Tony Eldridge's Blog, page 6

The One Mistake to Avoid When Pitching Your Book

Hope is not a marketing plan; what that means is whatever goals and dreams you have for your book it's critical to put your best foot forward when promoting your book. Always. Today we're sharing a blog from a publicist who shares an example of one of the worst pitches she's received of late. The sad truth is she - and others - see poorly written pitches like this all the time. Don't let this be you:

http://www.thepublicistnovel.com/professionalism-and-coherency-are-not-an-option-when-marketing-your-book

6 Self Publishing Rip-Offs Authors Must Avoid

The allure of publishing a book is so powerful that unsuspecting writers overpay for services or allow unscrupulous companies to rip them off.






We're not referring to situations where you paid a fair price only to find out that the editor, copyeditor, or cover designer was mediocre. That's your fault for making a poor choice. We are not referring to paying for services that you don't have the time or inclination to perform yourself. Value is in the eye of the beholder.






We're talking about rip-offs involving grotesque overpayment and purposeful deceit. Here are the warning signs of an impending rip-off:




* Get-rich-quick. Does the company's website and promotional material feel like they're promising ways to get rich quick? Self-publishing is not the way to get rich quick, and anyone who tells you that is either a liar, a crook, or an idiot. Turn on your bull-shiitake detector in this situation.




* Payment up front. A legitimate publisher will never ask you for money up front to publish your book. The whole concept of an advance is for the publisher to pay you up front, not vice versa.




Avoid independent consultants and contractors who ask for 100 percent payment in advance for services. The most you should pay is 50 percent up front. Upon acceptance of the work, pay the final 50 percent. This is fair to both parties.




You may have to pay companies in advance for services. Theoretically, they are more established so the likelihood of them botching the job or disappearing is minimal. Still, try to pay up front for as little as possible.




* Total fees exceeding $4,000. If you're about to pay any entity (especially author-services companies) more than $4,000, step back and evaluate your decision. You may pay a total of $4,000 for all services (content editing, copyediting, cover design, layout design, and production), but there are few individual services in self-publishing that should cost more than $4,000.




* Guaranteed marketing and blog exposure. No one can guarantee reviews in publications such as the New York Times or Publishers Weekly. No one can guarantee that bloggers who matter will review your book. If you want dozens of reviews in important blogs and publications, (a) write a good book, and (b) start developing relationships with reviewers and bloggers right now.




* Minimum copies from a printer. This is a buy-on-demand from a print-on-demand world. If you're a novice author, place your first order for twenty copies: one for you, one for your parents, and eighteen for friends. Sure, the per-copy price when you order five thousand copies is a lot cheaper, but you only need this many if you can sell them.

Printers like Lightning Source work so fast these days that you should not fear going out of stock unless your book requires special binding or paper, and it's right before Christmas. And don't forget the Espresso Book Machine for a handful of copies.




Typically crooks and bozos do not advertise that they're crooks and bozos, so you need ways of checking out vendors:



* Search in Google for the "[name of the company] + complaints."

* Ask if anyone in your social-media circles has used or heard about the company.

* Search for the company on the Better Business Bureau website:http://www.bbb.org/.

* Search for the company at Writer Beware: http://accrispin.blogspot.com/ and Preditors and Editors: http://pred-ed.com/.



Finally, if you do get ripped off, you should let your fellow authors know so that they can avoid the same fate.






Guy Kawasaki has written 12 books, 10 of which were traditionally published. His newest book is APE: Author, Publisher, Entrepreneur - How to Publish a Book, which helps people understand how and why to self-publish.

APE: Author, Publisher, Entrepreneur - How to Publish a Book, by Guy Kawasaki and Shawn Welch, is available as an eBook ($9.99) and in paperback ($24.99). Visit http://apethebook.com/

Marketing Tips for Authors Blog Carnival - August 2, 2013

Welcome to the August 2,
2013 edition of Marketing Tips for Authors. This monthly carnival will focus on
promotion and we hope you enjoy it! Submission guidelines are at the end of
this post.




