Sarah Beth Aubrey's Blog, page 2
March 9, 2021
Why support renewable energy? [ACT Like A Pro #166]
More specifically, at the beginning of 2020, I founded a renewable energy coalition of Indiana farmers.
Why?Because there’s a gap between the knowledge of the landowner and the asks of big developers, and ag resources need to exist in that gap.Because if we’re going to invest in our rural communities, we need to know the how, the what, and the why of renewable energy on ag land.Renewable energy isn’t right for every farm, but every farm shoul...
March 2, 2021
Do This to Communicate Better
Do you talk to your best friend the same way you talk to your grandpa?
Most of us would give an emphatic NO!
Why is that? Why do we change how we communicate with different people?
It’s because of a different generation between you and your friends vs. you and your elderly family members.
It’s also because we know that communication should be tailored to your audience.
To communicate better, match the communication to the audience.It sounds simple, but communicating clearly an...
February 23, 2021
3 Tips for Eliminating Overwhelm
It’s nearly the end of February in this brand-new year, and many of you are still dealing with the overwhelm of 2020 combined with the new challenges of 2021.
If you find yourself still struggling with the overwhelming tasks on your plate, here are three tips to get out.Understand your employees, suppliers, and customers’ situations by asking and analyzing.Look for places to trim the excess or clear out business clutter.Observe your operation’s culture and decide how to change it for the ...February 17, 2021
Take control of your professional growth (ACT Like A Pro #163)
My first job was an ag chemical sales rep.
My dad worked at a fertilizer plant, so growing up, I had a colloquial understanding of the industry, but not a full comprehension.
I can recall getting those big books of the chemical compounds and information (yes, I carried those around!) and I read them like I was in college still – highlighting everything and taking notes.
The company I worked for offered training and I attended all of them, but with the constant pressure to bring “add...
February 2, 2021
Hybrid Events for Planners & Speakers (ACT Like A Pro #162)
Whether you’re going to be in Nashville or attending online (or both!) stop by my Top Producer Summit sessions! Click the images to view the full event agendas.
Top Producer Summit is doing a hybrid conference this year: part n person, part online, and on different days so you don’t have to choose whether to catch lunch or catch an online seminar.
Hybrid is going to be even more common this year than ever before, and though some companies and brands experimented with hybrid eve...
January 26, 2021
Value Constantly Changes (ACT Like A Pro #161)
Do your customers value you?
Before you answer back with a (slightly offended) yes, consider the following:
what your customers value constantly changes.
If we say that customers value our services, the ease of doing business with us, our products, they probably do.
Or at least they did, before they got used to what you offer became the norm.
Consistency Is ValuableConsistency in brands is essential to value because buyers must know what they will receive long term. Consistency can al...
January 13, 2021
Landlords, Locals, and Lenders (ACT Like A Pro #159)
From landowners to landlords, local banks to local cooperatives, the landscape is evolving about where and who we do business with—or without.
As one generation retires and the next one takes the helm, one of the most significant shifts in agriculture will be how effectively relationships adapt to this change.
LandlordsLand ownership is coming as many growers exit the business, but this also relates to landowners, either those we currently rent from or those we will be renting fro...
January 5, 2021
What One Word Can Do For You (My Annual Word of the Year Blog)
2021 Word of the Year: VitalityEach new year, I chose to welcome the calendar change with a different kind of resolution. I select a word of the year. For 2021, I’m excited to share my word is Vitality!
My process didn’t start off to be about an Instagram-worthy post or a cute solution to fill podcast air. I actually started selecting a word long before I had either of those in my marketing repertoire. The annual word choice is one I stumbled upon while lying on the beach about five Decem...
December 29, 2020
New Year, New Them (ACT Like A Pro #157)
New Year, New Them. Webinar: December 30th, 12pm Eastern / 9am Pacific. Sign up: tinyurl.com/agleaduWhat do I mean by “new year, new them?”
It’s true that you can’t change other people’s minds on most things. But what if you could understand them better, and in doing so, improve your working relationship?
What if, instead of focusing on changing how you look (I see you, January weight-loss and new workout ads), you could change how you think?
Understand why your family business part...
December 22, 2020
The Gift of Peace (ACT Like A Pro #156)
The holidays are wonderful to spend with family.
But when we work together too, as we often do in agriculture small business, little conflicts always seem to come up.
I know how much these small conflicts can hurt family relationships and lead to even bigger disagreements, and I’d like to help.
Give the gift of peace this Christmas to your loved ones who also work with you in the business.Give the gift that teaches how to deal with these small, petty disagreements.Give your family m...
