Ryan Hall's Blog, page 314

December 7, 2015

Photos: What Caught Our Eye at The Running Event Trade Show

We spent parts of four days meeting, mingling, running and socializing at The Running Event trade show in Austin, Texas from Dec. 1-4. Here’s an inside glimpse at some of the shoes, apparel, accessories, events, people and trends from one of the running industry’s biggest trade shows.


RELATED: 40 Shoes You’ll Want to Check Out in 2016


RELATED: Women’s Running Apparel and Accessory Highlights for 2016









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Inside The Running Event Trade Show


More than 35 shoe brands (including Pearl Izumi) and hundreds of apparel and accessory manufacturers showed off 2016 products to retailers and media during the show.









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Inside The Running Event Trade Show


Records were shattered at the second annual FloTrack Beer Mile World Championship on a fenced-off course set up in the parking lot of the Austin American Statesman newspaper. Erin O’Mara set a new women’s beer mile world record by drinking four beers and running four laps in a time of 6:08.51. On the men’s side, Lewis Kent lowered his own world record, finishing in 4:47.17.









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Inside The Running Event Trade Show


Soleus unveiled a signature series of red, white and blue watches honoring pro American runners Kara Goucher, Alysia Montano and Nick Symmonds. The Kara Goucher GPS One will retail for $89 when it hits stores in early February.









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Inside The Running Event Trade Show


The Arc'Teryx Norvan SL Hoody is being touted as the lightest Gore-Tex Jacket ever built. A men's medium weighs just 4.0 oz. It hits stores in February with a price tag of $299.

















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Inside The Running Event Trade Show


Nuun offered samples of its Active and Energy hydration products, which now include only plant-based sweeteners (monk fruit and non-GMO dextrose). They're vegan, gluten-free and non-GMO certified.









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Inside The Running Event Trade Show


Under Armour is going big into running shoes and this pair of Sprint Pro spikes is one of the many innovative products it will release in 2016. The Sprint Pro spikes have a SpeedForm upper and a double BOA closure system that create a wrapping second-skin fit. The retail price hasn't been reveled yet, but a similar pair with laces will cost $110.














Inside The Running Event Trade Show


Altra has made a name for itself over the past five years by producing road and trail running shoes with a zero-drop profile and a slightly wider foot-shaped toe box. Now it's pushing further into casual shoes with those same design elements. Pictured here are the suede Desert boot ($120) and Tokala Slip-On ($90) which hit stores in May.









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Inside The Running Event Trade Show


Hoka One One and DeFeet Socks hosted a party with bands called The Fartleks and Cro Moly, each of which included a mixture of running industry people and professional musicians—including former 2:13 marathon Keith Dowling on guitar and ex-Goo Goo Dolls drummer and avid trail runner Mike Malinin on drums.









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Inside The Running Event Trade Show


Nike's Aeroswift Shorts are made from a super-light four-way stretch fabric with a perforated waistband for maximum moisture management and comfort. They'll hit stores this spring with an $80 price tag.









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Inside The Running Event Trade Show


Glukos displayed its new energy gummies made from glucose, the most efficient form of energy the body can consume during a race. They come in fruit punch, lemon and orange flavors and are gluten-, soy- and dairy-free and verified as a vegan product. A 2-oz. package (about $2) includes two 90-calorie servings. It also released a new glucose-based energy gel in the same flavors.









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Inside The Running Event Trade Show


Zoot continues to infuse a SoCal style into its shoe and apparel lines. Its surf-inspired men's Boardshort running shorts come in a 7" ($45) or 9" ($50) inseam.









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Inside The Running Event Trade Show


Numerous athletes attended the trade show on behalf of their sponsors. Champion ultrarunners Stephanie Howe and Rob Krar signed autographs at The North Face booth.









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Inside The Running Event Trade Show


Athletes and industry personnel from brands mingled and met with retailers. From left to right: Hoka One One co-founder Nicolas Mermoud, trail runners Scott Jurek and Anton Krupicka, and Ultimate Direction brand leader Buzz Burrell.









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Inside The Running Event Trade Show


This polyester-filled winter running Kenya Running Vest from Janji shows of the innovative style and social consciousness of this design-oriented Boston-based brand that regularly donates part of its proceeds to international causes. It will retail for $82 when it hits stores in August.