Author Tips




Marysia Trembecka presents How to be a published writer: Marysia's Podcast with
Jason Hewitt | Love Your Creativity posted at Love Your
Creativity » Podcast Feed, saying, "This is both a podcast and
full transcript of Jason's 10 year struggle to success on writing, getting an
agent and finally a huge publishing deal"




Jon Rhodes presents The Easiest Way To Write Unique Content | Affiliate Help posted
at Affiliate
Help!, saying, "This article shows you the easiest way to write
in a unique way."




Social Media




Bryan Chau presents The Truth About Social Media Marketing posted
at Success
Pen Pal, saying, "marketing, social media, internet, Facebook, Twitter,
LinkedIn, business, success, target audience, etc."






That concludes this edition. Submit your blog article to next month's edition of marketing tips for authors using our carnival submission form. Future carnivals can
be found on our blog carnival index page.

Easy and Simple Gmail Tricks to Keep Your Email in Front of Your Readers

Did you know that Gmail redesigned its system? The changes are meant to make your email more efficient, but the truth is, it may also prevent the emails you send to potential readers and fans from reaching their inbox. Here's what you need to know to prevent your emails from getting lost. Be sure to share this Gmail hack with friends!

Book Covers 101 for Self-Published Authors

Guest post by Guy Kawasaki from his new book APE: Author, Publisher, Entrepreneur - How to Publish a Book:






Traditional publishers usually create a handful of designs and then ram them down the throat of authors. There's good news and bad news for self-publishers. The good news is that you have total control over your cover; the bad news is you have total responsibility for your cover.



Your cover must stand out in a sea of postage-stamp-size covers on websites. A cover that looks great in a six-by-nine-inch printed format won't necessarily work on the Amazon, Apple, Barnes & Noble, and Kobo website.




* Simple, big, and bright. Standing out on a web page full of covers requires using big type (60 points or more), simple graphics, and bright, high-contrast colors.




* Arresting. People are flipping through web pages, scrolling through lists, and making split-second decisions. Your cover has to stop them and make them click on it.




* Logical. Your cover should match your book's genre. For example, a young-adult fantasy book's cover should not look like a management tome. Look at the covers of other books in your genre for ideas.




* Focused. A good cover provides a focal point for people's attention. A dominant graphic or clip of text should leave no doubt about what the most important design element is.




* Informative. A good cover answers two basic questions: What is the name of the book? Who wrote the book? The graphic design should attract attention, and your text should satisfy the need for this basic information.




You could produce two versions of your cover: one for your ebook that is simplified to work in the postage-size context and one for your print version that is more complex. (Hat-tip to Paul Richard for this idea.)






Guy Kawasaki has written 12 books, 10 of which were traditionally published. His newest book is APE: Author, Publisher, Entrepreneur - How to Publish a Book, which helps people understand how and why to self-publish.

APE: Author, Publisher, Entrepreneur - How to Publish a Book, by Guy Kawasaki and Shawn Welch, is available as an eBook ($9.99) and in paperback ($24.99). Visit http://apethebook.com/

Tips for Authors on Amazon

Guest post by Phyllis Zimbler Miller:




If you are a book author, you want to be on Amazon
regardless of where else your book might be offered for sale.  Amazon is the elephant in the room when it
comes to online book sales, and there are many elements of Amazon that help
authors get their books discovered (and hopefully purchased).






If you are self-publishing a physical book, you might
consider using Amazon’s CreateSpace because of the speed in which a paperback
you approve for publication on CreateSpace automatically appears for purchase
on Amazon.  If you consider other
self-publishing sites, see if you can find out how quickly your book will
appear on Amazon.




If you are self-publishing an ebook, Kindle has its own
proprietary conversion software and officially states that it no longer
supports third-party conversion software such as Calibre.  Do check out this consideration before using
any conversion software except for Kindlegen. 
(Yes, you can upload a Word doc to the Kindle Direct Publishing
dashboard, but you may not be happy with the formatting result.)




Okay, now that we have gotten the actual book production out
of the way, what might be the most important consideration for having your book
on Amazon?




What is your author
name?

Five years ago when I self-published for the first time on
Amazon I would not have thought this such an important question.  I knew that Phyllis Miller was too common a
name and I use Phyllis Zimbler Miller when I write.




But recently I have begun to better understand why people
use pen names.  Let’s look at this more
closely.




I am not a big fan of an author hiding behind a pseudonym
and using a fake bio on Amazon (unless it is for security reasons).  I feel that in most cases this action could
damage reader relationships if the dishonesty is discovered.




On the other hand, using a pen name publicly associated with
a real person could be beneficial for separating different kinds of books an
author might write.




Let me give you an example:




I have recently realized that, while I list my fiction and
nonfiction books in separate sections at the end of all my ebooks, it may not
be the smartest strategy to have the listings for all these books appear on the
same Amazon Author Central profile of Phyllis Zimbler Miller. 




Perhaps, for example, a separate profile of Phyllis Z.
Miller with the listings for only the nonfiction books would make things
clearer for prospective readers who have clicked through on my author profile
from a nonfiction Amazon book sales page. 
Then people clicking through on my author profile of Phyllis Zimbler
Miller from a fiction Amazon book sales page would only see the listings for
fiction books.




In the bio of each of the two profiles I could include the
information that I write in another area also, and include the author name for
that area.




Obviously it is important to make this decision sooner than
later because it impacts what name is on the cover design for your book. 




Now I am embarking on writing children’s picture books, and
I plan to use P.Z. Miller for my pen name for those books on Amazon.  P.Z. Miller seems a more child-friendly name,
and the Amazon author profile for that name will only have the listing of
children’s picture books while the bio on that page will include the other
areas in which I write.




One more tip:  Ease of spelling is an important
consideration.  Do you know how many
people spell Phyllis differently than the spelling of my name?  If the spelling of your name is difficult for
others, consider how you might make this easier for prospective readers.




What categories are
you choosing for your book?

A book’s categories on Amazon are very important for people
discovering your book.  You want to pay
close attention to the categories that you choose.




What you need to know is that you are NOT held to the
choices that you get in the KDP dashboard, which are not as extensive as the
actual categories in the Kindle store. 
Once your book is published via KDP, you can email KDP and ask for two
categories of your own choosing.




You decide on these categories by going to the Kindle Store
on the search dropdown on Amazon’s home page and clicking on “go” without
putting the name of any one book or author in the search field.




Then on the left click on Kindle ebooks and start exploring
the categories and sub-categories listed there. 
Drill down as far as you can go in each category and its subsequent
sub-categories.




Now it is important to be accurate – you do not want to
disappoint readers because you have chosen a category that is not correct for
your book.  But you can figure out where
your ebook might have a better chance of getting noticed.  (Check out the number of ebooks in each
category.)




And once you have decided on the best categories – and KDP
has made the changes for you – you are not done.  You should revisit these decisions every so
often to see if perhaps there are new categories that might fit your book even
better.




What is Amazon
changing?

The one thing you can count on is that Amazon is making
changes.  And it is also a good bet that
Amazon will NOT email Amazon Author Central authors (you have to “claim” being
an author on Amazon to be part of Amazon Author Central) to tell you the
changes.

That’s why blogs such as this one are so important.  It is up to you to try to keep abreast of the
major changes on Amazon that can affect your book.




And it is also up to you to be willing to experiment with
possible new opportunities – and be understanding that not every good strategy
works for all authors.

But given that Amazon is the elephant in the room – be there
or be square, as the old expression goes.






