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Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development Library) Mastering Technical Sales: The Sales Engineer's Handbook by John Care
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“The critical behavioral change is to hold back on your technical strengths and indulge your business curiosity. Apply that with patience and the right set of questions, and you can quickly become both a business and a technical sales engineer.”
― John Care, Mastering Technical Sales: The Sales Engineer's Handbook, Fourth Edition
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“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes. —Marcel Proust”
― John Care, Mastering Technical Sales: The Sales Engineer's Handbook, Fourth Edition
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