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Inside The Running Event Trade Show


Night Runner 270° Shoe Lights ($60) was one of the numerous products offered by small entrepreneurial companies at the trade show. They're like headlights for your feet. A winged design means you also have a rear facing red light on each foot. Each rechargeable 150-lumen light weighs slightly more than an energy gel and has a four- to eight-hour run time.









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Inside The Running Event Trade Show


Caffeine-enhanced Run Gum, an entrepreneurial brand co-founded by elite middle-distance runner Nick Symmonds, will soon be available in a zesty Cinnamon flavor.









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Inside The Running Event Trade Show


Hi-top running boots designed to tackle harsh winter weather or rugged mountain trails could be a big trend. Altra Lone Peak NeoShell Mid ($160), The North Face Ultra MT Winter ($170) and Hoka One One Tor Speed 2 Mid WP ($150) all slated for a late-summer or early fall arrival at stores.









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Inside The Running Event Trade Show


In 2016, Saucony is introducing bright, colorful versions of several of its best-selling shoes (including the Ride, Guide, Kinvara and Hurricane) in a program it's calling Run Pops. (The regular color motif versions will still be available too.)









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Inside The Running Event Trade Show


A lot of running industry people could be seen dancing the night away at a performance by the Spazmatics, a 1980s cover band known for its silly antics and sing-a-long favorites.









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Inside The Running Event Trade Show


The Indie 5K race is annually one of the fastest 5K races in the U.S., but it's only open to trade show attendees. In previous years, the top 10 men have typically finished under 15 minutes. This year the winner finished in 13:30, but it was later revealed the course was 2.85 miles and not 3.1.









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Inside The Running Event Trade Show


The RhinoMed Turbine breathing device for runners clips on the end of your nose and inserts into your nostrils to increase airflow during exercises. A three-pack costs $18.









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Inside The Running Event Trade Show


Running socks are all the rage right now, both in terms of performance and style. Here are the updated versions of Balega's Enduro No Show and Contour socks.









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Inside The Running Event Trade Show


Several brands showed off its top-of-the-line gear built for especially for the Olympics. These are adidas track and field spikes for sprinting, distance running and various field events.














Inside The Running Event Trade Show


Oklahoma City’s Red Coyote Running and Fitness, owned by Burke and Jon Beck (pictured a the center), was named the 2015 Running Store of the Year on Dec. 3 at the 50 Best Running Stores in America banquet on Dec. 3.









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Inside The Running Event Trade Show


On the last night of The Running Event, most of the industry gets their jam on at the Brooks party at a bar called Market. (That patriotic hats were a carryover from the Brooks trade show booth that had an election theme.)






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Published on December 07, 2015 13:33

Photos: The 2015 North Face Endurance Challenge Championships

One of the top ultramarathons on the race calendar took place this weekend in the Marin Headlands just north of San Francisco. The North Face Endurance Challenge Championships, with a $10,000 prize for the 50-mile winner, welcomed many elite trail runners to take on its challenging, yet breathtaking course in the Bay Area.


The 50-miler winners were Zach Miller (6:12:37) and Megan Kimmel (7:13:52).


RELATED: Zach Miller, Megan Kimmel Win The North Face Endurance Challenge Championship


To get a sense of the beauty and challenge of this race, check out this photo gallery. All photos taken by Ultra Race Photos / Myke Hermsmeyer / Ken Schuh / Nate Baker. For more images from the race visit Ultraracephotos.com.









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The North Face Endurance Challenge Championship


The 50-miler started at 5 AM. Runners are required to wear headlamps for the first two hours.









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North Face athletes Rory Bosio and Hal Koerner getting ready to start the 50-miler.









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Runners in the 50-mile race are treated to a spectacular sunrise a couple hours into the race.









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The North Face Endurance Challenge Championship


The coastal trail features incredible views of the California coastline.









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A runner passes through a misty eucalyptus grove.









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The North Face Endurance Challenge Championship


A runner from the November Project cruises along the coastal trail.









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The course features smooth singletrack along with wide fire roads.









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Racers need to earn the incredible views on a course featuring over 10,000 feet of elevation gain.









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Third-place female Ellie Greenwood heading out of Stinson Beach.









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Paddy O'Leary, who leads the November Project group in San Francisco, power-hikes a steep climb.