Phyllis Zimbler Miller is the author of fiction and
nonfiction books, including TOP TIPS FOR HOW TO MARKET YOUR BOOK ON AMAZON AND
FACEBOOK, that can be seen on Amazon at www.amazon.com/author/phylliszimblermiller
and she is also the co-founder of the online marketing company www.MillerMosaicLLC.com






She is also experimenting with writing an entire novel – the
dystopian thriller THE MOTHER SIEGE – on Wattpad.   The first chapters can be read at http://budurl.com/MSintro












  




























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Tony Eldridge is the author of The Samson Effect , an action/adventure novel that Clive Cussler calls a "first rate thriller brimming with intrigue and adventure." He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests . His new novel, The Lottery Ticket , was just recently released on Kindle.

A Warm Welcome From Penny Sansevieri and Author Marketing Experts

               




For years I’ve watched Tony give of himself through
Marketing Tips for Authors and admired what he’s created. He did it because he
wanted to help authors, but also because he’s an author and he knew what it was
like to be published and to wonder: what’s next? Tony created this site out of
love for the industry and the generosity of heart. I admire what Tony’s done
and was beyond flattered when he asked me if my team and I would keep the
momentum going. Candidly, I was floored. When you do a project like this, it
becomes like your child in a way and letting it go can be a tough thing.





When I spoke to Tony about this initially, he said “This is
a very tough decision, but I feel it’s right for the site and right for the
authors.”

Now, that our team has officially taken over the site, I
want to assure you that nothing will change. Well, that’s not entirely true.
Some things will change but what won’t change is the information the site has
always provided. We might add new voices to the blog, bring in some new marketing
topics but the information and the genesis of how Marketing Tips for Authors
came to be will remain consistent.

I welcome your feedback, input and ideas. Tell us what you’d
like to see more of, what you may want to see less of. Do you want more video
tips? More interviews? Let us know. This site is for you, the author and we
will always welcome your feedback.

Thank you to Tony for letting us take over your “baby” and
for not letting it just go. There are many authors who are very grateful for
this resource and, thanks to your generosity, will learn how to market and
promote for many years to come.






  




























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Tony Eldridge is the author of The Samson Effect , an action/adventure novel that Clive Cussler calls a "first rate thriller brimming with intrigue and adventure." He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests . His new novel, The Lottery Ticket , was just recently released on Kindle.

Marketing Tips For Authors Now Part Of Penny Sansevieri's Book Marketing Empire

April 2009





Today, I have some exciting news for everyone. Penny Sansevieri, author and founder of Author Marketing Experts, Inc., has taken ownership of the Marketing Tips For Authors brand, website and blog. Starting and maintaining this blog has been one of the most fulfilling accomplishments of my life. Through it, I have gained a network of friends and professional connections that touches nearly every region of the planet.



Penny is among the most successful professionals that I have been fortunate enough to connect with. We have each contributed content to each others internet world. We have launched contests together (which you can read about in my Kindle video e-book, Conducting Effective Twitter Contests ) and you can listen to her Blog Talk Radio Interview Smart Self Publishing: Part 3, Making Money with Ebooks with myself and author Karen McQuestion, we did a couple of years ago.



When I started Marketing Tips For Authors,  I did it to help authors find low-cost and no cost ways to market their books. I come from the marketing world and these techniques have helped me sell nearly 30,000 copies of my books. Along the way, I picked up even more great tips from people like Penny.







December 2010

A quick search of this blog will yield posts by people like Penny, Carolyn Howard-Johnson, Phyllis Zimbler-Miller, Dana Lynn Smith, Sandra Beckwith, Roger C. Parker, Joanna Penn, MaAnna Stephenson, Joel Friedlander, and Shelley Hitz just to name a few. In fact, so many wonderful experts have shared their wisdom with my readers that I can not name them all without missing a few.



Then I had scores of authors and industry experts who also shared their wisdom with you, my readers. Search on names like Mark Coker, Jeremy Robinson, and Jerry B. Jenkins and you'll be treated to original content these and other industry titans have contributed to this blog.



