Peggy Jaeger's Blog - Posts Tagged "giveaways"
Giveaway
Well, my first Goodreads giveaway has come and gone. I've mailed out the signed copies of Skater's Waltz to the winners and hope they enjoy the book. I must admit I never knew all that was involved once a book is published. The marketing strategy to sell books and get new readers is a full time job in and of itself. I'm not complaining because I love learning new things, it's just that it's so much! I spend probably two to three hours daily EVERY DAY on social media sites in order to promote the book and the upcoming one. Thankfully,I no longer work at a day job, so I can do this without cutting into my writing time, but I wonder, for those writers who are still employed, where the heck do they find the time to do it all? My daughter is grown and gone from the house so I don't have family obligations to worry about during the day. As long as I can make dinner in a timely fashion for my husband and I at night, and I've got time to work out everyday, I'm in a good position. But if I was still working outside the home, I'd seriously consider hiring a marketing firm or PR person to handle all this promotion.
Having said that, this is still the most exciting time of my life!
Having said that, this is still the most exciting time of my life!
On #Goodreads, #giveaways, and growing your brand…
to see images click on this link:
https://peggyjaeger.com/2016/12/16/on...
Okay, I’ll admit it. Until last year I didn’t even know what “growing your brand” meant. And if I’m really being honest, I didn’t know a person could be a brand.
Kim Kardashian changed that concept forever.
The reason I’m waxing prolific today about this branding topic is because I just finished a Goodreads giveaway for my newest release, A KISS UNDER THE CHRISTMAS LIGHTS. I’ve done a Goodreads giveaway for all of my books after they’ve been published, but this time I had more hits and requests than ever before, so that got me asking questions, evaluating, and thinking (always a dangerous occurrence!)
Two avenues of thought rushed through me when I saw the final number of requests for the book (613):
Romance Readers love Holiday stories and they saw this one listed, so they figured they’d take a chance on a relatively unknown author because–hey! — it was a Christmas tale, or,
People saw the giveaway listed who knew me from my previous work and wanted to really read the book and –hey!– there was a giveaway for it.
Do you see the difference in those 2 lines of thought? One is based on the genre of the giveaway, the other on name – or in this case – brand recognition.
When I was told I needed to come up with a brand by which readers would instantly be able to recognize a Peggy Jaeger book ( and I still get goosebumps when I say those 3 words together – Peggy, Jaeger, and book!) by the publishing powers that be, I thought and thought for days about what my books try to give the reader. A solid romance, for sure, with a happily ever after ending, but then aren’t all romances supposed to give the reader that? No, it needed to be different. Recognizable. Something that, when my name was read or said, would evoke the brand, like Timex – takes a licking and keeps on ticking – does. Do they even make Timex watches anymore, or am I really dating myself??”
Anyway.
After weeks of sleepless nights trying to figure this out, my daughter finally helped me narrow it down. What I write about are strong women, families, and men (hence, the romance). So, the Peggy Jaeger brand, when you hear the name associated with a book, tells you I write about Strong women, the families who support them, and the men who can’t live without them.
Simple. Genius, but simple. And remember-able ( is that a word? it should be.) And see how smart I am? I put the brand tagline in bold so when you read it, you’ll remember it. Who says you can’t teach an old dog a new trick? Or in my case, a middle-aged storyteller a new concept?
But back to the Goodreads giveaway.
My winners were chosen by Goodreads and I dutifully mailed off the paperback copies of the books, along with the special boxes I made for them ( see pix) and a nice thank you card for entering the contest. I’ve done that for each of the books I’ve given away and my hope is that the winners see how much I truly appreciate their entering. If they like the book they won, the hope is always they’ll want to read the other books listed.
So, a win/win all around. 3 readers won a book for the holidays and I (hopefully!) got 3 new reader-fans for the effort. Giveaways…to echo Martha Stewart (the Grand Dame of branding)…they’re a good thing!
When I’m not giving things away you can usually find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me//
https://peggyjaeger.com/2016/12/16/on...
Okay, I’ll admit it. Until last year I didn’t even know what “growing your brand” meant. And if I’m really being honest, I didn’t know a person could be a brand.
Kim Kardashian changed that concept forever.
The reason I’m waxing prolific today about this branding topic is because I just finished a Goodreads giveaway for my newest release, A KISS UNDER THE CHRISTMAS LIGHTS. I’ve done a Goodreads giveaway for all of my books after they’ve been published, but this time I had more hits and requests than ever before, so that got me asking questions, evaluating, and thinking (always a dangerous occurrence!)
Two avenues of thought rushed through me when I saw the final number of requests for the book (613):
Romance Readers love Holiday stories and they saw this one listed, so they figured they’d take a chance on a relatively unknown author because–hey! — it was a Christmas tale, or,
People saw the giveaway listed who knew me from my previous work and wanted to really read the book and –hey!– there was a giveaway for it.