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The Leave No Trace booth at the expo area.









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Dylan Bowman of nearby Mill Valley took second overall in the 50-miler, his highest ever placing at the event.









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Third-place male Ryan Bak hikes the steep climb out of Muir Beach.









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Runners grind up the steep trail that climbs above Muir Beach.









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The North Face Endurance Challenge Championship


Missoula's Jeremy Wolf tackles the climb out of Muir Beach around 40 miles into the race.









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Rory Bosio facing a long climb.









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50-mile female winner Megan Kimmel cruising above Muir Beach.









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Keely Henninger having a great race on her way to seventh place in 7:42:34.









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A rare flat spot along Coyote Ridge.









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Having fun on the coastal trail.









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Dylan Bowman crossed the finish line in second, 8 minutes behind race winner Zach Miller.









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The long climb up Coyote Ridge is the next to last climb in the race.









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Runners celebrate at the finish line.









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Fourth-place finisher Ruth Croft runs through the grove on her way to a strong finish.









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Runners catch a glimpse of the Golden Gate Bridge from the Marin Headlands as they head toward the finish line at the Golden Gate National Recreation area.









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Ultrarunning legend Hal Koerner, who spent much of last year on the sidelines recovering from knee surgery, finished in 7:27:28.









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Spectators near the finish line.









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50-mile winner Zach Miller gets a hug at the finish line.









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Post-race elation at the awards ceremony.









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The women's podium for the 50-miler. Left to right: Ellie Greenwood (2nd), Megan Kimmel (1st) and Larisa Dannis (3rd).









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The men's podium for the 50-miler. Left to right: Dylan Bowman (2nd), Zach Miller (1st) and Ryan Bak (3rd).









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Max King and Mike Wardian presenting the USATF team competition awards.









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Monica Roldan, the last finisher to cross the line at the North Face half marathon on Sunday, gets a hug at the finish line.









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A minion leads out the free kids race.









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The North Face Endurance Challenge Championship


These are truly hard earned medals. None of the courses at this event are easy by any means.






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Published on December 07, 2015 12:21

4 Tips for Buying a Treadmill

Horizon Fitness Elite T9

Running on a treadmill can be a great way to maintain a consistent training routine amid a busy workweek or during winter months. But it can also be a big expense, so consider the variables wisely, including whether or not you’re more apt to run outside or go to a gym during the winter months.


Size and Space

Treadmills take up a lot of room, so make sure you have adequate space in your home. The footprint and necessary buffer zone of most treadmills measures about 7 feet by 5 feet. You might want to place your treadmill near a window to get fresh air. (If you put your treadmill in a garage, keep in mind that dust and grime can lessen its performance and expedite the need for maintenance.) Collapsible treadmills can be temporarily stored against a wall, in a closet or even under a bed when not in use, but not all fold-up models are suited for high-performance running.


Performance and Quality

Like any fitness product, treadmills come in a variety of levels: basic, standard and premium. But if your aim is to run moderate mileage at a variety of speeds, you don’t want to “under buy” and wind up with a lower quality machine that can’t keep up with your pace or volume of running. The must-have features to look for are a powerful motor (continuous duty 3.0 horsepower or higher) and a quality shock absorption system that will provide a smooth and stable ride at any pace.


RELATED: How to Make the Most of Treadmill Running


Price and Features

Treadmills suitable for running range in price from about $400 to $4,000. As with most things, you get what you pay for. The higher-priced models will deliver great, consistent performance and have all the extra bells and whistles (LCD screen, MP3 interface, heart-rate interactivity and remote-control adjustments). Depending on the features you want, expect to pay $1,500 to $2,500 for a mid-range running treadmill. Mid-range and deluxe treadmills offer built-in workouts that allow for variable speeds and levels of incline/decline.


Take a Test Run

Make sure you take a test run on a variety of machines to see how each feels. (You’ll know immediately if it doesn’t feel sturdy.) Consider shopping at a specialty fitness retailer or at an online dealer that offers interactive sales assistance.


Four Options to Consider

Nautilus T616, $1,000

The T616 is a good entry-level treadmill that’s chock-full of features. It has a large running belt and can run up to a 5-minute mile pace. It’s nosier than some of the other treadmills, but the built-in speakers can help drown out the sound.