Along the way, readers and marketers began seeking out my insights and wisdom on book marketing. That was truly one of the most humbling experiences in my life. To me, I was the student sitting at the feet of these experts and inviting you along on the ride with me. Together, we became part of the publishing revolution that took over the literary world. I don't think it's a stretch to say that we all made history together.





June 2011

Over the years, my life and circumstances have changed. My 7 year old twin boys are growing and I have the privilege of allocating more time to them. My non-literary career is growing and I have seen my time devoted to the blog and to writing my books decrease. Yet with all the great content that experts and authors have contributed to Marketing Tips For Authors, I've seen my traffic stay steady.



But that can't be the case forever. It was over a conversation with Penny that I found out that she would be interested in keeping the spirit of Marketing Tips For Authors alive. My heart melted as I realized that my literary child would continue to thrive and my readers would continue to benefit for years to come.



I owe Penny a debt of gratitude that I'll never be able to fully repay. I owe the authors and marketing experts more than I can explain in words for the education that they have given me. But most of all, I own my readers and supporters my undying affection by inviting me into your lives and trusting me with your book marketing questions and problems. You have made this a most joyous experience.



June 2013



Thanks for reading this far. I doubt this is the end you'll hear from me, but for now, I join with you in anticipation to see where Penny will take this blog next.



And Penny... from the bottom of my heart... Thank you.





























  




























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Tony Eldridge is the author of The Samson Effect , an action/adventure novel that Clive Cussler calls a "first rate thriller brimming with intrigue and adventure." He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests . His new novel, The Lottery Ticket , was just recently released on Kindle.

Review: Red Hot Internet Publicity (2013) by Penny Sansevieri

In today's post, I'm reviewing Penny Sansevieri's newest edition of her book, Red Hot Internet Publicity: The Insider's Guide To Marketing Online. While I have reviewed some great books on this site, this one is in a class of its own. As you choose your book marketing library, this is one book you need to keep at arm's length as your put together your book marketing plan.



Where to begin? This is a book you can sit down and start from the beginning and work through chapter-by-chapter, or you can find the area you want to focus on and jump there first. Penny divides her book into five broad parts:



1. Red Hot Search Engine Optimization

2. Your Website

3. Red Hot Social Media

4. Red Hot Blogging

5. Driving Even More Traffic



I am not exaggerating when I say that each part alone is worth the price of the whole book. In fact, when you get to her exhaustive resource section at the end of the book, you'll find another value-added tool that you'd gladly pay for if it was offered as a stand-alone product.



Then, when you think she couldn't possibly add any more value, Penny provides a QR code that you can use on your smartphone to get access to bonus material that is worth a lot by itself. I promise, if you buy this book, you'll never once question the value of your investment.



So, let's look at what makes this book so great. (I'll leave the bonus material from the QR code for you to discover yourself; but, trust me, you'll be WOW'ed when you see it).



Penny's Delivery



 One of the things that makes this book such a wonderful resource for authors is the way Penny delivers the material. Whether you're a novice or a seasoned Internet marketer, you'll find tips, resources and explanations that you can take action on immediately. Penny does a masterful job at introducing the subjects she's discussing, explaining why they're important to you and then walks you through the steps you'll need in order to implement the strategies into your own book marketing plan. Peppered throughout the book, Penny has call-out graphics with tips, warnings, and useful trivia that augments the material in the chapter. She also provides a generous serving of resources where you can find more information should you choose to dive deeper into the material you're reading.



As you learn from Penny, you can almost visualize yourself sitting in her office as she leads you by the hand and teaches you the powerful book marketing lessons and introduces you to the resources you'll need to create a powerful book marketing plan.







The 5 Parts Of The Book

In Part 1, Red Hot Search Engine Optimization, Penny introduces you to what Search Engine Optimization is and why it's important to you. She then gives you the tools you'll need to start working on your Internet presence to make sure you're getting the most you can from it.



