and Beauty, Health and Fitness, Travel and Lifestyle, Gaming, Family, Parenting, and Home and Sports.

Influencer marketing, even though it continues to grow rapidly, it is impacted by fraud. In 2021, 49 percent of Instagram influencer accounts were affected by fraud. (marketsandmarkets.com). Influencer marketing will shift from social media platforms to Metaverse’s new-age solutions. The higher quality experience of AR/VR technology and security from fraud will attract the industry to move their advertisement dollars to Metaverse-based platforms. Facebook anticipated this trend and has rebranded itself as Meta, indicating the broader shift to new forms of advertisement.

Celebrities are jumping onto the Metaverse bandwagon. Paris Hilton, Snoop Dogg, Andrew Yang, Jake Paul, Blackpink, Shawn Mendes, and Lady Gaga are some prominent names mentioned in the media. You will note that some individuals like Andrew Yang and Jake Paul are business people with varied ambitions. The common feature of all these individuals is that they want to leverage the Metaverse to reach a larger audience.

A few prominent examples of celebrity plans to exploit the Metaverse to expand the fan base and customer outreach are:

Paris Hilton has created an island inside the game Roblox. The island is called Paris World. Visitors can visit the island and see a replica of her Beverly Hills estate.The rapper Snoop Dogg has also rebuilt his mansion in the Sandbox. The celebrity is building ‘Snoopverse’ that expands his digital world. You can buy tickets to private parties hosted by the rapper. He has created a Q and A section, too, for fans.Blackpink, the South Korean all-girl pop group, uses the Metaverse to meet and virtually interact with fans on Zepeto. The meeting is reported to have drawn 46 million fans in two weeks.Shawn Mendes, the Canadian singer, has teamed up with Genie, an avatar tech company, to create digital wearables.Lady Gaga released a music pack for Beat Saber, a VR rhythm game set in the Metaverse.Andrew Yang held a press conference on the Metaverse platform ZEPETO.At the same time, Jake Paul has invested in the virtual reality metaverse Blocktopia. He owned a digital land, a part of which he gave away. The digital property was valued at $100,000.Warner Music Group has partnered with Sandbox to create a performance space in the Metaverse. The plan is to develop persistent, immersive social music experiences that allow artists and fans to engage like never before.

Revenue from live entertainment businesses in the Metaverse is expected to exceed $200 billion by 2024, according to data and analysis of PWC, Statista, and Two Circles. Live entertainment includes films, live music, and sports.

Virtual Reality opportunities

A study by IZEA Worldwide outlines the business potential of the Metaverse:

Seventy-two percent of influencers say they are considering or already making money in the Metaverse.Eighty-five percent of the surveyed individuals have played virtual world games like Minecraft and Fortnite.Fifty-six percent of social media influencers are working in the Metaverse.Sixty percent of influencers view themselves as creators in virtual worlds.The top three activities of consumers in the Metaverse are gaming (68 percent), exercising (53 percent), and watching media (48 percent)Ninety percent of influencers and 72 percent of social media users support brand sponsorships in the virtual world game.Seventy-three percent of respondents who played virtual world games had seen sponsorships in those games, and close to half remember the brand names. The respondents have seen the following brands in the Metaverse – Chipotle, Coca-Cola, Clorox, Google, Marvel, Cartoon Network, Nike, Red Bull, Skillshare, and Skittles.Consumers rank Apple and Amazon above Facebook, Microsoft, and Sony as the brands they believe will build the most compelling virtual reality experiences of the future.

The importance of virtual influencers in the Metaverse is rising. Virtual influencers are being used in fashion. Prada uses computer-generated avatars to promote their products. Brands use existing virtual influencers and launch new ones to reach consumers seeking a more extensive interaction with their favorite brands.

These interactions are bringing some impressive results for some luxury brands. The Gucci Garden held in Roblox in May 2021 drew 19.9 million visitors. Metaverse as a concept has penetrated several industries like fashion, automotive, and consumer goods.

The following were some of the top-mentioned companies among metaverse influencer discussions on Twitter during 2021. These were Coinbase Inc, Roblox Corp, Nike, Nvidia, Adidas, Anheuser Busch InBev, Balenciaga and Hyundai Motor Company. The interaction is expected to explode in 2022 and become more widespread in the coming years.

Nike has acquired the digital sneaker Metaverse company RTFKT. The company is preparing to sell virtual apparel. Apparel consumers can don via their virtual avatars.

Metaverse trends

Blockchain technology has helped overcome infrastructural bottlenecks to operate in the Metaverse space. There is frenetic global activity happening in the Metaverse world. Businesses build applications that will give consumers an immersive experience over the Metaverse. The companies come from diverse areas like healthcare, education, finance and investment, entertainment, real estate, retailing, military, manufacturing, and others,

Technology giants like Google, Amazon, and Microsoft have created in-house research units to build capabilities and explore technologies. Frenetic acquisition activity is taking place in this technology segment.