Horizon Fitness Elite T9, $2,000

The T9 serves up a smooth ride from a three-zone cushioning system and a responsive digital drive system that continuously re-calibrates with every step. The solid base and hydraulic folding system allow for easy storage without compromising the integrity of the running platform’s sturdiness.


Pro-Form Boston Marathon 4.0, $3,000

This model has a top speed of 15 miles per hour (which means you can run very fast intervals), high-def video workouts that sync to the Boston Marathon course and a wireless finger control that allows for easy pace adjustments without breaking stride.


Landice L7, $4,400

With an incredibly smooth ride and a whisper-quiet 4hp motor, this deluxe-model treadmill is ideal if you like to run early in the morning or late at night. Its orthopedic suspension system offers customizable absorption softness.


RELATED: A New Kind of Group Run: Treadmill Studios Are Growing Fast


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Published on December 07, 2015 11:30

Photos: 2015 XTERRA World Championship Trail Run in Hawaii

Patrick Smyth changes at the front of the pack of the 2015 XTERRA Trail Run World Championship at historic Kualoa Ranch on the northeastern shore of Oahu. Photo: XTERRA / Mike Adrian

Patrick Smyth and Kimber Mattox defended their titles at the 2015 Paul Mitchell XTERRA Trail Running World Championship on a picture-perfect Hawaiian morning along the northeastern shore of Oahu on Sunday. More than 1,500 runners from 20 countries and 40 states participated in the event at historic Kualoa Ranch, a lush, mountainous venue that has served as the movie set for scenes from “Jurassic Park,” “Godzilla,” “Pearl Harbor,” “50 First Dates” and several other Hollywood films. Smyth, a Nike Trail Elite team member from Santa Fe, N.M., was the overall winner, completing the 21K championship course in 1 hour, 20 minutes, 16 seconds. Mattox, a former University of Oregon All-American from Bend, Ore., was the first female and eighth overall in 1:36:44. In addition to the 21K race, 5K and 10K races were also held during the event. For complete results, go to the XTERRA results page.


Check out the amazing photos from Mike Adrian in the gallery below.









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Published on December 07, 2015 07:18

ASICS Announces End of NYC Marathon Sponsorship After 2016 Race

49,617 runners finished the 2015 New York City Marathon on Nov. 1. Photo: Matt Trappe

In what might be the worst kept secret in the running industry, there will be a changing of the guard of the official footwear and apparel sponsorship of the TCS New York City Marathon after the 2016 race.


ASICS announced today that it will be ending its 25-year partnership with the New York City Marathon following the 2016 race. On Tuesday, New Balance is holding a press conference in New York in which it is expected to announce its new long-term partnership with the New York Road Runners, which owns and operates the marathon and numerous other races in New York.


In its release, ASICS said next year will be the last year it serves as the official footwear and apparel partner of the iconic five-borough marathon. In addition to its official sponsorship, ASICS said it has proudly supported the marathon dating back nearly half a century to the first running of the race in 1970 when fewer than 100 people ran it through Central Park.


The New York City Marathon is the largest in the world, with an average of more than 50,000 finishers in recent years, including 49,617 finishers this year.


PHOTOS: Experience the Energy of the NYC Marathon


“ASICS has had a tremendous run with the TCS NYC Marathon over the last quarter century and we will always hold the amazing runners and fans in New York near and dear to our hearts,”said Gene McCarthy, the newly appointed ASICS America President and CEO. “Though not easy, this was a strategic business decision, as the running and marketing landscape continue to change so dramatically. This was the right time for us to take a strategic look at our overall marketing and engagement plans for the future.”


RELATED: 45 Reasons Why We Love the NYC Marathon


ASICS also recently ended its sponsorship with the LA Marathon as Skechers Performance is taking over for the 2016 race. But, McCarthy said, the brand still sponsors more than 200 running races worldwide and numerous top-tier athletes, including Americans Deena Kastor, Ryan Hall and Alysia Montaño.


McCarthy hinted that ASICS will go out in style in New York City and will have several big things planned for runners next year.


“As one of the world’s premier performance running brands, the sport is in our DNA and our commitment to runners of all kinds and developing the very best products and experiences for them will never change,” McCarthy said in a release.