In Part 2, Your Website, Penny discusses the importance of having a website and walks you through the decisions you'll need to make when you create your site, decisions like:



How to chose a domain

What to consider when designing the site

Elements of great website designs (and big No-No's of design)

How to capture visitors

How to create a powerful media page

The importance of analyzing your web traffic



If this sounds intimidating to you, then you'll love this book because Penny effectively explains it all in a way that even the most technophobic author can embrace while providing value to the savvy marketer as well. And if you have a website up already, the material in Part 1 will be a boon to you as well.



In Part 3, Red Hot Social Media, Penny introduces you to the social media sites you'll want to incorporate into your book marketing plan and explains how and why they are great resources for authors. Not only does she tackle sites like Twitter and Facebook, but she also discusses how you can effectively use Linked-In, Google+, StumbleUpon, and Pinterest. Do you know what kind of "Klout" you have online? If not, you will when you read her book and you'll find tips on how to increase your Klout score. You'll also learn the "Dos and Don'ts" of social media marketing.



In Part 4, Red Hot Blogging, Penny gives, in my opinion, one of the best treatments on effectively using blogging as a marketing tool. If you start reading her book at Part 4, follower her instructions and heed her warnings, you'll be light-years ahead of the average author when it comes to establishing a powerful marketing tool for your book. Not only will you learn why blogging is important, but you'll discover ways to take your blogging activities to the next level, including how to get established bloggers to promote your book. While all parts of Red Hot Internet Publicity contain powerful tools for authors, this has to be my favorite. I've already re-read Part 4 multiple times and pick up new things each time.



In Part 5, Driving Even More Traffic, Penny introduces videos as a powerful marketing tool. She then goes on to give you valuable tips on how to create effective videos. In Part 5, she also introduces how to use autoresponders to your site along with tips and warnings that you'll want to heed. If you're scratching your head and asking yourself, "What's and autoresponder?" then, stop reading and click on the link to purchase her book NOW! You're missing out on one of the most valuable tools available to you and Penny walks you through all that you need to know in order to set up powerful and effective autoresponders on your site.



Part 5 also contains information of creating effective newsletters, using mobile technology in your marketing plan and how to effectively use local searches in your campaign. There is great stuff in these chapters that will blow you away and turn you into a book marketing whiz in no time.



The Rest

Too often, we skim or ignore altogether, the resources found at then end of books. If you neglect this area of Red Hot Internet Publicity, then you're overlooking a goldmine. Here you'll find links to help you explore the material you've read along with sites that will help you take Penny's lessons even further. Penny has collected 32 pages of links and resources that you will find yourself thumbing through for years to come as you roll out your book marketing plan for every book you write. And if you use the QR code on the last page, you multiply those resources many times over with access to many resources she makes available to you as a bonus for purchasing her book.



Bottom Line

If you paid to have someone deliver the material found in Penny's book in a seminar, you'd have a great deal if you shelled out a couple of thousand dollars. There is that much great content in this book. In fact, it would be cost-prohibitive for someone to deliver all the material packed in this book in a seminar format. Picking up Penny's latest edition of Red Hot Internet Publicity: The Insider's Guide To Marketing Online is a no-brainer. You'll be glad you did.





Check out Penny on her site, http://www.amarketingexpert.com/ where you can learn more about how she can help you develop a personal book marketing plan, find info on her other books, and watch a video introduction as she personally welcomes you to her website. And while there, don't forget to sign up for her valuable newsletter.



For even more information by Penny, Check out her posts on The Huffington Post.



















  




























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Tony Eldridge is the author of The Samson Effect , an action/adventure novel that Clive Cussler calls a "first rate thriller brimming with intrigue and adventure." He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests . His new novel, The Lottery Ticket , was just recently released on Kindle.

How to Get the Most Out of Your Social Media Marketing Campaign- By Nancy Parker

In today's post, I want to introduce you to Nancy Parker, author and contributor to www.enannysource.com. In today's post, Nancy will give some sound advice on getting the most from your social media marketing campaign. One of the things I love about this blog is the opportunity to work with a variety of authors, voices, and book marketing insights. After you read Nancy's post, be sure to check out other posts by authors and expert book marketers. The "Search This Blog" field on the right will bring you a wealth of information.




