The $150M secret Quotes

“As an entrepreneur, here are a few things that are easy to document: Why did we want to work on this project? How did we get our first beta testers? How did we get our first customers? Why did we decide to work on that specific project? What do we want to accomplish in the next X years? What struggles did we face working in the X industry? What are our learnings after X months of being entrepreneurs?”
― Guillaume Moubeche, The $150M secret

“Key learnings You can boost your brand and get more people to trust you by doing interviews with top industry leaders. By spending time with them asking questions, you get associated with their image and people will perceive you as an expert as well. Processes are key. If you want to get people from the top of the ladder on your podcast/interviews you need to start small and then keep leveling up. Communities die, families prosper. Your team will be the most important success factor of your company as you grow. The key source of talented people is actually the people you’ve already hired. Your team reflects your company culture. That’s why they need to be 100% involved. Making people’s lives easier is one of the most underrated skills in business. Transparency leads to trust. Don’t beat around the bush, tell it like it is and people will see they can trust you.”
― Guillaume Moubeche, The $150M secret

“Enterprise deals or “how to lose your freedom in 5 minutes” Being able to use our product for sales prospecting, I decided to go after some big names at the enterprise level. After one week I had booked meetings with companies like Uber, Facebook, etc. This is where the fun begins…or not… I spent 3 months doing between 4 to 9 meetings for each enterprise company I had booked meetings with. Every meeting leads to the next one as you go up the chain of command. And then comes the pilot phase. Awesome you might think! Well, not really… Working with enterprise-level clients requires a lot of custom work and paperwork. And when I say “a lot” I mean a sh*t ton of work. You need an entire department to handle the legal aspect, and hire another 10 people to entirely change your tech department to meet their requirements. During 4 months I went from being super excited to work with the most famous companies in the world to “this deal will transform our company entirely and we’ll have to start doing custom everything”. Losing my freedom and flexibility quickly became a no-go. The issue here is, with all these meetings I thought that they would adapt to our standards. That they understood from the start that we were a startup and that we couldn’t comply with all their needs. But it doesn’t work like this. It’s actually the other way around even though the people you meet working at these companies tell you otherwise. The bottleneck often comes from the legal department. It doesn’t matter if everyone is excited to use your product, if you don’t comply with their legal requirements or try to negotiate it will never work out. To give you an example, we had enterprise companies asking us to specifically have all our employee’s computers locked down in the office after they end their day. Knowing that we’re a remote company, it’s impossible to comply with that... If you want to target enterprise accounts, do it. But make sure to know that you need a lot of time and effort to make things work. It won’t be quick. I was attracted to the BIG names thinking that it would be an amazing way to grow faster, but instead, I should have been 100% focused on our target market (startups, SMBs).”
― Guillaume Moubeche, The $150M secret

“Building an audience prior to lemlist while I had my agency is definitely something that I should have done. So if you’re at the stage of building your agency, or working at a startup, always remember to focus on building an audience as soon as possible. In my case, it would have allowed us to get huge traction from day 1 just like what we had for lempod.”
― Guillaume Moubeche, The $150M secret

“By building this audience I was able to learn 2 things: your network is your net worth (for real) the more you post things online the more people trust you The more people trust you, the easier it is for them to buy something from you.”
― Guillaume Moubeche, The $150M secret

“Here are a few questions to ask during the recorded call: Can you describe the problem you were facing before you actually started working with me? Can you please detail the frustrations you were experiencing when trying to solve this problem? Can you please describe the moment you understood that my service was the solution to the problem you were facing? What does your day-to-day look like now that this problem has been solved?”
― Guillaume Moubeche, The $150M secret