PHOTOS: Inside the 2015 New York City Marathon


PHOTOS: 2015 NYC Marathon T-Shirts We Love


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Published on December 07, 2015 06:16

December 6, 2015

Zach Miller, Megan Kimmel Win The North Face Endurance Challenge Championship

Zach Miller. Photo: Ultra Race Photos

Zach Miller has one gear and it’s “Go!”


The 26-year-old charged hard from the start of The North Face Endurance Challenge Championships in the Marin Headlands north of San Francisco on Saturday, stringing out a deep men’s elite field by the first aid station (8.7 miles) en route to a near wire-to-wire win in the relentlessly hilly 50-mile race, finishing in 6 hours, 12 minutes and 37 seconds, an average pace of 7:27 per mile.


“We were practically racing from the gun,” said Miller, who took home $10,000 for the win. “But I couldn’t really shake anybody loose. I couldn’t get away but I just kind of hung in there. And I started feeling really good when I saw the two-way traffic. I just get really excited when I see the other runners. I kind of broke it open going down into Stinson Beach and I knew when I got into Stinson Beach that if I could climb strong out that I could really get a gap on people and so I basically just tried to climb real strong. It was tough. I was hanging on with 6 miles to go and scared to death that I was going to blow $10,000—but the money is just icing on the cake. To beat a field that’s this strong in a race that’s essentially our national championship means more to me.”


Dylan Bowman, who lives in nearby Mill Valley, moved from sixth to second in a matter of minutes after cresting the Cardiac aid station at Mile 30—a position he held all the way to the finish in 6:20:28—improving upon his fifth-place finish from this race last year. Bowman averaged 7:41 per mile for the 50-mile course, which included 10,000 feet of elevation gain.


“That was pretty much perfect,” said, who pocketed $4,000 for second. “I just wish I could have run 8 minutes faster. I felt so good. Hats off to Zach on a great race. He ran out of control.”


Ryan Bak of Bend, Ore.,  who went with Miller in the early miles, finished third in 6:26:11. Jorge Maravilla of Mill Valley finished fourth—a position he held most of the day—in 6:31:30 (a 7:55 per mile average), while Ryan Smith of Boulder, Colo., rounded out the top-5 in 6:30:50.


In the women’s race, the early pace was slightly more subdued, as six runners came into the first aid station at Tennessee Valley within 90 seconds of one another, including defending champion Magdalena Boulet (who would later drop out). Things would shake up quickly, however, as Megan Kimmel of Silverton, Colo., pressed on the gas and splintered the lead pack by the Muir Beach aid station at mile 12.7. By the Cardiac aid station 5 miles later she was clear of any pursuers but seemingly questioning of her early aggressive move. “I’m not sure how long I can keep this up. We’ll see how it goes,” she told Competitor contributor Allison Patillo.


Well, it went quite well for Kimmel, as she ran unchallenged the rest of the way, winning in 7:13:52. Great Britain’s Ellie Greenwood moved up throughout the day to finish second in 7:23:57, while Larisa Dannis of Mill Valley steadily worked her way into third place over the second half of the race, crossing the line in 7:25:48. New Zealander Ruth Croft was fourth in 7:29:42 and Emily Peterson of Mill Valley—making her 50-mile debut—rounded out the top-5 in 7:38:58.


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Published on December 06, 2015 23:53

Photos: 2015 Humana Rock ‘n’ Roll San Antonio

The Humana Rock ‘n’ Roll San Antonio Marathon and 1/2 took place Sunday morning in perfect conditions with a star-studded field. The event was highlighted by the women’s half marathon, which had big names like Kara Goucher, Shalane Flanagan and Amy Hastings Cragg all competing. In the end, Kara Goucher ran away from the field and won convincingly in 1:11:10. Aaron Braun won the men’s half marathon in 1:04:10.


Here are photos from the races, taken by PhotoRun.net









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Aaron Braun and Jeffrey Eggleston passing the Alamo.









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Braun and Eggleston finished 1-2 in the men's half marathon.









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2015 San Antonio Rock n Roll Weekend


Shalane Flanagan, who finished tied with Amy Hastings Cragg in 1:12:42.









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Sasha Gollish finished second in 1:12:30.









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Kellyn Taylor finished fifth in 1:13:19.









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Kara Goucher took command early.









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Meb Keflezighi was on hand to cheer runners on.









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2015 San Antonio Rock n Roll Weekend


Jeffrey Eggleston finished second in the half marathon in 1:05:43.