I have one big announcement to make about The Samson Effect. I just found a professional narrator out of Chicago with an amazing voice to create the audio version of The Samson Effect. The Kindle version has increased it's sales in the US and in the UK, and the audio version will expand it's reach. If you have Audible, you'll be able to buy the Audio version in a few months. If you have iTunes, it will be available there as well.




The narrator's name is Joe Cirillo. You can read his impressive resume and hear samples of his work on his website, www.joecirilloproductions.com. Once Joe finishes his current audio book, he'll start on mine. When you hear his voice, I'm sure you'll agree that he has a voice worth waiting for. If you are interested in having Joe turn your written baby into an audio book, feel free to contact him through his website to see if it's a good fit for both you and him.




Now, on to Nancy's post...











How to Get the Most Out of Your Social Media Marketing Campaign


Nancy Parker




Social media marketing has a mixed reputation on the Internet. While some may view it as a waste of time, others swear by its usefulness. Realistically, it's hard to view it as anything but useful. It is a way to engage potentially millions of visitors without putting much effort into the experience. As continuation of your business is important, it would be foolish not to explore every possibility for growth.




Most social media marketing campaigns require a very little amount of monetary investment if any. Most of the social sites are free to use and if properly maintained, have great potential for growing your presence on the Internet. However, you just simply can't build a social profile and expect it to do well as many so-called search engine marketing professionals do. It needs constant development.




1. Profile - Completing a profile tailored to your business helps people understand what it is your company does. Simply putting the business name with a picture on Facebook doesn't offer any information aside from how to spell the name correctly. Offering every bit of information possible can help develop a fan-base. An empty profile on Facebook and other sites is akin to writing your name with a phone number on a piece of paper stuck to the cork-board at the laundromat. No one knows what you do, but there is a phone number.




2. Content - Constantly adding content to your social media profile keeps visitors coming and fans apprised of business changes. For YouTube, regularly weekly videos can keep the content fresh and visitors watching. Posting updates and discounts in Facebook can help current customers and potential new ones spending money with your company. Regularly posted images of your business practices could keep people following your Pinterest page. You can't simply let the account sit idle and expect thousands of visitors to come flocking to your website or business. It may be a slow gain at first, but most successful business started at that same level.




3. Time Management - The most magnificent aspect of building a social media marketing campaign is the fact that there doesn't need to be money involved in any fashion. It is free to create a profile and share information. Your social media presence can be maintained by yourself or you can have a staff member dedicate one hour of time per day to this cause. An hour per day can make a great impact as it doesn't take long to create business related content for your timeline or a quick video for your channel. The more activity your social media profile has, the greater the impact your campaign will have on the population. As there are many methods in which social media profiles can make money themselves, it's an investment of one hour per day to increase your revenues.




4. Skill Matching - One of the best ways to increase the potential of any campaign is to match the social site with the prospective skill set of the one maintaining the account. For instance, if you have a staff member who is interested in photography or graphic design, Pinterest would be the account they manage. If the staff member is interested in create video productions, obviously YouTube would be his or her cup of tea. It is easier to produce amazing content if the process is being performed by one who enjoys it in the first place.




Regardless of your methods, investing time towards your social marketing campaigns can pay off greater than skeptics realize. As long as your profile is consistent with updates and content, interest will continue to mount. Don't waste a free opportunity to strengthen your presence because some lack the responsibility to continue working social media content.





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Nancy Parker is a regular contributor to www.enannysource.com and she loves to write about wide range of subjects like health, Parenting, Child Care, Babysitting, nanny background check tips etc. You can reach her @ nancy.parker015 @ gmail.com




























  




























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Tony Eldridge is the author of The Samson Effect , an action/adventure novel that Clive Cussler calls a "first rate thriller brimming with intrigue and adventure." He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests . His new novel, The Lottery Ticket , was just recently released on Kindle.