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Market Planning for New Industrial Products (Marketing Management Series)
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Jean-Marie Choffray
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Gary L. Lilien
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— published 1980
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Ever invested. Ever failed. No matter. Invest again. Invest better: Thoughts, facts and rules for learning by investing
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Charles Pahud de Mortanges
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A new approach to industrial market segmentation
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Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences
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Methodology for Segmenting Industrial Markets: On the Basis of Buying Center Composition
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Industrial Adoption of Solar air Conditioning: Measurement Problems, Solutions and Marketing Implications
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Jean-Marie Choffray
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Gary Louis Lilien
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A new Approach to Industrial Market Segmentation
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Gary Louis Lilien
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An Empirical Study of the Industrial Marketing Mix
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Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition
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Gary Louis Lilien
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An Operational Structure for Assessing Industrial Response to Marketing Strategy: Overview
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Jean-Marie Choffray
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Gary Louis Lilien
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