Unfiltered Quotes

“The drill instructor: This mentor is straight-up going to give you the harsh, barking truth. This approach isn’t always right for everyone, though it works really well for certain personality types. The drill instructor is very powerful and can help you get out of a slump.”
― Rachel Pedersen, Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

“The cheerleader: This is the one who makes you feel like you can do anything. As long as they’re in your corner, you’ve got highs, you’ve got energy, you’ve got someone rooting for you. They’re audibly fighting the voices in your head that are saying you can’t do it.”
― Rachel Pedersen, Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

“The motivational sage: This mentor will rarely tell you what to do. Instead, they’re going to ask you questions that help you bring out the truth you already know. I love when you get a good mentor of this type, but they are so, so, so rare.”
― Rachel Pedersen, Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

“Remember: not everything that feels like an emergency actually is one. My friend Adrienne Dorison shared something with me that changed my life. She said, “We’re not creating oxygen, people!”
― Rachel Pedersen, Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

“Every client prefers a different method of communication, but you get to decide where and when you’ll connect with them. If you don’t make your preferences clear, it can become a big problem that affects your life and happiness.”
― Rachel Pedersen, Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

“You have to know what you want your life to look like before you can decide what you want your business to look like.”
― Rachel Pedersen, Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

“Content is like a movie trailer for your brand. It allows people to get a sense of your overall vibe and what they can expect from you. Especially if it’s a personal brand, content is the only place outside of advertisements where people can really start to know, like, and trust you.”
― Rachel Pedersen, Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

“The truth is, if you wait for life to make it easy, it’s never going to happen”
― Rachel Pedersen, Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

“A full business cannot be built in a single hour. But I do believe it’s possible to start a successful business with just one hour per day. Sometimes all we get are little pockets of possibility”
― Rachel Pedersen, Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

“Beat the sunset, all legends grind at 5 a.m.” Dude, the kids didn’t fall asleep until 9, even 10ish. The only time I get to myself is after they’re asleep, and I need eight hours of sleep to function. “Feed your body like a million-dollar racehorse at all times, no exceptions.” As if I have time to make another meal instead of chowing down on my kiddos’ leftover mac-n-cheese with peas and carrots.”
― Rachel Pedersen, Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

“It’s kind of like throwing spaghetti at the wall and hoping that a noodle or meatball sticks. Hustle culture is the embodiment of fear—it’s fear-driven business building instead of business building from a place of abundance. It’s the belief that everything you’ve built could disappear at any point—that if you don’t work incessantly, someone will take it away from you. Building a business should be about the journey of discovering what you have to offer is worthy; meanwhile, hustle is basically feeding into all the lies that you’ll never be worthy.”
― Rachel Pedersen, Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

“But how we act in one season wouldn’t be sustainable in another season. For example, in a Minnesota winter, you bundle up in a heavy parka and snow boots. You would freeze to death if you went out wearing a swimsuit or shorts and a tank top. Business seasons also change. Some will be busier, and some will be slower. You have to know what season you’re in and adjust your behavior accordingly. Not every season can be a sprint, because life is a marathon. If a sprinter were to run a marathon at their normal pace, they would end up quickly burning out. If a marathon runner were to run a sprint at their normal pace, they likely wouldn’t place.”
― Rachel Pedersen, Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

“Perhaps the intention behind that vision sounds like: My business supports my family so my partner doesn’t have to work a second job. I am able to spend time with my kids because I generate revenue from home. I take care of my body and mind by making money in my business.”
― Rachel Pedersen, Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

“Maybe you’ve tried climbing the corporate ladder, but you’re stuck or perhaps just feeling uninspired. Why not build your own ladder? That’s the choice I made.”
― Rachel Pedersen, Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

“You never need to give up the life that you love to become who you are called to be and what you are capable of.”
― Rachel Pedersen, Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

“We see people who’ve been given a path, and that path defines them and becomes their chain, both for the good and for the bad. On both sides of that chain, rarely do you see people break their old situations, beliefs, or circumstances. But then there are those who magnificently and openly break those chains and choose to make their life happen.”
― Rachel Pedersen, Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules