Good Is The New Cool Quotes

“it’s no longer enough for great brands today to only have “share of mind” via a great product and “share of heart” (an emotional affinity). They must also win “share of spirit,” showing how they can uplift the world through positive social impact. And to achieve that and truly move the cultural needle, there is a new expectation of how a company shows up in the world; great advertising is nothing if not backed by significant actions.”
― Afdhel Aziz, Good Is The New Cool: The Principles Of Purpose

“Customers are voting with their wallets.”
― Afdhel Aziz, Good Is The New Cool: The Principles Of Purpose

“If we can create a global platform for young people who want to do good, if we can harness that, the worlds going to be just fine,” says President Obama.”
― Afdhel Aziz, Good Is The New Cool: The Principles Of Purpose

“You might see a lot of these types of people in LA now—obsessed with their carbon footprint—but while it’s quite common now, 15, 20 years ago, it was a little weird.”
― Afdhel Aziz, Good Is The New Cool: The Principles Of Purpose

“As advertising legend Bill Bernbach put it, ‘a principle isn’t a principle until it costs you money.”
― Afdhel Aziz, Good Is The New Cool: The Principles Of Purpose

“Conversely, disappointed consumers will turn elsewhere, choosing not to buy at all rather than spend on a product that doesn’t align with their values—or even worse, use the megaphones of social media to tear down a company that they believe is bad for the world.”
― Afdhel Aziz, Good Is The New Cool: The Principles Of Purpose

“The biggest mistake we see brands make at this point is that they attempt to jump into a cause with the mindset of singlehandedly saving the world. This mindset leads to campaigns such as the oft-maligned Kendall Jenner Pepsi ad that featured Pepsi as the cure for racism and police brutality. Although that campaign has become the poster child for self-aggrandizing approaches to social impact, Pepsi is far from alone in making that mistake. Unfortunately for them, they were the highest profile.”
― Afdhel Aziz, Good Is The New Cool: The Principles Of Purpose

“The process for discovering purpose essentially boils down to two big questions: What does the world need? What do you do best?”
― Afdhel Aziz, Good Is The New Cool: The Principles Of Purpose

“there are so many things wrong with capitalism today:”
― Afdhel Aziz, Good Is The New Cool: The Principles Of Purpose

“We believe the great CEO’s of today should have the brain of a CFO, the heart of a storyteller, and the soul of an activist. That is how they are able to use the power of purpose to fuel both growth and social impact.”
― Afdhel Aziz, Good Is The New Cool: The Principles Of Purpose