Peggy Jaeger's Blog, page 295

June 15, 2015

Who's your audience?

This past weekend my darling daughter helped me with a marketing and promotion plan for my current books and the ones being released soon. I will admit, my head was spinning when we were all said and done, but we got a great deal of work finalized and many things updated and changed.

One very vital question she asked me -among the hundreds she did – was “Who is your target audience? Who are you trying to reach to sell your books to?”

My first thought was “Romance readers,” but she quickly convinced me that was too broad an audience for what I write. And she’s correct. There are so many sub-genres of romance fiction that I know I don’t appeal to all of them. I don’t, for instance, write paranormal, werewolf sagas, erotica, or Y.A. I write contemporary romance stories about strong women. Most of the ages of my heroines fall between the 23 and 45 year old age group. I try to write heartfelt, funny, and emotionally wrenching stories that lead to the ultimate H.E.A. that every person wants and desires.

Her response to that was, “That’s your target audience.”
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Published on June 15, 2015 06:53 Tags: contemporary-romance-writer, romance-writer, romantic-fiction, target-audience

June 8, 2015

A visit with author Joanne Guidoccio

Today, Author Joanne Guidoccio is my guest. She has new book coming out this week that promises to be a winner! She's also having a giveaway - read on down to the end for a RAFFLECOPTER chance at an Amazon gift card.

Joanne, I'm so excited to have you here today.



4 More Days!!

Peggy, thanks for participating in the countdown to A Season for Killing Blondes.

I consider protagonist Gilda Greco to be my literary twin. She’s approximately 70 percent of me and shares many of my interests. As non-athletes it took us a while to find a preferred physical activity, but once we discovered yoga, we were hooked.

In my case, it took over three decades of yoga trials...



March 1984

The blonde willow was out of her comfort zone.

As she removed a borrowed parka, four sizes too big for her perfectly toned size zero body, she sighed deeply and tossed her Farrah Fawcett curls. The California yogini was not impressed by winter in March and seven less-than-enthusiastic students in Sudbury, Ontario. She spoke eloquently about her personal journey, and then demonstrated her pretzel-like ability to contort her body in unimaginable poses.

Impressed and intimidated, we dreaded the short lesson that would follow.

She did not consider our beginner status. Instead, she continued with her favorite poses, and we struggled to follow.

Within minutes, I developed a tickle in my throat and started coughing uncontrollably. I quietly left the room and closed the door behind me. I had a drink of water, but my cough still persisted. I assumed the walls were soundproof, but I was wrong. I found out later that my loud and persistent bark was heard throughout the remainder of the short yoga session. When I re-entered the room, I received several looks of concern and pity. As for the blonde willow...she had transformed into a blonde oak.

Fast forward twenty years.

After sharing the usual advice about portion control, exercise and stress management, my oncologist urged me to take up yoga. Memories of the blonde willow/oak still lingered and I tried not to show my frustration. But my oncologist persisted and I agreed to give yoga another try.

I bought the clothes—sleek, black yoga pants from Roots and several Life is Good t-shirts—and signed up for a weekly yoga class with a very charming (and highly recommended) instructor. He gave each of us individual attention during the first class. At the beginning of the second class, he distributed business cards and chatted about his multiple sideline businesses. By the third class, the other students were writing checks for his wonder products. I was not impressed and did not return.

A few months later, I heard about a new yoga instructor who was offering classes in her own home. When I called, she assured me the course was geared for complete beginners with no previous experience. She sounded surprised when I asked if she had a sideline business and stressed that yoga was her main focus.

Reassured, I showed up and was pleased to see only two students in the room. Within a few minutes, an active and poorly trained Boston terrier joined the class. She eyed me with interest: I was the new girl, fresh meat. The dog spent a lot of time circling and sniffing me throughout the hour-long class. As for what happened during Downward Dog...I shall leave that to your imagination.

Three yoga trials. Three strikes. Yoga was out.

All that changed during the second summer after retirement.

I had just picked up Wayne Dyer’s latest book, Excuses Begone! and read the entire book in two sitting. I was drawn to his suggestion for practicing yoga and imagined myself having a conversation with the motivational guru.

excuses begone!

“You must give it another try, Joanne. I’ve been practicing ninety minutes every day for the past four years and I’ve noticed a lot of positive changes. I got rid of all those aches and pains I inherited from three decades of running and tennis.”