Do you see the difference in those 2 lines of thought? One is based on the genre of the giveaway, the other on name – or in this case – brand recognition.
When I was told I needed to come up with a brand by which readers would instantly be able to recognize a Peggy Jaeger book ( and I still get goosebumps when I say those 3 words together – Peggy, Jaeger, and book!) by the publishing powers that be, I thought and thought for days about what my books try to give the reader. A solid romance, for sure, with a happily ever after ending, but then aren’t all romances supposed to give the reader that? No, it needed to be different. Recognizable. Something that, when my name was read or said, would evoke the brand, like Timex – takes a licking and keeps on ticking – does. Do they even make Timex watches anymore, or am I really dating myself??”
Anyway.
After weeks of sleepless nights trying to figure this out, my daughter finally helped me narrow it down. What I write about are strong women, families, and men (hence, the romance). So, the Peggy Jaeger brand, when you hear the name associated with a book, tells you I write about Strong women, the families who support them, and the men who can’t live without them.
Simple. Genius, but simple. And remember-able ( is that a word? it should be.) And see how smart I am? I put the brand tagline in bold so when you read it, you’ll remember it. Who says you can’t teach an old dog a new trick? Or in my case, a middle-aged storyteller a new concept?
But back to the Goodreads giveaway.
My winners were chosen by Goodreads and I dutifully mailed off the paperback copies of the books, along with the special boxes I made for them ( see pix) and a nice thank you card for entering the contest. I’ve done that for each of the books I’ve given away and my hope is that the winners see how much I truly appreciate their entering. If they like the book they won, the hope is always they’ll want to read the other books listed.
So, a win/win all around. 3 readers won a book for the holidays and I (hopefully!) got 3 new reader-fans for the effort. Giveaways…to echo Martha Stewart (the Grand Dame of branding)…they’re a good thing!
When I’m not giving things away you can usually find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me//
A Valentine's Day Event
To see images - and you really should see them!! click on this link:
https://peggyjaeger.com/2017/02/09/va...
It’s a date for Valentine’s Day! A Candy Hearts Valentine’s Day Party. Win Prizes, Chat with Authors, fall in love with a fun, flirty romance.
Join the authors of the Candy Hearts Series for a live chat party this February 14th!
The party starts at 8pm ET.
Fun, Flirty, and Falling in Love
What do you need to do before the party?
Visit the Wild Rose Press Candy Hearts series page, read the blurbs. We’ll be having a bit of fun.
If you guess the books, you could win a prize!
(all questions will be based on the blurbs, and we’ll have hints to make it fun)
Chat with the authors, win some books and
celebrate Falling in Love.
http://chat.thewildrosepress. com/
if you haven’t been to a Tuesday night chat at the Wild Rose Press, you’ll need to create a username and password to enter the chatroom
I’ll be chatting about My Candy Hearts Book, 3 WISHES
Blurb:
Valentine’s Day is chocolatier Chloe San Valentino’s favorite day of the year. Not only is it the busiest day in her candy shop, Caramelle de Chloe, but it’s also her birthday. Chloe’s got a birthday wish list for the perfect man she pulls out every year: he’d fall in love with her in a heartbeat, he’d be someone who cares about people, and he’d have one blue eye and one green eye, just like her. So far, Chloe’s fantasy man hasn’t materialized, despite the matchmaking efforts of her big, close-knit Italian family. But this year for her big 3-0 birthday, she just might get her three wishes.
Excerpt:
At about five minutes of ten I was almost ready to turn the Closed sign on the door when it opened. I heard Janie’s breath hitch and turned from where I was sweeping up. Staying open late is always a risk, with the thought thieves will invade at the end of the day.
If the guy standing at the door glancing around the shop was a thief, then Dio mio, I wanted to be robbed.
About six foot, his hair was the color of a deer’s pelt, with autumnal golds and browns shot together in a glorious patchwork that grazed the collar of his jacket and curled a little at the ends. He wore a faded brown bomber jacket over a shirt I couldn’t see, but he had shoulders almost as wide as my doorway. A pair of well-worn jeans covered his mile long legs, and the fabric on the stress points at his knees was practically white.
“We’re about to close,” I heard myself say. “Can I help you?”
It was at that moment he looked over at me.
His face could have been sculpted by Da Vinci or Michelangelo. A broad, smooth, forehead housed naturally arched eyebrows I knew some of my gay guy friends would have paid a fortune to have on their own faces. His cheeks were carved from marble, high, smooth and deep. And his mouth, mother-of-God, his mouth. Full, thick beautiful lips sat perfectly over a chin with a dent you could shove a button into and have it stay put.
