The Category Design Toolkit Quotes

“Arguably the most consequential product ever invented was the wheel. What most people don’t realize is that it took over 300 years (and, as Pirate Christopher likes to say, “And a bottle of whiskey Jack and a bag of Mary Jane”) for somebody to tilt the thing on its side and use the wheel for transportation. Before that, the wheel was only used for pottery. So, if the greatest product ever could not speak for itself, then what makes today’s entrepreneurs think their product (in and of itself) will drive its own growth?”
― Category Pirates, The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche