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Market Planning for New Industrial Products by Jean-Marie Choffray Ever invested. Ever failed. No matter. Invest again. Invest b... by Jean-Marie Choffray A new approach to industrial market segmentation by Jean-Marie Choffray Methodology for Investigating Differences in Evaluation Crite... by Jean-Marie Choffray Methodology for Segmenting Industrial Markets by Jean-Marie Choffray Industrial Adoption of Solar air Conditioning by Jean-Marie Choffray A new Approach to Industrial Market Segmentation by Jean-Marie Choffray An Empirical Study of the Industrial Marketing Mix by Jean-Marie Choffray Methodology for Segmenting Industrial Markets on the Basis of... by Jean-Marie Choffray An Operational Structure for Assessing Industrial Response to... by Jean-Marie Choffray


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