“That’s wonderful, but I can’t see myself doing yoga every day. For one thing, I would have to take lessons. I don’t like following DVDs or books.”

“Take a few lessons. What’s the big deal?”

“I’ve tried that before.” I gave him a brief summary of my three yoga trials.

He shook his head. “You have to give yoga an honest thirty-day trial.”

“Thirty days!” I couldn’t imagine lasting that long. “Do you know how expensive that will be?”

He repeated, “Give yoga an honest thirty-day trial.” He added, with twinkle in his eye, “You’ll feel better and you may just stop making so many excuses.”He pointed to the cover of his book.

I was skeptical, but I had to admit he was right. I had not given yoga a fair trial, and I had a tendency to make excuses. I decided to wait until the fall and then investigate the different yoga studios in town.

A few days later, the following ad appeared in a local paper:
Unlimited Yoga during the months of July and August for $160

I imagined Wayne Dyer laughing and whispering, “The universe has spoken. No more excuses.”

I planned to attend three classes a week and see how I felt by the end of the summer.

I was hooked after the first week.

The classes were small and the instructors were able to work with me on an individual basis. I test-drove all the instructors and then zeroed in on my favourites: Amy, the social worker from Newfoundland who had completed her training in India; Claudia, the young mother who offered a structured class that appealed to my left brain tendencies; and Lisa, the quintessential (and kind) willow.

It was reassuring to discover that all my body parts were working and reporting faithfully for yoga duty. I felt myself growing healthier and stronger with each stretch, breath and positive thought. And I didn’t feel pressured or frustrated when I struggled with a pose. I kept repeating Lisa’s mantra: A yoga pose is a journey, not a destination.

I still have my personal challenges, but I am less reactive and more inclined to let things go. Instead, I gravitate toward that beautiful place where I can step out of time and leave all my concerns behind.

Namaste



A Season for Killing Blondes

Hours before the opening of her career counseling practice, Gilda Greco discovers the dead body of golden girl Carrie Ann Godfrey, neatly arranged in the dumpster outside her office. Gilda’s life and budding career are stalled as Detective Carlo Fantin, her former high school crush, conducts the investigation.

When three more dead blondes turn up all brutally strangled and deposited near Gilda’s favorite haunts, she is pegged as a prime suspect for the murders. Frustrated by Carlo’s chilly detective persona and the mean girl antics of Carrie Ann’s meddling relatives, Gilda decides to launch her own investigation. She discovers a gaggle of suspects, among them a yoga instructor in need of anger management training, a lecherous photographer, and fourteen ex-boyfriends.

As the puzzle pieces fall into place, shocking revelations emerge, forcing Gilda to confront the envy and deceit she has long overlooked.

Trailer

https://youtu.be/QURgFbybQVw

Buy Links

Amazon (Canada) - http://is.gd/t0g1KZ

Amazon (United States) - http://is.gd/jADjPp

Amazon (United Kingdom) - http://is.gd/8mknFJ

Amazon (Australia) - http://is.gd/r843iX

Kobo - http://is.gd/BpO9gY

Rafflecopter

http://www.rafflecopter.com/rafl/disp...?



Meet Joanne:

Guidoccio 001

In high school, Joanne dabbled in poetry, but it would be over three decades before she entertained the idea of writing as a career. She listened to her practical Italian side and earned degrees in mathematics and education. She experienced many fulfilling moments as she watched her students develop an appreciation (and sometimes, love) of mathematics. Later, she obtained a post-graduate diploma as a career development practitioner and put that skill set to use in the co-operative education classroom. She welcomed this opportunity to help her students experience personal growth and acquire career direction through their placements.
In 2008, she took advantage of early retirement and decided to launch a second career that would tap into her creative side and utilize her well-honed organizational skills. Slowly, a writing practice emerged. Her articles and book reviews were published in newspapers, magazines, and online. When she tried her hand at fiction, she made reinvention a recurring theme in her novels and short stories. A member of Sisters in Crime, Crime Writers of Canada, and Romance Writers of America, Joanne writes paranormal romance, cozy mysteries, and inspirational literature from her home base of Guelph, Ontario.
Where to find Joanne...
Website: http://joanneguidoccio.com/
Twitter: https://twitter.com/joanneguidoccio
Facebook: https://www.facebook.com/authorjoanne...
LinkedIn: https://www.linkedin.com/in/joannegui...
Pinterest: http://pinterest.com/jguidoccio/
Goodreads: https://www.goodreads.com/author/show...
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Published on June 08, 2015 10:13 Tags: a-season-for-killing-blondes, romance, romantic-suspense, wayne-dyer, yoga

June 6, 2015

But what's it ABOUT?