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Kara Goucher won the women's half marathon in 1:11:10.









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2015 San Antonio Rock n Roll Weekend


Mark Greene won the men's marathon in 2:31:31.









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Stephanie Wurtz was the women's marathon winner in 2:58:54.






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Published on December 06, 2015 23:46

Photos: 2015 Nike Cross Nationals

Glendoveer Golf Course in Portland, Ore., welcomed some of the top high school cross country runners in the nation for the Nike Cross Nationals (NXN) on Saturday. Great Oak (Calif.) was the boys team champion, while Fayetteville-Manlius (NY) defended their title on the girls side.


As for the individual winners, junior Casey Clinger of Utah won the boys race in 15:03.2. Katie Rainsberger of Colorado, daughter of 1985 Boston Marathon champion Lisa Rainsberger, won the girls race in a course-record time of 16:56.8.


Here is a look at the race, from behind the lens of Pierre Robichaud:









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Published on December 06, 2015 22:54

The Ampla Fly—The World’s Most Innovative Running Shoe—Is Back on Track

The Ampla Fly shoe is perhaps the most innovative shoe ever brought to market. Photo: Scott Draper/Competitor.com

To paraphrase Mark Twain, rumors of the death of the innovative Ampla Fly running shoe have been greatly exaggerated.


In fact, the highly technical upstart shoe brand is alive and well—so alive and well, in fact, that Ampla just started selling its first shoes to consumers via its website late last week. Men’s and women’s sizes are available in red or black for $180.


“We just went live (on Wednesday), and it’s pretty exciting,” said Rob Colby, one of two former Quiksilver Inc. executives who acquired the assets of Ampla out of Quiksilver bankruptcy proceedings in October. “We have about 2,000 units and we’ll have more, but we’re trying to gauge demand before we gobble up too much inventory. For now, we’re just a garage band starting slow, but I’m psyched about the possibilities.”


The small start-up company got off the ground a few years ago under Quiksilver Inc. as a Brand X innovation project, but it was kept entirely under wraps. Under the leadership of shoe industry veterans David Bond and Tom Hartge and the expertise of noted sports scientist Marcus Elliott, Ampla developed prototypes of the Ampla Fly, a running shoe with a unique carbon-fiber spring-like flange intended to load under pressure and launch forward as the foot lifts off the ground. Simply put: When a runner pushes off the ground to begin a new stride, the shoe is designed to provide a propulsive sensation, almost like a small boost of energy under the forefoot.


Elliott is a Harvard-trained physician who specializes in performance enhancement and injury prevention of pro athletes in team sports and endurance sports at P3 Applied Sports Science in Santa Barbara, Calif. Elliott and Bond have said the shoe design is intended to guide the foot to a better ground contact position, gathers force at mid-stance and maximizes force application at the toe-off phase of the running gait. Ultimately, Bond says, it can help improve running mechanics, cadence and posture.


PHOTOS: Get A Glimpse Of The Ampla Fly


The Ampla team unveiled the shoe to Competitor in November 2014 and then showed it off at The Running Event trade show a few weeks later in Austin, Texas. The small Ampla team conducted consumer wear-tests with a few Southern California running groups in early 2015 and used some of that input to make final design tweaks before manufacturing a small production run of about 2,000 shoes.


But when Quiksilver revealed it was a bit sideways financially last summer and officially filed for Chapter 11 bankruptcy protection in September, it was clear that it was no longer in position to continue the Ampla project. A month later, Colby and Charles Exon stepped in to acquire it for a reported $200,000, completing a process that began early last summer.


Colby, a former pro surfer for Quiksilver who rose through the company to eventually serve as president of Quiksilver’s Americas division from November 2011 until February 2015, and Exon, Quiksilver’s former chief legal officer, sent an initial purchase offer for Ampla in July, according to bankruptcy court documents.


RELATED: Read About The World’s Most Innovative Running Shoe


For now, the new Ampla team consists of Colby, Exon and Bond, as well as a continuing partnership with Elliott and P3. Future products and concepts based specifically on kinematic science are possible in the near future based on the research originating from P3’s new running lab, Colby said, but additional funding needs to be raised in the meantime.