“Sorry,” he said, those fabulous lips pulling up a little shyly at the corners. “I got stuck at work and couldn’t get here until now. I’ll be quick. Promise.”
So here’s the thing: the guy was gorgeous. But even if he’d looked like a frog with raw antipasto smothering his face, I would have dropped to my knees when he opened his mouth. Warm honey, a shot of raw whiskey, and a little hot puff of smoke wafted from his mouth like a fine and rare brandy being decanted.
The Candy Hearts books are all on sale until Feb. 14 at The Wild Rose Press
When I’m not chatting on line you can find me here:
Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me//
https://peggyjaeger.com/2017/02/09/va...
It’s a date for Valentine’s Day! A Candy Hearts Valentine’s Day Party. Win Prizes, Chat with Authors, fall in love with a fun, flirty romance.
Join the authors of the Candy Hearts Series for a live chat party this February 14th!
The party starts at 8pm ET.
Fun, Flirty, and Falling in Love
What do you need to do before the party?
Visit the Wild Rose Press Candy Hearts series page, read the blurbs. We’ll be having a bit of fun.
If you guess the books, you could win a prize!
(all questions will be based on the blurbs, and we’ll have hints to make it fun)
Chat with the authors, win some books and
celebrate Falling in Love.
http://chat.thewildrosepress. com/
if you haven’t been to a Tuesday night chat at the Wild Rose Press, you’ll need to create a username and password to enter the chatroom
I’ll be chatting about My Candy Hearts Book, 3 WISHES
Blurb:
Valentine’s Day is chocolatier Chloe San Valentino’s favorite day of the year. Not only is it the busiest day in her candy shop, Caramelle de Chloe, but it’s also her birthday. Chloe’s got a birthday wish list for the perfect man she pulls out every year: he’d fall in love with her in a heartbeat, he’d be someone who cares about people, and he’d have one blue eye and one green eye, just like her. So far, Chloe’s fantasy man hasn’t materialized, despite the matchmaking efforts of her big, close-knit Italian family. But this year for her big 3-0 birthday, she just might get her three wishes.
Excerpt:
At about five minutes of ten I was almost ready to turn the Closed sign on the door when it opened. I heard Janie’s breath hitch and turned from where I was sweeping up. Staying open late is always a risk, with the thought thieves will invade at the end of the day.
If the guy standing at the door glancing around the shop was a thief, then Dio mio, I wanted to be robbed.
About six foot, his hair was the color of a deer’s pelt, with autumnal golds and browns shot together in a glorious patchwork that grazed the collar of his jacket and curled a little at the ends. He wore a faded brown bomber jacket over a shirt I couldn’t see, but he had shoulders almost as wide as my doorway. A pair of well-worn jeans covered his mile long legs, and the fabric on the stress points at his knees was practically white.
“We’re about to close,” I heard myself say. “Can I help you?”
It was at that moment he looked over at me.
His face could have been sculpted by Da Vinci or Michelangelo. A broad, smooth, forehead housed naturally arched eyebrows I knew some of my gay guy friends would have paid a fortune to have on their own faces. His cheeks were carved from marble, high, smooth and deep. And his mouth, mother-of-God, his mouth. Full, thick beautiful lips sat perfectly over a chin with a dent you could shove a button into and have it stay put.
“Sorry,” he said, those fabulous lips pulling up a little shyly at the corners. “I got stuck at work and couldn’t get here until now. I’ll be quick. Promise.”
So here’s the thing: the guy was gorgeous. But even if he’d looked like a frog with raw antipasto smothering his face, I would have dropped to my knees when he opened his mouth. Warm honey, a shot of raw whiskey, and a little hot puff of smoke wafted from his mouth like a fine and rare brandy being decanted.
The Candy Hearts books are all on sale until Feb. 14 at The Wild Rose Press
When I’m not chatting on line you can find me here:
Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me//
Highway Cafe April Blog Tour
I just love a blog tour and hop!
The arrival of April signals–in my neck of the woods–the arrival of Spring. Or as we natives call it, black fly season. You know: those pesky, annoying, pain-in-the-a** noseeums that swarm around your face, ears, eyes and cleavage?
God, I hate those bugs. I really do. Since I live in the woods I typically get inundated from the very first beautiful dry day we have to signify Spring, right up until Memorial day rolls around. Having an outside barbeque becomes aggravating, not to mention dangerous from everyone running into one another armed with cutlery to try and escape the odious little buggers. Gardening is a nightmare unless you are swathed from head to toe like an uber-mummy or rabid beekeeper. Trying to get in a little exercise walk outside becomes an occupation just to make sure you are doused in every bug repellant known to man– and those little PIA’s still swarm!
