Reframing Quotes

“Reframing is also the pivotal element in the creative process: it is the ability to put a commonplace event in a new frame that is useful or enjoyable.”
― Richard Bandler, Reframing: Neuro-Linguistic Programming and the Transformation of Meaning

“In general communication theory there is a basic axiom that a signal only has meaning in terms of the frame or context in which it appears. The sound of a squeaky shoe on a busy sidewalk has little meaning; the same sound outside your window when you are alone in bed means something else altogether.”
― Richard Bandler, Reframing: Neuro-Linguistic Programming and the Transformation of Meaning