Great Communication Secrets of Great Leaders Quotes

“Lead from the front. Go to where you can do the most good. From the moment the Towers were struck, Giuliani was front and center, helping to coordinate, command, and commandeer state and federal assistance. Be seen as the leader. Get out of the bunker. Let people know what you are doing. In the wake of September 11, Giuliani was everywhere; he used his public persona to console, grieve with, and inspire his ravaged city. Elevate the status of sacrifice. Give meaning to the sacrifice of others. Giuliani repeatedly cited the heroism of the New York City firefighters who, as the Towers were crumbling, went in as others were coming out. Show the human side. Do not be afraid to show emotion. We witnessed Giuliani shedding”
― John Baldoni, Great Communication Secrets of Great Leaders