Technologies will inevitably converge. The Industrial Metaverse, for instance, will soon emerge. Industrial IoT has accumulated huge data on equipment and the environment. The data resides in the cloud and can be accessed with the help of applications like Amazon’s AWS or Microsoft Azure. Amazon has taken its IoT product and 3D rendering technology and built the AWS IoT TwinMaker toolkit that can be used for 3D models derived from CAD.

Decentralized finance (DeFi) is now getting established. The DeFi financial model will facilitate financing across the Metaverse.

Brands continue to evolve to enable them to establish direct communication with customers. A website, social media, and live broadcasting have helped brands connect with customers. Many consumers are now expecting both an in-store and digital experience. The Metaverse enables engagement between brands and customers using a personalized avatar. The avatar can be used to try out clothes, test-drive vehicles or elevate the interaction between the two.

Summary CAGR growth rate of key Metaverse segments

Metaverse SegmentsCAGRGaming Advertisements28%Fashion28%Other brands28%Sports28%Concerts25%Shows25%Other events25%Real Estate31%Celebrity Influencers35%Other Influencers35%Cryptoasset investors22%

Source: Bloomberg Intelligence, Yahoo Finance, Brand Essence Market Research

The Metaverse is an exciting world for technologists, innovators, and business

Competition Landscape:

The Metaverse space is attracting a lot of innovation. The competitive landscape in the Metaverse is emerging. It is a blue ocean with room for many more players.

Demand is exceeding the available supply. It is a hot, emerging market. Here below is a summary of prominent competitors in the Metaverse.

Online Game MakersSocial NetworkingGaming, AR & VR hardwareLive EntertainmentCrypto platformsRobloxMetaMetaLive NationBinance, USEpic GamesTencentLenovoTheme ParksCoinbaseMicrosoftHPSports TeamseToroActivision BlizzardLogitechGeminiElectronic ArtsValveRobinhoodTake-TwoRazerSoFi Active InvestingTencentSnapTradeStationNeteaseWebullNexonKrakenValveOpen SeaDecentralandSandbox

Source: Derived from Bloomberg Intelligence and NerdWallet

A close look at the competitors reveals that companies offering the entire spectrum of services and solutions under a single platform are yet to be created. The Xxxxx concept uniquely provides comprehensive Metaverse capabilities under a single umbrella.

Xxxxx Metaverse

Xxxxx’s Metaverse will provide entertainment, investing, and earning opportunities. It is a platform for celebrities, influencers, brands, and others to enhance their social presence. Here, they can advertise, perform, play, interact, leverage the enhanced brand presence, attract customers, and profit from it.

Celebrities, influencers, and common people can create digital avatars in the Metaverse. It will be very lifelike. It will mirror the person’s image in the Metaverse. Our technology will enable users to interact with each other. They will be able to attend and host virtual concerts. They can play multiple games with real people, own virtual property, and feel like they are staying in a virtual environment that is real.

The platform will have three sections – Celebrity, Influencer, and General Sections:

Celebrity Section:

Celebrities would be represented in their virtual world avatar form. Fans will be able to recognize their idols and enjoy the interaction. The section has a designated location for performing multiple live events and helping brands promote their merchandise. Each public figure in the section will be verified for authenticity by the Xxxxx administration team. It will ensure that users enjoy an authentic experience. Celebrities will have access to both the Influencer and General Sections.

Influencer Section:

Influencers with a substantial fan following can import their fans from social media to Xxxxx. Influencers can host multiple games, parties, and events in this section. They can connect with different brands and help them in brand promotion. The immersive experience in Xxxxx will help influencers gain more fans and increase their virtual presence.

General Section:

It is a place for the general public to interact and enjoy the virtual world. People can follow their favorite influencers and celebrities here. Virtual interaction will increase social presence, help gain followers and graduate to become influencers.

Xxxxx virtual world services

Stores

Virtual specialty stores allow owners to organize special events and product demonstrations. It is where enthusiasts gather, interacts, window shop, and get entertained.

Buying and selling platform for accessories/clothes

You can create a specialty store and sell products within a unique category. You can buy, rent out/ lease a retail store for direct customer interaction. It is a place for designers/brands like Adidas, Nike, etc., product endorsements

Private Island

You can own a private island on Xxxxx. It is a place for spending time with friends and loved ones. Here, individuals can host live video streaming concerts and parties engaging in exclusive games and activities with their audience. The private party time can be rented in 30-minute slots. Gatherings will be limited to two to ten individuals.

Concerts Hall

You can organize virtual live concerts where DJs from anywhere worldwide can perform. Audience capacity will initially be limited from 5000 to 10000 people. VIP customers can get closer to the real screen and have a ringside seat to the live concert. Others can enjoy it from a bit further away, just like you do in real live shows.

Banks/Exchanges

Xxxxx platform has connected NFT to real-world money. Users can bank and trade in NFTs from here. NFTs will represent your favorite clothes and other merchandise. You can check how they would look on your avatar. A virtual card can be created to make purchases, accept money for products sold, and book a concert hall or private island. The banks can be used to redeem these for real cash.

Real Estate

We have a section dedicated to real estate. You can develop high-value virtual structures and create custom houses, condos, and penthouses. You will have the choice of selecting a location close to that owned by a celebrity or influencer. You can choose from any of the accessible and available land blocks.

Discussion Groups

These virtual locations allow like-minded people to listen to your favorite star or influencer speaking on a topic of interest to you. You can focus on specific issues like mental health, hold a condolence meeting, attend an event on cancer, and have a group therapy session with actual therapists. Users can reach out to their favorite influencers and organize a conversation around the subject area of their choice. It will be a place where you can share ideas, knowledge, and expertise on various issues on set days. The events can be live-streamed.

Arcade

Now you can enjoy real-life gaming experiences in the Metaverse. It is a place for users to play games. The platform will offer a wide choice to gamers to choose from and enjoy. We will have plug-ins for many popular game providers. The sensing and monitoring technologies available now will make gaming an unforgettable experience. There is a choice for monthly memberships giving the user the freedom to play the games at a time they choose.

Clubs

These are virtual nightclubs to socialize, make new friends, listen to great music, and enjoy. Users can rent out these clubs, invite friends, and play music from their favorite playlists. At this moment, the capacity limit is 150 users.

Gym

These are virtual gyms you can rent, organize training sessions, get your favorite trainer, and get an opportunity to follow a fitness regime. We will have a rate set per session with specific trainers.

Pool venue

Live performances streaming by DJs from anywhere worldwide can be held in the Metaverse pool venues. You will have your favorite artist perform in the Xxxxx metaverse pool venue. It is where 300 to five hundred people can get together to enjoy themselves.

In summary, visitors have many options to choose from on Xxxxx Metaverse. These include – live performances, concerts, games, stores, clubs, pool venues, arcades, gyms, group discussion forums, crypto-asset exchanges, concert venues, etc. It is a real-life virtual environment. A realm where the visitor can manipulate a blend of visuals, sound, and technology to deliver an unforgettable and engaging out-of-this-world experience. It will be a gathering Hub where people of different preferences and requirements can gather and enjoy.

Visitors, brands, celebrities, influencers, crypto-asset investors, and traders can earn, expand their social media presence, get entertained, and enjoy.

Salient features of the Xxxxx Metaverse platform are:

Celebrities, influencers, and brands can do live events, performances, shows, and launch advertisement campaigns.Brands can own or rent virtual stores to display merchandise and services and promote products.Virtual property can be bought, sold, and traded. Brands and others can rent out/lease retail stores just like in the physical world.Celebrities and influencers can create virtual avatars of themselves, conduct live performances, and allow fans and others to interact with them like never before.Specialty stores at attractive locations will become gathering places for enthusiasts. Events, shows, and product demonstrations organized in such sites will draw visitors, enhancing a brand image that will translate into higher sales.It will have private islands where you can spend time with friends and loved ones. You can host live video streaming concerts, play games, hold events, parties, etc.There will be concert halls for performances, banks, and exchanges to transact into cryptocurrencies, NFTs, and other crypto-assets; discussion forums for discussions, seminars, and presentations.Clubs and pool venues to socialize, make new friends, and listen to music. Here events and shows can be organized. Gyms will be where trainers can hold training sessions and learn about fitness regimes.

Security, administration, and authentication

Xxxxx metaverse uses advanced blockchain technologies to keep users’ data safe and secure. The technology protects visitors from identity theft, fraud, and personal privacy breaches.

While users control their digital identity, fake users cannot enter our Metaverse. We have partnered with Veriff to authenticate every virtual avatar on Xxxxx and prevent using another avatar. We have zero tolerance for unethical activities and misbehavior and do not hesitate to ban players permanently from our platform.

Influencers with a fan following over social media platforms can import them to Xxxxx.

Xxxxx customers

Games are the most popular use case in the Metaverse. Celebrities, influencers, and brands leverage games for promotion and increase their social profile.

Xxxxx Metaverse users will have a profile similar to that of gamers. The typical Xxxxx user profile has been created, and its features are encapsulated below: (DELETED For confidentiality)

Xxxxx Metaverse user persona

Newzoo has identified nine personas that capture all types of gamers today. The personas are summarized below:

Ultimate Gamer  (14%) Loves gaming and spends money and free time on games

Around Enthusiast (10%) are interested in all types of games, from watching to playing

Conventional Player (3%) has plenty of gaming devices and loves playing but do not love to watch others play

Subscriber (21%) prefers high-quality free games. This individual spends on games if needed.

Lapsed Gamer (15%) prioritizes other things than gaming

Backseat Viewer (6%) used to play a lot  before now prefers watching others play

Popcorn Gamer (14%) gaming is not a favorite pastime for this segment, but he loves watching others play

Hardware Enthusiast (9%) is always updated about the latest gaming gadgets, consoles, etc.

Time Flier (23%) plays games during free time. The individual prefers mobile games.

Source: Gamer segmentation

The Xxxxx customer base is wide and large. Customers are eager for more.

Xxxxx business model

Xxxxx Metaverse is coming at the very early stages of this technology’s growth cycle. With demand rising rise, Xxxxx Metaverse has limited downsides.

The business opportunity can be leveraged with an appropriate business model.

Xxxxx has the option to choose from multiple business models. Various models have been analyzed: Anything as a service, platform, e-commerce only, shop in shop and pay-per-use. Finally, the following two business models were shortlisted:

Anything as a service: Xxxxx Metaverse has a diversified offering base. Revenues accrue with users paying to use it over the internet.Pay per use: Here, a customer pays for the actual usage of a service. The service is measured in time, the number of clicks, and bytes consumed.

Business Model Canvas

Based on the suggested business models, the business model canvas for Xxxxx Metaverse is enclosed below: (Business model canvas deleted for confidentiality)

 

Business model canvas

Xxxxx Metaverse will use its partner ecosystem to build various required functionalities. The partners will be leveraged to provide their customers with end-to-end services, including design, implementation, and hosting per each customer’s requirements. Xxxxx platform will have a crypto exchange where investors can trade crypto assets like cryptocurrencies, NFTs, etc.

The business model focuses on business development, partnership development, and marketing. Given the diversity of its offerings, building technology capabilities for each technology need will divert the focus of the venture from concept designing, planning, and implementation. For this reason, the development and implementation of the platform offerings will be outsourced to specialist partners. A small system integration team of business architects and technology planners will be inducted initially to help structure the implementation.

A transparent services cost structure will facilitate customers to choose and pay for the desired service. Anything as a service and pay-to-use business model will help the company focus on sales, marketing, relationship building, and organization development.

The business models were put to a PESTLE stress test to identify business risks to the venture. The PESTLE analysis review is presented below:

Pestle analysis

The Pestle analysis shows that Xxxxx Metaverse will likely face a geopolitical risk when it plans to extend its business beyond the US and Europe into Asia, specifically China.

Workplan, operations, and management

Xxxxx Metaverse implementation will have three phases:

Preparation PhaseOrganization Build PhaseOperations Phase

A high-level work breakdown structure is presented below:

TasksQ1Q2Q3Q4Q5Q6Q7Q8Q9Q10Q11Q12Preparation PhaseDesign business and technology architectureIdentify functionality that can be reused from YyyyCustomize functionality that can be importedPrepare Xxxxx Metaverse for launchMarket test service ready for roll-outValidate projected revenues from test resultsOrganization build phaseHire core tech team of architects and plannersInduct business operations core teamInduct sales and marketing core teamOperations phaseBuild partnership ecosystemMonitor performance against operational indicatorsRe-evaluate business strategy at the end of yr2Re-evaluate business model and plan at the end of Yr 2Restructure and implement modifications

 

Preparation Phase:

The Founding Team has already prepared a draft business architecture. An architect will be inducted to prepare a detailed business and technology architecture for the venture. This individual will also review the existing functionality in Yyyy, a platform owned by the Founders. Many of the concepts enunciated in the Xxxxx Metaverse have been tested and validated on Yyyy.

An outsourcing team will be deployed to pick artifacts cleared by the artifacts and implement these on the Xxxxx platform. Once this import is completed, the operational core team will test the performance of the functionalities in a rigorous market test. It will be a short real-life test phase. The test will cover technical functionality. It will also validate the revenue and cost numbers. If required, these will be modified, and suitable modifications of cost and revenue projections will be made.

Organization Build Phase:

The core of the Xxxxx organization will be inducted during the early phases of the project. It is a very critical phase of the project. The individuals placed should be fully on board with the Founders’ vision. The core team- technical, operations, and marketing will be a skeletal team handpicked by the Founders. These individuals will form the kernel around which the entire organization will be built.

Staffing Schedule

PositionPeriodMode of hiringSolution ArchitectThree monthsFreelanceOperational HeadAnnualFull timeSales and Marketing HeadAnnualFull timeLegalAnnualContractFinanceAnnualContract

 

Operations Phase:

Full-fledged operations are expected to commence by the fourth quarter after project kick-off. A high-level work breakdown has been presented in the workplan.

Budgets and projected cashflows

 

Project costs have been split into Development and Implementation Staffing costs. Development and Implementation costs are based on average development costs offered by outsourcers.

The revenue estimates have been derived from the CAGR growth averages published by Bloomberg Intelligence, Google Finance, and other reliable sources. Unlike many technology-oriented projects, revenues start overtaking costs from the 2nd year onward. In three years after launch, the benefit-cost ratio is projected to cross 2.0.

Xxxxx Metaverse Cost Revenue     YrYrYrYrCOST COMPONENTSNumberRatePeriod in months0123Development and ImplementationGaming platform integrationLS100000Concert venuesLS25000IslandsLS25000PoolsLS25000GymsLS25000ArcadesLS25000StoresLS25000ClubsLS25000Discussion forumsLS25000CryptoexchangeLS100000Maintenance10% build cost400004000040000Sub Total400000400004000040000Staffing costsTechnical architect110000330000Operations1150001290000180000180000180000Marketing and sales1150001290000180000180000180000Finance150001230000600006000060000Legal1LS5000500050005000AdministrationLS100001000010000TravelLS100001000010000Sub Total245000445000445000445000Total Costs645000485000485000485000REVENUE COMPONENTS    YrYrYr   Average Industry CAGR0123Gaming advertisement28%500006400081920104857.6Fashion28%500006400081920104857.6Other brands28%500006400081920104857.6Sports28%500006400081920104857.6Concerts25%50000625007812597656.25Shows25%50000625007812597656.25Other events25%50000625007812597656.25Real Estate31%500006550085805112404.6Celebrity Influencers35%500006750091125123018.8Other Influencers35%500006750091125123018.8Cryptoasset investors22%50000610007442090792.4Total Projected Revenues5500007050009045301161634Benefit-cost ratio0.851.451.872.40Key people

 

 

Data Sources:

https://www.bloomberg.com/professional/blog/metaverse-may-be-800-billion-market-next-tech-platform/ ; https://www.statista.com/topics/8652/metaversehttps://financesonline.com/number-of-gamers-worldwide/#:~:text=Newzoo%20reports%20there%20were%202.69,market%20an%20estimated%20%24189.3%20billion.https://www.xrtoday.com/virtual-reality/gaming-in-the-metaverse-the-next-frontier/https://www.thedrum.com/news/2021/02/05/gaming-2021-will-transform-how-brands-interact-with-consumers-foreverhttps://www.statista.com/statistics/1092819/global-influencer-market-size/https://www.marketsandmarkets.com/Market-Reports/influencer-marketing-platform-market-294138.htmlhttps://influencermarketinghub.com/influencer-marketing-benchmark-report-2021/https://marketingtechnews.net/news/2022/jan/17/more-than-half-of-social-media-influencers-participate-in-the-metaverse/https://www.voguebusiness.com/technology/what-influencer-marketing-looks-like-in-the-metaversehttps://www.bloomberg.com/professional/blog/metaverse-may-be-800-billion-market-next-tech-platform/ ; https://www.statista.com/topics/8652/metaversehttps://newzoo.com/news/introducing-newzoos-gamer-segmentation-the-key-to-understanding-quantifying-and-reaching-game-enthusiasts-across-the-world/

 

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The Metaverse – Is it for real?What are NFT and Metaverse?Metaverse : How are people making money by purchasing land in Sandbox Metaverse?

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White paper: Cryptocurrency exchange

https://xxxxx.org/

TABLE OF CONTENTS

SUMMARY  1

XXXXX BUSINESS POTENTIAL  1

VISION   1

MISSION   1

CORE CONCEPTS  1

PRIMARY USE CASES  1

COMPETITIVE ANALYSIS  1

THE NODE ECOSYSTEM   1

BLOCKCHAIN ARCHITECTURE  1

COSMOS NETWORK  1

BUSINESS SERVICES  1

ROADMAP  1

OPERATION STRATEGY AND MODEL  1

DISCLAIMER  1

SUMMARY

Blockchain technology is changing the world as we know it. It continues to evolve and impact the lives of millions around the world by streamlining services, offering income and rewards, allowing for NFTs and play-to-earn games to be realized, and much more. Spending on blockchain solutions by businesses is forecast to hit $11.7 billion in 2022. Blockchain processing is computing power intensive. Building the computing power for blockchain processing is a constraint—the business need and the challenge lie here.

The Xxxxx technology and business model focuses on the use of decentralized computing. It leverages idle processing power lying unutilized in the billions of individual mobile devices. Under the Xxxxx technology and business model, any individual can deploy the idle processing power of a mobile device in blockchain processing. Under the Xxxxx business model, mobile device owners can earn as they sleep. Xxxxx users will leverage edge computing for interacting.

In the first phase of the Xxxxx rollout, the technology and business model will be tested in the world’s most vibrant and receptive market – the US. Xxxxx intends to scale up rapidly to other jurisdictions offering mobile device owners the opportunity to earn by deploying individual mobile devices when idle on the Xxxxx platform.

 

XXXXX BUSINESS POTENTIAL

According to Bernard Marr’s article titled Five Big Blockchain trends in 2022 in Forbes, blockchain is one of the most exciting tech trends. The technology can improve security and integrity in any system that involves multiple parties sharing access to a database. Spending on blockchain solutions by businesses is forecast to hit $11.7 billion.

The technology is hugely compatible with the Internet of Things. It is great for creating records of interactions and transactions between machines. It could be used for machine-to-machine transactions. It will enable micropayments made via cryptocurrencies. The ongoing rollout of 5G networks means greater connectivity between all smart devices and the emergence of new types of data transactions, including blockchain transactions.

In a world where counterfeiters are known to create and sell fake vaccines, blockchain can be used to authenticate vaccine shipments and trace their point of origin. A pilot project of IBM uses blockchain to unify vaccination rates and efficacy recording across various tools and platforms. It can identify a batch’s unusually high side effects within three days to just a few seconds.

Use cases on the blockchain are emerging worldwide, and the trend will strengthen in the future. There is unanimity amongst tech industry watchers on blockchain technology’s immense utility and business potential.

The Xxxxx technology and business model focuses on the use of decentralized computing. Its business model is closely linked to the growth of blockchain use cases. It helps solve an urgent business need around the need for massive amounts of computing power required in blockchain processing.

The faster the growth of blockchain technology-based use cases, the greater the business value of Xxxxx.

Xxxxx enables low latency and microprocessors to operate as node validators. Its node architecture through edge computing enables the processing power contained in any mobile device to participate in the CPU/GPU tradeoff.

Under the Xxxxx technology and business model, any individual can deploy this idle processing power in blockchain processing. We know that a huge amount of idle processing power is unutilized in individual mobile devices.

Blockchain processing is computing power intensive. The currency to participate in blockchain processing sharing is Xxxxx NFTs -PROM. An individual buys the PROM and begins gainfully using the available idle processing power of an idle mobile device in blockchain processing.

You can compare Xxxxx to developing a project and minting a token. You then set up a contract that uses escrow funding or create a freelance job. Once you join our platform, you become part of a business advancement model.

VISION

The vision of Xxxxx is to grow the Xxxxx network through affiliate marketing and outreach with partners. It will enable a system of tokenomic rewards that benefit the masses and a suite of business services on top of the Xxxxx blockchain.

Xxxxx has positioned itself as an advanced form enabling software to achieve this vision. It uses an architecture that is unique and valuable because of its node staking rewards and edge computing models. Many millions of people use smartphones and cell phones. The processing power of these devices is harnessed through the power of Xxxxx’s edge computing architecture. Users and businesses can now take advantage of opportunities for:

Data storageFile transferMessagingDocument servicesEscrow servicesContract managementWorkflow automation using smart contractsMinting NFTSFundraising initiativesMarketing and outreachMuch more

Xxxxx is a platform powered by the people, for the people. It is designed to help users grow their earnings through innovative staking models, business service applications, and specialized blockchain protocols that engage in edge computing.

Xxxxx started as a vision to allow users to mine cryptocurrency with edge computing models. The platform has grown to include a full-scale blockchain architecture to provide a full suite of business services and special rewards.

MISSION

Promehio’s mission is to grow and scale to be one of the most rewarding blockchain platforms today by offering real rewards and business services to its users. We are achieving that goal using an advanced architecture designed with the end-user. Our blockchain platform rewards and incentives ensure the masses are targeted appropriately and their expectations are met.

CORE CONCEPTS

Users interact with the platform around the core concept of edge computing. The blockchain is powered by a variety of decentralized nodes which power the network.

While most of these nodes are powered by large computers, we enable a process where mobile devices, smartphones, and smaller CPU/GPU processors can also feed the blockchain. Another one of the core concepts is to create a mobile-centric blockchain that can be powered by smartphones using an app (Android & iOS). These node validators can earn PROM tokens to the amount of computing power donated.

Similar applications will develop as blockchain technology’s decentralization model takes a stronger foothold in how computing power can be assigned or designated. It will allow the everyday person, regardless of location, to harness the benefits of Xxxxx.

 

PRIMARY USE CASES

Xxxxx is one of the world’s most diverse, compelling, and unique blockchains. We have identified a series of primary use cases to paint a clearer picture of what we are trying to accomplish with our long-term architectural goals. The reality is that the world continues to evolve into a series of networked blockchain interfaces that integrate into our daily life as part of the internet of things movement. Our solution to this model is to join these devices in a way to power the Xxxxx blockchain through a rewards and earnings model:

Earned each hour, you are active on the networkAccrues and registered in the blockchain register

Once you have your PROM coin in your wallet, you can do various things with it. That includes transferring it to others on the network with a registered wallet as payment transfers or gifts. Your PROM holdings also allow you to purchase enhanced value-added services as part of being a member of the platform:

Create a TokenStake a TokenEscrow and deal-making servicesChat with other membersFTP servicesSurvey and Research Analytics ServicesBusiness Development Services

The applications and services on the platform evolve with the needs of our users.

It acts as a business facilitator and incubator while feeding energy back into the network to power it.

COMPETITIVE ANALYSIS

A competitive analysis of the blockchain landscape was conducted as part of a requirements review to engage in project scoping mechanisms necessary to advance the development of a whitepaper and pitch deck. The following materials were used as a guide for the development and research into the field of blockchain technology.

What most people fail to realize is the distinction between a blockchain, and cryptocurrency, which are two very separate things. In our development efforts, we focus specifically on architecture and design-related processes for establishing the development of a native blockchain. Cosmos SDK and related applications create a blockchain architecture that engages various business service offerings.

THE NODE ECOSYSTEM

Operating nodes power the network and are composed of devices that operate under a decentralized framework to ensure network longevity, strength, and efficiency. Cloud services reward members for their “stake” using less latency and more efficient power technologies. Unlike bitcoin, which requires hashing power, this model uses computer power to serve the network under a proof of stake model.

 

Edge Computing interfaces to mobile phones for data sharing, analysis, and power. (NODES)

BLOCKCHAIN ARCHITECTURE

Xxxxx is a mobile blockchain network that leverages the power of numbers. Each user is a node that can perform a series of actions depending on what is needed and operate autonomously. Xxxxx will provide services that compete with many popular services, such as Whatsapp/signal/telegram, DocuSign, NFTs, and encrypted/distributed file storage. Users can contribute CPU/GPU resources to the network during idle times (when they are sleeping or not using other networked services).

