Using Behavioral Science in Marketing Quotes

“Because sometimes as marketers, we focus too much on what we want to say. It’s an understandable misstep. We honestly believe in what we’re promoting—be it a product, service, charity, membership, subscription, etc. As a result, we rush to tell people all the things we think are wonderful. We want them to have all the details—all the information that is important to us.”
― Nancy Harhut, Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses