Sell Futures, Not Features Quotes

“The key takeaway for me there, is that higher peaks have fewer climbers. If I wanted to make life easier, I’d need to set my expectations unreasonably high.”
― Michael Killen, Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more

“most people who hunt African game animals are giant morons.”
― Michael Killen, Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more

“I believe that the world would be a much better place if people were more open about what they want. Not letting people try to guess what they want, for fear of offence. Most negotiations fail because one or both sides don’t really know what they want the outcome to be. Second to that, they fail because they never tell the other side what they want.”
― Michael Killen, Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more

“But if you can make the conscious choice that helping someone and making their life better, is worth attracting occasional criticism, you’ll find it much easier to help more people.”
― Michael Killen, Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more

“I believe one of the biggest reasons people struggle to make sales, is because they don’t believe in their own products, and they’re not enthusiastic about their own products.”
― Michael Killen, Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more

“You don’t decide how valuable a product is, your market does.”
― Michael Killen, Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more

“If you chase two chickens, you catch neither.”
― Michael Killen, Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more