– Users earn Xxxxx for every hour they operate on the network, regardless of if they are providing an action

– Users have a ‘trust score’ which increases over time based on how reliable they are, how often they are on the network, and how long they have been part of it. The trust score increases the amount of Xxxxx they earn each hour (operates like a multiplier).

The architecture uses edge computing modeling so that resources tap into idle CPU/GPU resources nearby, then search further in the cloud if needed. The architecture depends on various languages and solutions based on the Cosmos Network SDK and in-house engineering for the business services side.

COSMOS NETWORK

The Cosmos Network, more formally known as the “Internet of Blockchains,” is a building block for developers to create their blockchains and cryptocurrencies. It uses an “inter-blockchain protocol” for NFT minting, multichain sends, and other useful options provided by external chains.

Staking, token minting, escrow services, file sending, and open-source SDK models give developers a competitive edge when approaching the functionality and requirements needed for Xxxxx. After discussion with developers, it was deemed that a Substrate approach to development using inter-connected protocol would satisfy the objectives required by Xxxxx.

The native currency of Cosmos is called Atom and uses node-based reward systems so that decentralization can occur across the network.

BUSINESS SERVICES

While our users earn tokens, we have an array of spending options using the PROM tokens as part of the incentivization strategy. This strategy feeds directly into the principles associated with a token economy, as users will earn and spend tokens based on a variety of business services:

Monster Job SearchWeb tracking and analysis using shared statisticsBusiness agreement with escrow systemMint NFTsBusiness SurveysEncrypted Data StorageDocument Signature ServicesFTPChatAudio RecordingsROADMAP

 

ActivitiesSept 2022Oct 2022Nov 2022Dec 2022Upgrade Front End of Web Interface    Write Whitepaper    Writer Pitch Deck    Begin Marketing    Model and Design the Platform Engineering Document    Update Whitepaper with programming schematics    Begin engineering the blockchain and adding PROM node staking    Grow Node Staking Users    Continue Marketing Xxxxx    Create Token Minting on Xxxxx Chain    Develop Marketing components for Xxxxx Businesses, including publishing services, Whitepaper, Marketing Services, and ICO listing    Create Contract and Escrow Model    Implement Survey System    Implement Data Storage Facility with PROM Token    Establish FTP Mechanisms    Update Document Automation Workflow to include Voice Recording Features    Begin Testing Freelance Platform Architecture where users can submit Proposals    

 

OPERATION STRATEGY AND MODEL

Xxxxx will test its business strategy and business model in the US. The US is the best and fastest market in blockchain technology research and evolution. It is also least constrained by regulation.

The operation model test results will yield valuable data on operating elements, use cases, and customer preferences. Analysis of test data will help strengthen the operating model.

Xxxxx will have a conservative approach toward investment. It will use low-cost-organic marketing approaches in digital marketing to build brand presence. Potential customer outreach and awareness building will be preceded by customer segmentation, creating different customer personas.

Marketing channels for branding, customer outreach, customer acquisition, and sales will be identified. All digital marketing tools from SEO, blogs, articles, white papers, and short and long-form content will be created and distributed on social media platforms. Email marketing is a low-cost tool with a very high return on investment. The mechanism will be used for building customer awareness and marketing funnel.

As the strategy, business models, and best-performing marketing channels crystallize, Xxxxx will transition to influencer marketing, display, and other paid ads and paid social media. These efforts will help further build the marketing funnel. Given the exponential growth of blockchain technology usage, we do not envisage challenges to building customer awareness and acquisition.

Marketing and outreach may include referral systems, dedicated marketing programs, leaders, and executives. A rewards system will help people realize the benefit of joining Xxxxx and spreading the word to friends and family.

Employees and customers will benefit by engaging with the system’s services. They will get an opportunity to participate in new ventures. They will collaborate, participate in marketing plans, and become part of the growth model set forth by Xxxxx.

DISCLAIMER

This Whitepaper has been written for information purposes only. It does not express the opinions, thoughts, interpretations, or ideas of Xxxxx founders, consultants, affiliates, partners, users, investors, or other tradespeople who may read this paper. It should be treated as an information item and not used as a means for constituting investment advice or any other advice but relied upon solely as information for information. Do your research regarding technologies about blockchain technologies and any other ideas or concepts mentioned above that may not be in your particular industrial scope or field of knowledge. Please research technologies about tokens or fungible tokens and consult experts to clarify your understanding of blockchain technology’s functions and how it operates. Xxxxx does not purport its Whitepaper to be the leading document in this field of study. It has created a wealth of information and technology that enhances the information available for researchers, developers, investors, platform users, and its overall readers.

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Business model selection fundamentals for startups

I was asked the following question on business models selection on quora –

What are the advantages and disadvantages of traditional and digital business models for startups? Let me share my response here-

There are around 108 business models that any business decides to adopt. Uber, for instance, could choose from the following four:
Cross-selling
The Uber driver will sell other products/services. (e.g., selling souvenirs when giving tourists a ride).
Licensing
We are applying the technology of Uber to another service (e.g., starting UberBnB).
Bartering
Users don’t pay a certain price, but other goods or services are directly exchanged for the ride. (e.g., exchanging food or other groceries for a ride).
Auction
Rides will be sold by auction.

Let’s look at another example of a product- Microsoft Office. Microsoft used to sell Word and Excel to people like you and me. But now they offer Office360 in the cloud. You don’t buy and own the software, but you can use it whenever possible. So they changed their business model from a product – selling software – to a service – offering office in the cloud.

I am trying to illustrate with these two examples that there is no such thing as traditional or digital when it comes to business models. Business models are all about capturing value for your customers and your company. The business model selection will depend on understanding your customers. You should look at customers closely, segment them and profile them in as much detail as possible.

Think about the service or product you are taking to the market, analyzing along the way what is the best way to offer these to your customers so that they bring value to not just your company but also the customer. Of course, you will also have to look at your competitors closely, analyzing them comprehensively. Once you profile the customers, your company offerings, and your competitors, you can start thinking about choosing the business model.

Business model selection depends on the strategy of a business, the market environment, the nature of the offering, and above all, your customer. Think carefully before selecting one or more business models from the portfolio of 108 business models.Similar Posts:

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Why strategy evaluation is so important for business growth and survival?

Strategy evaluation is critical to a company’s business growth and survival. We live in a dynamic, constantly changing environment. Both external and internal changes impact it. Change is taking place internationally and at home. Customer preferences, needs, and wants also evolve.

Successful companies periodically undertake strategy evaluation of their business strategies. In some extreme cases of distress, they may want to look at their business models. Companies also look at their marketing strategies and develop and tweak existing marketing plans. Nimble companies with dynamic leadership successfully steer their companies by regularly adapting their strategy and marketing plans to evolving business environments. These companies build successful, sustainable, and constantly growing businesses.

Let me illustrate the above-enunciated concepts with a few examples.

Infosys, the Indian IT services company; Big Bazar, the Indian retail company; Spicejet, the airline; and Facebook, the social media giant, went through turbulent times. Strategies and organizational changes resulted in Infosys surviving and subsequently flourishing. Big Bazar was unable to make the strategic changes and went down under. Spicejet is unable to restructure and re-invent itself and is struggling to survive. Facebook is in the process of downsizing and strategy resetting. The company is taking a close look at the privacy and data security.

Each of the cases listed above as examples is different. The case of Facebook probably is a case of re-invention and re-imagining the company. Strategic changes in the company are probably timely. The social media giant is facing headwinds coming from changing customer changes.

Twitter is another example. The strategy evaluation and restructuring process are ongoing in the case of Twitter. Strategy change was delayed in this case, and the company was struggling. It required a change of owners for Twitter. I think Facebook will continue to flourish because it took timely action. Twitter’s strategic changes too will also succeed. Spicejet, I suspect, was too late to bring about strategic changes and may ultimately see a change of hands or even go down under. It is a case of a company that did not know the importance of periodic strategy evaluation and re-invention.Similar Posts:

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How can young entrepreneurs build a successful business?

A successful business is built not by marketing but by creating a customer-centric business strategy. Any company, young, not so young, or old, can be made to stand out in a competitive marketplace. The main impediment to that happening is the unwillingness of leadership to change, restructure and redesign the organization’s business model, structure, business processes, attitude, and go-to-market approach. Another reason for a company’s failure is the entrepreneur’s mindset that ethics and organizational culture are good to have and nice to talk about virtues. Still, the focus should be on margins and profit. Such organizations are also unlikely to gain a competitive edge over competitors. Ultimately, they wither away and disappear.
A company stands out against competitors when its business strategy, business model, and marketing strategy are aligned and designed to focus on customer satisfaction and are customer-centric. I see so many entrepreneurs believing that they can market themselves to success. That does not happen. Let us look at some successful companies.
Sam Walton, the Founder of Walmart, was focused on the customer. He insisted that store managers observe the principle of everyday low prices. He was obsessed with providing his customers with products at a price point that was the lowest in the market. He achieved it by buying in bulk, streamlining the supply chain, and focusing on logistics efficiency, technology, and delivery processes. He opened his stores in the rural heartland of America, where real estate costs were the lowest. He was the first to use technology to improve operational efficiency. He built one of the largest retail stores company in the world by focusing on customer needs and wants.
In India, the Tata group is obsessed with ethics and values and has built its brand image around these virtues. It is not that the company has the most efficient business processes, but the company has been built on the foundation of ethics and trust. It is this value system that attracts customers to its business. The group’s successful business rests on its focus on brand building.
Starbuck’s focus is on customer experience, and Airbnb’s successful business model offers customers a home environment and Uber convenience; Southwest airlines focus on low prices and online performance. Looking closely at each of the successful companies’ business models and the reasons for the failure of those who did not succeed, you will observe the following common features:
A great business strategy, a customer-aligned business model, a strong and enduring focus on ethics, a customer-centric attitude, and an efficient business process.
To young entrepreneurs, you can build sustainable companies and successful businesses not by marketing but on the back of a business strategy, with the most efficient and seamlessly operating value chains.Similar Posts:

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