The Launch Quotes

“Go-to-market is the most overused phrase at software companies, and it’s also a term that is massively misunderstood. In short, a go-to-market plan is the strategy for how a company plans to reach customers within a given market. A solid GTM plan asks what, why, when, who, and how a company will launch a product or service.”
― Yasmeen Turayhi, The Launch: A Product Marketer's Guide : 50 key questions & lessons for a successful launch