Every year I hope, pray, and offer up sacrifices to the Gods that this year–this year–we will be spared the invasion. And every year…we aren’t.
I don’t anticipate this year will be any different. Le sigh.
Oh well. At least I can stay inside and read a good book. And speaking of a good book ( shameless plug coming) this is my latest from Kensington/Lyrical. COOKING WITH KANDY
Sugar and spice and everything sexy make the perfect recipe for romance in this brand-new series by Peggy Jaeger. Look for exclusive recipes in each book!
Kandy Laine built her wildly popular food empire the old-fashioned way—starting with the basic ingredients of her grandmother’s recipes and flavoring it all with her particular brand of sweet spice. From her cookbooks to her hit TV show, Kandy is a kitchen queen—and suddenly someone is determined to poison her cup. With odd accidents and threatening messages piling up, strong-willed Kandy can’t protest when her team hires someone to keep her safe—but she can’t deny that the man for the job looks delicious. . .
Josh Keane is a private investigator, not a bodyguard. But with one eyeful of Kandy’s ebony curls and dimpled smile, he’s signing on to uncover who’s cooking up trouble for the gorgeous chef. As the attraction between them starts to simmer, it’s not easy to keep his mind on the job, but when the strange distractions turn to true danger, he’ll stop at nothing to keep Kandy safe—and show her that a future together is on the menu. . .
Buy Links: amazon
And…since this is blog tour that means GIVEAWAYS and prizes. I’ll be giving one luck winner an e-copy to COOKING WITH KANDY at the end of the tour. Click here for the link to visit other author blogs and to qualify for prizes and giveaways! And good luck! BLOG TOUR
if you can't see the links to the tour, click here:
https://peggyjaeger.com/2017/04/24/hi...
The arrival of April signals–in my neck of the woods–the arrival of Spring. Or as we natives call it, black fly season. You know: those pesky, annoying, pain-in-the-a** noseeums that swarm around your face, ears, eyes and cleavage?
God, I hate those bugs. I really do. Since I live in the woods I typically get inundated from the very first beautiful dry day we have to signify Spring, right up until Memorial day rolls around. Having an outside barbeque becomes aggravating, not to mention dangerous from everyone running into one another armed with cutlery to try and escape the odious little buggers. Gardening is a nightmare unless you are swathed from head to toe like an uber-mummy or rabid beekeeper. Trying to get in a little exercise walk outside becomes an occupation just to make sure you are doused in every bug repellant known to man– and those little PIA’s still swarm!
Every year I hope, pray, and offer up sacrifices to the Gods that this year–this year–we will be spared the invasion. And every year…we aren’t.
I don’t anticipate this year will be any different. Le sigh.
Oh well. At least I can stay inside and read a good book. And speaking of a good book ( shameless plug coming) this is my latest from Kensington/Lyrical. COOKING WITH KANDY
Sugar and spice and everything sexy make the perfect recipe for romance in this brand-new series by Peggy Jaeger. Look for exclusive recipes in each book!
Kandy Laine built her wildly popular food empire the old-fashioned way—starting with the basic ingredients of her grandmother’s recipes and flavoring it all with her particular brand of sweet spice. From her cookbooks to her hit TV show, Kandy is a kitchen queen—and suddenly someone is determined to poison her cup. With odd accidents and threatening messages piling up, strong-willed Kandy can’t protest when her team hires someone to keep her safe—but she can’t deny that the man for the job looks delicious. . .
Josh Keane is a private investigator, not a bodyguard. But with one eyeful of Kandy’s ebony curls and dimpled smile, he’s signing on to uncover who’s cooking up trouble for the gorgeous chef. As the attraction between them starts to simmer, it’s not easy to keep his mind on the job, but when the strange distractions turn to true danger, he’ll stop at nothing to keep Kandy safe—and show her that a future together is on the menu. . .
Buy Links: amazon
And…since this is blog tour that means GIVEAWAYS and prizes. I’ll be giving one luck winner an e-copy to COOKING WITH KANDY at the end of the tour. Click here for the link to visit other author blogs and to qualify for prizes and giveaways! And good luck! BLOG TOUR
if you can't see the links to the tour, click here:
https://peggyjaeger.com/2017/04/24/hi...
Celebrate the holidays
The Wild Rose Press is having a Holiday Facebook party on 12.1.17. Join several WRP romance authors. WIn prizes. There's a Rafflecopter right now to enter for a Kindle fire. I'll be live at 7:45p.m. EST. Join me. I'll have prizes, too!
http://ow.ly/Aogz30gRGvd
Click here for details to the party: https://www.facebook.com/events/70330... #readromance #giveaways #romanceauthors
http://ow.ly/Aogz30gRGvd
Click here for details to the party: https://www.facebook.com/events/70330... #readromance #giveaways #romanceauthors