I was speaking to an acquaintance the other day and she asked me what I was working on, writing-wise. I told her a new series of contemporary romance books concerning several members of the same family. She floored me when she then asked, "but, what's it about?"

Really? Didn't I just say it's a series of contemporary romance stories about a family? What part didn't she understand? A series of books? Contemporary Romance? Family members?

Then it hit me.

This chick is not a writer. Of anything. Not letters, not emails, not lists. I don't think she even writes a check, just pays everything electronically with a swipe of her index finger on her smart phone. And it was me who wasn't understanding her, not the other way around. If she had been a writer, or even remotely acquainted with some sort of writing, she would have understood the description I gave her. But she wasn't, so she didn't. She really did want to know what the book was about - everything from the plot line down to the characters and where it was taking place. To her, that's what the book was about, not my clinical, yet apt, description.

Sometimes I take for granted that people know what I'm talking about when they ask me about my writing. In truth, the only people who ever understand completely what you are saying when you discuss writing are actual writers. My non-writing friends do not know, for instance, what ARC's are. Nor do they understand the difference between line editing copy and galleys. To them, ARC is what Noah sailed on - just spelled incorrectly. Writers know it's an acronym for Advance Reader Copies of books. Line editing I still think is self explanatory(!) and galleys are not the area in the bottom of boats where you cook your meals, but the final copy of your book you need to check for any and all mistakes before it goes to print with those mistakes on the page forever.

I enjoy writing contemporary romances, but I love reading Regencies. I mentioned this to another acquaintance once and she asked, "what's a regency?" Again, really? Not her fault. Her sum total of reading concerns biographies of celebrities, PEOPLE, and Cosmo. The funny thing is when I explained what a regency romance was and told her some of my favorite authors and titles, she actually became a fan. She asked once if it was possible to turn a regency romance into a contemporary one. Hello! Anyone remember CLUELESS!??

I really do need to have more patience with, and be kinder to, my non-writing friends - of which all my close close friends are. There are so many times, though, I am happy that I belong to the NH Romance Writers of America group and the national RWA. It's so great to be able to talk about my writing with some people who never require detailed explanations of what my book is about! They get it on the first try.
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Published on June 06, 2015 09:35 Tags: contemporary-romantic-fiction, new-hampshire-rwa, romance-writing, rwa-clueless

June 3, 2015

A relaxing Retirement?

I retired from my full time job in April of this year to devote myself full-time to writing. I wanted to give you a little view into what my daily schedule now looks like. This is what I did today:

Wrote:

2 blog entires for my own website to be held in storage until needed
3 blog entries for sites I will be visiting soon

Edited:

final edits in a novella to be published next february
final edits in the third MacQuire Women series book, First Impressions, release date sometime later this year
final edits in current WIP ( writing work in progress)
Updated my website; continued Twitter marketing campaign for current book giveaway; answered "reader"emails, emailed my amazing Editor to discuss edits mentioned above.

Sent in two blog entries/release promos to websites I will be visiting this week and next

Registered for the New Jersey RWA chapter conference in October

This was all before 2 p.m., mind you - sometimes it pays to have chronic insomnia.

When my fingers got tired from typing, I did the stuff that needed to be done: grocery shopped, went to the bank, went to the recycling center to drop off, well, recyclables, went to Target, Michaels Craft store and Hallmark ( numerous graduations this month!) I did three loads of laundry, ironed, vacuumed and painted.

This is retirement?? I should go back to work, it was less exhausting!
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Published on June 03, 2015 15:08 Tags: njrwa-conference, retirement, romance-writer, romance-writing, rwa

May 23, 2015

What Literary character(s) would you like to have dinner with and why?

