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Like, Comment, Subscribe: How YouTube Drives Google's Dominance and Controls Our Culture Like, Comment, Subscribe: How YouTube Drives Google's Dominance and Controls Our Culture by Mark Bergen
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“Microsoft had a video site and so did a litany of start-ups, like Revver and Metacafe, and crass shock portals, like Big Boys and eBaum’s World. Each featured footage on their own websites or applications, but they lacked a way to let videos play everywhere else on the web. YouTube had found a way”
Mark Bergen, Like, Comment, Subscribe: How YouTube Drives Google's Dominance and Controls Our Culture
“Microsoft had a video site and so did a litany of start-ups, like Revver and Metacafe, and crass shock portals, like Big Boys and eBaum’s World. Each featured footage on their own websites or applications, but they lacked a way to let videos play everywhere else on the web. YouTube had found a way.”
Mark Bergen, YouTube:视频之王的崛起之路
“Apple wanted the same thing for its new device, the iPhone; during a meeting, Steve Jobs had scolded the YouTube crew, “Your videos are shit.”
Mark Bergen, Like, Comment, Subscribe: How Youtube Drives Google's Dominance and Controls Our Culture
“Creators tinkered on TikTok and Instagram, sometimes cashing in handsomely, but they made reliable money on YouTube.”
Mark Bergen, Like, Comment, Subscribe: How Youtube Drives Google's Dominance and Controls Our Culture
“Sequoia, YouTube’s first investor, minted its 2005 YouTube investment memo as a “non-fungible token,” which a crypto enthusiast purchased for $863,000 in digital coin.”
Mark Bergen, Like, Comment, Subscribe: How Youtube Drives Google's Dominance and Controls Our Culture
“From an insurgent underdog in entertainment, a money pit, something of a joke, YouTube had become one of the most dominant, influential, untamed, and successful media businesses on the planet. In less than two decades.”
Mark Bergen, Like, Comment, Subscribe: How Youtube Drives Google's Dominance and Controls Our Culture
“The Google way of solving problems is to throw machines at them, not people,”
Mark Bergen, Like, Comment, Subscribe: How Youtube Drives Google's Dominance and Controls Our Culture
“People devised a new name for creators like Nilsen: influencer.”
Mark Bergen, Like, Comment, Subscribe: How Youtube Drives Google's Dominance and Controls Our Culture
“Two decades into talk radio’s dominance, YouTube could reasonably have been prepared for how powerful these extreme political voices could be. But cloistered in liberal California, YouTube leaders rarely interacted with far-right figureheads, or even cultural conservatives.”
Mark Bergen, Like, Comment, Subscribe: How Youtube Drives Google's Dominance and Controls Our Culture
“Sherratt remembered it as a schism in online atheism, starting in 2012, after one member dared propose addressing ills such as racism and sexism in addition to organized religion.”
Mark Bergen, Like, Comment, Subscribe: How Youtube Drives Google's Dominance and Controls Our Culture
“Imagine a genetic mutation that gave everyone born after 1995 the ability to see ultraviolet light. Imagine that these people developed an identity around UV light, started calling themselves “UVers” and became suspicious of any media product made exclusively on the visible spectrum. As an old person with normal eyes, you would experience this change as a kind of slow cognitive decline. Every day, as more and more of the world played out in UV, you would struggle to catch glimpses of it.”
Mark Bergen, Like, Comment, Subscribe: How Youtube Drives Google's Dominance and Controls Our Culture
“Here was a loose collection of secularists, rationalists, libertarians, and weirdos—freethinkers whom YouTube elevated to the same stage as learned scholars. Their videos tackled heavy stuff, like free will and human nature, mixing academic discourse (or the pretense of it) with delightful internet trolling.”
Mark Bergen, Like, Comment, Subscribe: How Youtube Drives Google's Dominance and Controls Our Culture
“The Google manager then turned to the white-haired counterterrorism official and asked sincerely, “Do you know who PewDiePie is?”
Mark Bergen, Like, Comment, Subscribe: How Youtube Drives Google's Dominance and Controls Our Culture
“Like Jobs, staff at YouTube spent hours at work reviewing code and business plans all geared to maximize time spent on YouTube and then went home and told their kids to get off YouTube.”
Mark Bergen, Like, Comment, Subscribe: How Youtube Drives Google's Dominance and Controls Our Culture
“Mostly they worried that many creators would realize they couldn’t get enough traction to earn livable wages. Most wouldn’t. Many would still try.”
Mark Bergen, Like, Comment, Subscribe: How Youtube Drives Google's Dominance and Controls Our Culture
“Google’s product manager mold—a fast talker with software know-how and better people skills than coders.”
Mark Bergen, Like, Comment, Subscribe: How Youtube Drives Google's Dominance and Controls Our Culture