“I was intrigued from the start,” Colby said. “David explained it to me and what they were doing with Dr. Elliott, creating a shoe that optimizes a runner’s use of force. It was the simplest thing and I couldn’t believe no one had done it. And it was wrapped up in what I thought was a pretty elegant and different design.


“I really believe in this sports science angle and I believe in David Bond as a chief brand officer, so I think there is a great opportunity. But like I said, we’re a garage band right now.”


The post The Ampla Fly—The World’s Most Innovative Running Shoe—Is Back on Track appeared first on Competitor.com.

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Published on December 06, 2015 08:38

The Amply Fly—The World’s Most Innovative Running Shoe—Is Back on Track

The Amply Fly shoe is perhaps the most innovative shoe ever brought to market. Photo: Scott Draper/Competitor.com

To paraphrase Mark Twain, rumors of the death of the innovative Amply Fly running shoe have been greatly exaggerated.


In fact, the highly technical upstart shoe brand is alive and well—so alive and well, in fact, that Ampla just started selling its first shoes to consumers via its website late last week. Men’s and women’s sizes are available in red or black for $180.


“We just went live (on Wednesday), and it’s pretty exciting,” said Rob Colby, one of two former Quiksilver Inc. executives who acquired the assets of Ampla out of Quiksilver bankruptcy proceedings in October. “We have about 2,000 units and we’ll have more, but we’re trying to gauge demand before we gobble up too much inventory. For now, we’re just a garage band starting slow, but I’m psyched about the possibilities.”


The small start-up company got off the ground a few years ago under Quiksilver Inc. as a Brand X innovation project, but it was kept entirely under wraps. Under the leadership of shoe industry veterans David Bond and Tom Hartge and the expertise of noted sports scientist Marcus Elliott, Ampla developed prototypes of the Amply Fly, a running shoe with a unique carbon-fiber spring-like flange intended to load under pressure and launch forward as the foot lifts off the ground. Simply put: When a runner pushes off the ground to begin a new stride, the shoe is designed to provide a propulsive sensation, almost like a small boost of energy under the forefoot.


Elliott is a Harvard-trained physician who specializes in performance enhancement and injury prevention of pro athletes in team sports and endurance sports at P3 Applied Sports Science in Santa Barbara, Calif. Elliott and Bond have said the shoe design is intended to guide the foot to a better ground contact position, gathers force at mid-stance and maximizes force application at the toe-off phase of the running gait. Ultimately, Bond says, it can help improve running mechanics, cadence and posture.


PHOTOS: Get A Glimpse Of The Ampla Fly


The Ampla team unveiled the shoe to Competitor in November 2014 and then showed it off at The Running Event trade show a few weeks later in Austin, Texas. The small Ampla team conducted consumer wear-tests with a few Southern California running groups in early 2015 and used some of that input to make final design tweaks before manufacturing a small production run of about 2,000 shoes.


But when Quiksilver revealed it was a bit sideways financially last summer and officially filed for Chapter 11 bankruptcy protection in September, it was clear that it was no longer in position to continue the Ampla project. A month later, Colby and Charles Exon stepped in to acquire it for a reported $200,000, completing a process that began early last summer.


Colby, a former pro surfer for Quiksilver who rose through the company to eventually serve as president of Quiksilver’s Americas division from November 2011 until February 2015, and Exon, Quiksilver’s former chief legal officer, sent an initial purchase offer for Amply in July, according to bankruptcy court documents.


RELATED: Read About The World’s Most Innovative Running Shoe


For now, the new Ampla team consists of Colby, Exon and Bond, as well as a continuing partnership with Elliott and P3. Future products and concepts based specifically on kinematic science are possible in the near future based on the research originating from P3’s new running lab, Colby said, but additional funding needs to be raised in the meantime.


“I was intrigued from the start,” Colby said. “David explained it to me and what they were doing with Dr. Elliott, creating a shoe that optimizes a runner’s use of force. It was the simplest thing and I couldn’t believe no one had done it. And it was wrapped up in what I thought was a pretty elegant and different design.


“I really believe in this sports science angle and I believe in David Bond as a chief brand officer, so I think there is a great opportunity. But like I said, we’re a garage band right now.”


 


 


 


 


 


The post The Amply Fly—The World’s Most Innovative Running Shoe—Is Back on Track appeared first on Competitor.com.

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Published on December 06, 2015 08:38

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