This is a great question to actually ask at a dinner party. Responses can be all over the board depending on how well-read your guests are and what age. I can see people in their very early twenties wanting to break bread with Katniss Everdeen or Ron Weasley. My literary tastes are somewhat more dated.

First and foremost, I’d like to sit next to Elizabeth Bennet, because I’d like to ask her to truthfully tell me, once and for all, did she fall in love with Darcy for Darcy, or for Pemberley? I’ve always been a little suspicious she really did love Darcy and that her opinions of him could change so abruptly just because he helped Lydia and the Bennet family. What, exactly, made her see him in such a different light, from the first time they were introduced, Pemberley aside?

I’d like to sit down next to Scarlett O’Hara and smack her in the head. What was she thinking? Here she’s got the original bad boy himself, Rhett Butler, all but drooling after he and she wants nothing to do with him. She pines for Ashley Wilkes, one of the most boring characters ever penned, and doesn’t see the hunkadoodle right in front of her pixie little face. What gives, Scarlett?

Breaking bread with Atticus Finch would be memorable. I’d really like to know how he came to be such a liberal thinker in a surrounding chock full of uber-moralistic and conservative viewpoints on race, color, and gender. I’d like to discuss his upbringing and ask about his parents. Did their opinions and beliefs help form him to be the man he was, or was there some internal moral compass driving him?

Sherlock Holmes is such a fascinating character that there are no fewer than three television shows devoted to him at the present time. In an age where police work was in its infancy, his brain and desire for truth at any cost can be viewed either in a positive light, or as the most simplistic narcissism imaginable. He truly believed he was the smartest man in any room, hands down. Humility didn’t exist in his vocabulary. I would love to discuss his toilet training, to discern where his total control evolved from.


Nancy Drew was the coolest character I ever read when I was 10. I wanted to be beautiful and smart like her, drive a Corvair, and just have everyone love me. She had the neatest dad, the handsomest boyfriend and the most loyal friends – in truth, she had everything I didn’t. I’d like to ask her how it felt to be so perfect. And I’d really like to hear her tell me she was far from it!

Jane Eyre. The original drama queen. Tragedy and misery follows poor, plain Jane everywhere she goes. A lousy childhood morphs into an oppressive adolescence that ends in a pitiable adulthood. Even the guy she pines for is a pain in the neck. I’d like to talk to her and ascertain if she’s one of those people who simply thrive on the drama. A day can’t pass without some sort of emotional deluge.


Holly Golightly seems to be the girl you’d love to sit next to at dinner. Witty, bright and light conversation would abound from her and I’m sure if you were a man she’d make you feel as if you were the only one in her sphere. She is named so perfectly – go-lightly – which is how she flits through life, moving without stopping or settling down, flitting from person to person, relationship to relationship. I’d probably ask her about her toilet training as well. That fear of not holding on to anything or anyone had to come from somewhere!


Madeline. Ah, sweet Madeline. Never having attended one, I’d really like the low down dirt on what it’s like to live in a boarding school. You hear so many unseemly things about them, such as the abuse, the sexual escapades, the bullying. Did our poor, little Parisian girl go through any of these things? Or was life really how it was written for her – all unicorns, butterflies, and sunbeams? And what about Miss Clavel? There’s a hidden understory there and I’m just dying to know it!

Truly, if I sat next to any of the folks at a dinner, I don’t think I’d touch a bit of food. They’re all fascinating in totally individual and diverse ways.
How about you? Who would you like to break bead with if you could?
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May 15, 2015

The Process of falling in love in a romance story

Storytellers use certain techniques to give their tales the most flavor and intrigue they can. The simple turn of a phrase, the order in which they divulge information, how the five senses are employed through the showing and telling of the story, are all ways writers tell a tale.

It’s no different, I feel, with a romance story.

How do your characters meet? Do they already know one another from their pasts? Are they friends of friends? Co-workers? Or do they glance across a Dunkin Donuts and see one another for the first time?

What past experiences have influenced how they see their present lives and how they deal with the people surrounding them? Are they receptive to love at this time, or do they shun it? Why?

Does one partner “fall” faster than the other, and if so, is it revealed or kept hidden?

Little physical nuances the characters show around one another and with no one else, provide clues to how fast and hard they are falling.

Now, take those characters, their backstories, and their present emotions, and weave a romance story around it.

