Value Constantly Changes (ACT Like A Pro #161)

Do your customers value you?

Before you answer back with a (slightly offended) yes, consider the following:

what your customers value constantly changes.

If we say that customers value our services, the ease of doing business with us, our products, they probably do.

Or at least they did, before they got used to what you offer became the norm.

Consistency Is Valuable

Consistency in brands is essential to value because buyers must know what they will receive long term. Consistency can al...