It sounds a great deal easier to do than it really is. While many critics say romance stories are formulaic and predictable, there is nothing predictable about falling in love. Every human is different in how they think, react, emote, and live. It stands to reason the way they each fall in love is individual as well. A master storyteller is able to divine those differences, have the characters equipped with tools to overcome them, and create a happy ending for all involved.

In Pride and Prejudice, my all time favorite romance story, Elizabeth and Darcy fall for each other in totally divergent ways. You can see he is instantly attracted to her as a woman, but her station in life makes it hard for him to admit it to himself or anyone else. On the opposite side of the spectrum, Elizabeth despises him for most of the book. It is only when he reveals his true, kind self during the Wickham/Lydia incident, does she really get to know the person he is and her heart quite literally turns over for him. The obstacles they face of class difference and family connections make it a difficult road to happily ever after, but in the end, their love for one another helps them overcome these seemingly insurmountable problems.

Austin was a master storyteller in the way she doled out information about her characters to the reader. She shows Darcy, arrogant and haughty in his words and actions towards the Bennett family, so much so that most readers don’t like him for the first hundred pages or so. But when his softer, loving side is revealed in how he deals with his sister, we get a better feel of the true man he is. When Elizabeth is allowed to view this side of him, her heart begins to soften.

A true and gifted storyteller is able to make you think the hero and heroine will never get together, never be able to overcome the obstacles in their paths, never find that proverbial road to everlasting happiness. This is the old fashioned basis and tagline for a romance: boy meets girl, boy loses girl, boy gets girl back. When the hero and heroine finally make it to the last pages, the reader is rewarded doubly. First, with their hoped for happily ever after ending, and second, with the knowledge and satisfaction of watching two people struggle and yet still come out on top in the love department. This is the essence of a fabulously written romance.

Remember what it felt like when you fell in love for the first ( and hopefully last ! ) time. What was your story? A fast fall, or a slow, subtle buildup? Where you friends first? Co-workers? Committee members? Were you set up or did you meet by happenstance? All these little factors make your love story different from every other one, and THAT is the true process of a well written rom
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May 12, 2015

Promoting Literacy

I read at an early age and so did my daughter. In truth, I think the best gift I ever gave her was the gift of being able to read. Being carried away by a good story and getting lost in a fabulous book have provided me with innumerable hours of pleasure and escape. The ability to read, to lose oneself in a story, to imagine a world dictated by descriptions, is an amazing joy.

I discovered an absolutely appalling statistic today: the number of adults in the US who can't read is estimated at 32,000,ooo. Over 70 % of inmates are illiterate and 19% of high school grads can't read at a functional level.

This is in the United States of America! That number should be as close to zero as possible, but unfortunately, it isn't.

I'm sure any sociologist or anthropologist worth their salt could tell you why this is so, but I don't care about the reasons. I just want that number to be zero.

What kind of a society are we that accepts our people can't read? What does it say about our educational system that allows 1 in 4 of its children to grow to maturity without the ability to read? I will admit to being totally floored by these stats. Perhaps it is because I live in a moderately affluent community where school is valued. Maybe its because of my color and race and the fact that I have access to good schools, good teachers, libraries, and book stores. It could be because I value reading so much, I naively assume everyone else does.

Again, the reasons seem irrelevant when you consider the facts.

This is my soapbox request for the day: If you're reading this blog - congratulations, you can read! Now, pass that gift along. Read to your children, encourage them to read back to you, aloud. Take a kid to a library and show him the wonders to be found there. Get lost with a kid in a bookstore for hours. Make sure that reading is part of their core curricula in school. Give a child the gift of your favorite book when you were a kid, and then discuss it!

My wish for the future: 100% literacy in the greatest nation on earth. That would be us, kids, the United States of America.

Reading: it's a good thing.

More statistics about illiteracy in America:

http://literacyprojectfoundation.org/

http://www.statisticbrain.com/number-...

http://literacyprojectfoundation.org/...
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Published on May 12, 2015 15:39 Tags: illiteracy, literacy, literacy-project, public-library, reading-to-kids

May 9, 2015

Once a month...

I have the privilege to attend a meeting where I ALWAYS learn something new and I get to visit with a prolific, lovely group of romance writers.

Today I am off to Bow to my monthly NHRWA meeting.
I never fail to be uplifted, energized and awed by this group of writers and authors. They truly make me glad I write in the genre I do.
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Published on May 09, 2015 04:50 Tags: new-hampshire-rwa, romance-writers, romance-writers-of-america, romantic-fiction

May 6, 2015

this should be getting old...but NO!

So, today my newest addition to the MacQuire Women Series, THERE’S NO PLACE LIKE HOME is released. It is a scant two months since book 1, SKATER’S WALTZ went out into the book reading universe and you might think I am still basking in the wonderful-ness of the first release and that this new one is sort of taking a back burner to it.

Yeah, NO!

I feel as excited and giddy today as I did on March 3. ANY book, any work, any story I have sent into the world for public consumption has thrilled me. To know that tomorrow people will be reading about Quentin and Moira and how they fell in love is beyond exciting for me. The personal responses I have received from people who have read the first book is humbling and mind blowing. Even my father in law read it and I know he did because he was able to discuss things that happened in the book!!!

I remember my mother in law once told me she loved my husband ( her firstborn) so much she didn’t know if she had any love left over for another child. But when her first daughter was born, she realized a mother’s love knows no bounds or limits. She loved each child equally and thoroughly.

That’s the way I feel about my new release. I love the story and the people in it as much as I loved the first one.

So, I hope if you read There’s No Place like Home you will feel the same way I do.

Here’s a snippet to whet your appetite:

“Remember when your cousin Tiffany got married in the backyard here?”

Confused, Moira nodded.

Quentin rubbed her bottom lip with the pad of his thumb. “When the Reverend told Cole ‘you can kiss your bride,’ and he swooped her off the ground, spun her around and kissed her silly? Remember what you said?”

“I think I said it was the most romantic thing I’d ever seen.”

He nodded. “The exact quote was, ‘I hope someone kisses me like that some day.’”

Her grin was quick at the memory. “Pat snorted and said I’d better be satisfied with licks from the horses and Rob Roy because no guy was ever gonna kiss me.”

“He wasn’t known for tact back then.” He rubbed a hand down her back as he held her. “Remember what happened later on behind the barn?”

Because she did, she couldn’t stop the heat from spreading up her face like wildfire. When she nodded again, he said, “You wanted to know what it felt like to be kissed like that and since I was your best friend, you thought I should be the one to do it, because you – quote – felt safe with me – unquote.”

“What was I? Eleven?”

“Thirteen. And I was more than willing. Almost broke my heart in two when you said afterward, ‘I don’t see what all the fuss is about.’”

“Q—”

“Hush.” He kissed her forehead. “Ever since that day, all I’ve wanted is a second chance. Now,” he pulled her body closer, wrapped both arms around her small waist, his hands resting just above the dent in her spine. “We’re both a little older, a little more mature. Some of us are much more experienced—”

“And conceited.”

“Experienced,” he said, the laugh in his voice quiet and seductive, “and things can be so much better.”

Get your copy here or order it at your local bookstore:

Buy Links for THERE’S NO PLACE LIKE HOME

Amazon: http://amzn.to/1J1f3OZ

The Wild Rose Press: http://bit.ly/1GmM1Je

Barnes and Noble Nook : http://bit.ly/1JjMUG7
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May 4, 2015

Giveaway

Well, my first Goodreads giveaway has come and gone. I've mailed out the signed copies of Skater's Waltz to the winners and hope they enjoy the book. I must admit I never knew all that was involved once a book is published. The marketing strategy to sell books and get new readers is a full time job in and of itself. I'm not complaining because I love learning new things, it's just that it's so much! I spend probably two to three hours daily EVERY DAY on social media sites in order to promote the book and the upcoming one. Thankfully,I no longer work at a day job, so I can do this without cutting into my writing time, but I wonder, for those writers who are still employed, where the heck do they find the time to do it all? My daughter is grown and gone from the house so I don't have family obligations to worry about during the day. As long as I can make dinner in a timely fashion for my husband and I at night, and I've got time to work out everyday, I'm in a good position. But if I was still working outside the home, I'd seriously consider hiring a marketing firm or PR person to handle all this promotion.
Having said that, this is still the most exciting time of my life!
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Published on May 04, 2015 12:31 Tags: book-promotion, giveaways, marketing, social-media